website speed - what is one second costing you?
DESCRIPTION
In this presentation we discuss the importance of website speed optimization and several studies that indicate a fast website gets better indexing and rankings, more traffic, happier customers, better conversion rates, more sales, better ROI and more money in the end. Popular studies discussed include WalMart, Google, Yahoo, Amazon, Facebook and more. For more information about website site speed and how you can start making your website faster please visit www.1stonthelist.ca or call us at 1-888-262-6687.TRANSCRIPT
What Is One Second Costing You?
SPEEDWEBSITE
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
WARNINGIgnore Site Speed at your own risk!
WARNINGA recent study by Fiona Fui-Hoon Nah in the University of Nebraska said that tolerable wait times have decreased to just
2 seconds.
Count 2 seconds out loud… One…. Two…
Any longer and you’ve just lost a big chunk of your audience!
But how fast is fast enough? And just how much is 1 second
worth to your business?
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
THE BIG GUYS AND SITE SPEED
100 ms slower = 1% drop in sales 5
500 ms slower = 20% drop in traffic 2
400 ms slower = 5-9% leave before page finishes loading 3
1.2 s faster = 5-12% increase in top line revenue 4
1 second faster = 2% increase in conversion 1
1 s slower = 6% drop off in traffic 6
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
SITE SPEED MATTERS MORE THAN EVER
In 2014 Site Speed is the
#1 Top Ranking Factor, according to Search Metrics.
(In 2013 it barely cracked the Top 10!)
2013: Position 1 Site = 1.15 seconds2014: Position 1 Site = 0.75 seconds
Source: SearchMetrics.com
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
SITE SPEED OFFERS EASY WINS, BIG ADVANTAGES
Compared to other marketing challenges page speed is:
1) Relatively EASY and
2) Proven to have HUGE IMPACTS on the bottom line for many companies that take it seriously.
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
GOOGLE IS OBSESSED WITH SITE SPEED
Their words, not ours!
In 2010 Google started using it as a signal in their search ranking algorithms.
Google believes that faster sites create happier users.
Independent studies have found visitors spend less time on sites that respond
slowly.
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
FAST SITES GET BETTER RANKINGS
We can flip this around and say that fast sites rank higher.
Google says they like fast loading sites because they improve user experience.
“Slow sites rank lower.”
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
FAST SITES GET BETTER RANKINGS
Source: SearchMetrics.com
Top 30 sites load well below Google’s suggested “2 second” rule.
Fast page load times are a precondition of achieving decent rankings. Top 5 Results
load in less than 1.2 seconds!
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
FAST SITES GET BETTER RANKINGS
Source: Moz.com
Search Rank decreases the longer it takes for your browser to receive the first byte of response from your web server.
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
FAST SITES GET MORE TRAFFICMarissa Mayer of Google shared some very compelling research that an additional
delay of 0.5 seconds to page-load time caused a 20% drop in search traffic.
WHY??
More organic traffic
More pages
crawled
Faster server speed
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
FAST SITES HAVE BETTER CONVERSION RATES
Source: Study by WalMart
Conversion rates dropped in HALF when site speed increased from
1 second to 2 seconds.
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
FAST SITES HAVE BETTER CONVERSION RATESFor every second you cut off load time, you’ll tend to boost customer confidence and trust, thus increasing conversion rates.
More Likely to
Buy More Things
Boosts confidence
Happier customers
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
FAST SITES GET MORE PURCHASES
Source: ebaytechblog.com
A large page speed change can have noticeable effect on Purchases Per Week (PPW).
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
FAST SITES MAKE MORE MONEY
Sales dropped by 1% for every 100ms slower that their site loaded .
They calculated just ONE second could cost them
$1.6 billion in annual sales.
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
FAST SITES MAKE MORE MONEY
Better Rankings
More Traffic
Happier Customers
Higher Conversion
Rates
Bottom Line … Fast Websites Make
MORE MONEY
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
RECAP OF FAST SITE BENEFITS
$$$
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
Our Site Speed Optimizers are ready to evaluate your website and provide input on how to increase your site speed to get the biggest returns possible.
Call 1-888-262-6687
Request a call back using our Contact Form:http://www.1stonthelist.ca/contact/
Email our Consultants at: [email protected]
Ready to Speed Up and Get More Sales?
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
HOW FAST IS YOUR SITE?Find out here:
http://www.webpagetest.org/
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
Over the past 15 years we have earned a strong reputation among the best in the industry for our SEO best practices that are guided by the belief that integrity and value are the key driving forces behind everything we do.
What else makes us different?
• Our primary focus is to help our clients set realistic goals based on their market and to develop long term feasible strategies that have strong potential for sustainable success.
• As our client you will be assigned a veteran SEO Project leader with at least 10 years of experience.
• Our proven SEO methods are based on our ability to perform Detailed Site Audits which identify deeper SEO issues and work towards correcting them before optimization even begins.
• A deep understanding of Search Engine history and how Search Engines work enable us to achieve long term, stable visibility for our clients with scalable growth.
• We protect your website’s integrity by following a Best Practices approach employing only ethical, industry accepted strategies.
• Our ability to explore the best options to grow your visibility in the Search Engines means that you will have multiple solutions for any issue we come across.
MORE ABOUT US …
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca
1st on the List Promotion Inc. | 888-262-6687 | Fax: (604) 746-5475Email: [email protected] | Website: www.1stonthelist.ca