website of the year: dvm360 case study
DESCRIPTION
DVM360's Marnette Falley discusses DVM360.com, the 2011 ASBPE Website of the Year at this year's National Conference.TRANSCRIPT
Website of the Year
dvm360.com
Content development
The site
The questions
• What do our readers need to know today?• What do our readers want to know today? • What’s the best medium to communicate
the message?• How can we make the content more
enticing?• How can we maximize views?
The foundation: Great topics
Great con-tent40%
Good marketing
30%
Smart de-livery30%
Then layer on the goodness…
>A structure that boosts page views and engagement
>Multi-media elements
>Packaging
>Paths to similar content
>Promote like crazy
Organization & navigation
Other organizational elements
We use tags in our cms to group like types of content including quizzes, photo packages, and photo galleries
We build special landing pages for certain content packages like “When disaster strikes” and “Managing conflict”
We group related content on the community
Visitor interaction(And value to the reader…)
Hooking readers
• Quizzes• Cases• Contests• Photo pack
ages• Photo galler
ies
• Polls• Tools• Data• Cartoons• Recurring feat
ures
Hooking readers
• Interactive elements
• Video• Audio• E-newsletters• Social media• Education
Giving readers the reins
• Community tools and participation• Social media feeds on the site• RSS feeds from the site
In which of the following social media networks do you individually participate?
None
VIN
dvm360.com Community
8%
13%
17%
27%
33%
68%
Layout & design
