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THE CLIENTReview website reviewing immigration agencies and law firms.

This was a project that we were approached to build from the ground up, as there was no existing site yet. It was an exciting concept as it was the first in its industry.

THE PROBLEMAs this was an industry first, there were no industry-specific templates to work off from. There was no content, no rankings and no site authority to speak of.

This project involved setting up the website and designing it’s content structure, developing a content plan, structuring the format of reviews and then ranking the site and its reviews for relevant search terms.

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OUR APPROACHFollowing a detailed keyword plan, we mapped out content categories of the site. This involved providing general information to prospective immigrants such as health and education systems, as well as how to search and apply for work and which immigration programs to apply to. Personas by country, background and interests were also created.

This content was arranged in a structured hierarchy on the site, to maximise crawling and user navigation.

Reviews were updated with the correct schema.

Reached out to companies with trustworthy sites and positive review ratings, offering a trust badge linking back to their profile.Mapped out a social media campaign to further promote content, including a Facebook ad campaign targeting individuals following pages of prominent immigration firms.

Initially, the selection of reviews was based on which companies received significant branded keyword search volumes. This meant that rankings would get the most traffic possible with relatively little traffic.

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THE RESULTProper on-page structure and schema mark-up, as well as regular content being posted, resulted in the site quickly ranking well for several keywords relating to industry review-related search before any link outreach campaigns were even started.

Pages containing reviews of prominent companies ranked well, particularly those of scam sites. (This was particularly rewarding as our site was able to provide users with massive value: warning them against potentially scams and fraudulent companies, as well as providing recommendations for more trustworthy agencies.)

Grew traffic from nothing to over 200 hits a day and counting from almost 100 first page rankings.

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WE FOCUS ON BUILDING ASSETSSearch Engine Marketing is hands-down one of the best marketing and advertising channels you can invest in today. While traditional marketing will always have it’s place, online search engines like Google have provided users with a uniquely targeted form of marketing: when people search online for your specific products and services, more often than not they are hot leads, willing and ready to buy. This simply is one of the most targeted and effective ways of getting your name out there, where you KNOW the right buyers are looking.But, with most companies on the planet shifting marketing / advertising budgets into internet channels, the landscape has become highly competitive. Having a website isn’t enough – you need an online presence that consistently works to attract new business to you, as well as effectively convert visitors that visit your site…

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THAT’S WHERE WE COME IN.We show Google and other search engines, that YOU are the go-to authority in your niche. And then we take it a step further: we look at your website itself, and analyse what is costing you conversion, and what steps can be taken to convert more of that traffic into paying customers than ever before. Our strategies are driven by data, solidified by constant research and executed according to process-driven plans. This document details some recent client wins and the tactics we used to get them, as well as our process when you come on-board and enjoy our industry-leading tactics and world-class ideas.

Be all you can be, and more.Be found where people search. Attract More Customers. Grow your

Business.

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Stop Losing Customers to Your CompetitionGrow your online presence with us.

PHASE I: BREAK IT DOWNFirst step: check under the hood. SEO CONSULTING

Here we develop best-in-class strategy for search engine optimization, search engine marketing, and lead generation, and we start by isolating key terms that will empower you to dominate your competitors based on our research.

BRAND CONSULTINGBranding is fundamentally about drilling down to who you are, and the legacy you want to leave behind. We help you discover your key core competencies, core brand values, brand personality, as well as your brand hero and brand archetype. We take a fresh look at your target market and competition and how you are currently presenting your business to your audience compared to how you would ideally like to be presented.Do you have a website that is modern, fresh, informative and memorable? What state is your social presence in? Does it need a facelift and are you engaging your customers effectively. What trust signals exist online to help a new customer know that you’re the right fit?

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PHASE II: BUILD IT UP

BUILD THE BRANDNext, we build (or refresh) your brand according to the data and guidelines outlined in phase I. Generally, the process begins with your visual identity (logo design system), business cards and other necessary print collateral. We focus on how your brand is presented online and where we can improve your presence to bolster trust, conversions and - ultimately - profits. This can include creating an introductory video or implementing an email newsletter to stay in touch with clients.

ENGINEER THE WEBSITEWe then engineer your website from the core, optimized for Google search domination. You'll end up with a beautiful website that gets you compliments—and without sacrificing a stitch of search engine optimization fire power.

IGNITE THE SEO STRATEGYHaving a website is a lot like having a physical business location that people visit: it’s not worth a lot if no one knows about it or can find it.We spread the word about your business on the web, building authority for your brand so that search engines (like Google) can recognise your website as being the go-to answer for your targeted search terms.Dominate the search results with our tried and proven strategies that we combine with a tailor-made campaign made to suit your business goals, niche and competition.

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PHASE III: BLASTOFF

Our goal is to get you to a place where you can be confident that your website is working round the clock to attract more customers to grow your business. Wake up knowing that you are the solution that people find when they search online. Be proud to hand out your business card, directing people to your website because you know that they’ll like when they get there because your website and online presence is actively working to bring you more business.Most importantly: you begin to dominate search results for your key terms, attracting more new leads literally searching for products and services that you offer.We focus on providing a great ROI so that our work essentially pays for itself while you enjoy measurable growth.People are already searching online. With us, you’ll be the solution they find.And this is the point when the phone starts ringing.Your online marketing has taken off, and you’re in a space where you can grow.

The search is over. You are the solution.You are the authority.

AdWords

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Ranking Samples from a Review Website

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