Wedding Statistics and Research2013

Wedding Business Forecast

Year Est. Number of Weddings

% Increase in # of Weddings from Previous Year

Avg. Spend Market Value % Increase in Wedding Purchases

2010 2,096,000 Even $26,542 $55,632,032,000

21%

2011 2,081,100 Even $25,631 $53,340,674,100

-4%

2012 2,079,900 Even $26,004 $54,085,719,600

1.3%

2013 2,079,400 Even $26,422 $54,941,906,800

Even

2014 2,083,000 Even $26,751 $55,722,333,000

1.4%

2015 2,091,700 0.5% $27,152 $56,793,838,400

2%

2016 2,095,200 Even $27,687 $58,009,802,400

2.2%

2017 2,099,000 Even $28,216 $59,225,384,000

2.1%

U.S. Weddings Overview

• Average U.S. Wedding Cost: $26,422• Average U.S. Wedding Flowers: $1,636

Weddings in 2013• No increase in number of weddings• No increase in overall budget

Money Spent on Weddings

Attire & Accessories $1,582.00 Beauty & Spa

$123.00 Entertainment $1,187.00 Flowers & Deco-rations

$1,636.00 Gifts & Favors

$628.00

Invitations $714.00

Jewelry $3,807.00

Photography & Video $2,735.00 Planner $1,521.00 Transportation $386.00

Venue, Catering & Rentals $11,138.00

Average Amount Spent on Flowers(Based on total Floral & Decoration budget)

Bout/Corsage$123.00 Bridal Bouquet

$132.00Bridesmaid Bouquets$161.00

Ceremony Floral Ar-

rangements $277.00

Flower Girl Flowers$79.00

Flower Petals$84.00

Reception Flowers$310.00

Reception Table Cen-terpieces $323.00

Wedding Research

• Couples remain budget-conscious and are cautious of how money is spent

• Couples plan to use social networks, wedding/bridal shows and magazines as tools to find vendors for their wedding

• Couples are moderating costs by trimming their guest list

• Couples are moving away from “traditional” and “formal” weddings

Wedding Research

• 2013 wedding buzzwords: “Romantic,” “Fun,” and “Simple”

• Couples will travel an average of 53 miles from home for their wedding

• One-location weddings with unique venues, like museums, are on the rise

• Couples are willing to pay higher site fees for a unique and naturally beautiful location

Weddings by Month

Month Est. Weddings 2013

January 2.5%

February 2.5%

March 4.9%

April 7.2%

May 12.1%

June 15.3%

July 9.3%

August 11.5%

September 14.1%

October 12.5%

November 5.0%

December 3.0%

Wedding Colors

Color 2012 2013

Black 4.9% 3.0%

Blues 20.9% 20.0%

Browns 1.6% 1.6%

Champagne

3.5% 3.9%

Gold 1.4% 1.5%

Greens 11.5% 7.3%

Ivory 2.2% 3.4%

Oranges 3.7% 4.8%

Other 5.3% 9.7%

Pinks 10.0% 9.1%

Purples 18.4% 16.0%

Reds 6.3% 9.2%

Silver 1.4% 1.7%

White 3.7% 5.0%

Yellows 5.1% 4.1%

The 2013 top primary color themes include Blues and Purples. The colors with the biggest increase will be Other, White and Reds. Colors with the biggest decrease will be Black, Greens and Yellows. The following table shows the 2013 primary color themes couples want.

Source: 2013 U.S. Wedding Market Insight Report. The Wedding Report, 2012.