website layout and structure

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SEO GCMW177 Search Engine Optimization Website Layout and Structure

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Post on 28-Nov-2014

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Planning Your Website’s Structure - Starting with rough sketches and wireframes, we'll build site and integrate SEO. Techniques for good web design, color schemes, typography, and to provide a good user experience.

TRANSCRIPT

Page 1: Website Layout and Structure

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Website Layout and Structure

Page 2: Website Layout and Structure

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Planning Your Website’s Structure

1. Start with rough outline – Got your keywords, meta, alts – Defined your audience – Building content2. Consider monitor sizes3. Consider user experince4. Consider browsers5. Find a hosting service

What should I do?

Page 3: Website Layout and Structure

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Web Hosting1. Price2. Domian Purchases3. Reliability4. Disk space and bandwidth3. Features - - Site builders - Databases - Multiple domains - Tracking tools4. Support

http://www.findmyhosting.com/

Page 4: Website Layout and Structure

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Optimize for Other Browsers

http://www.w3schools.com/browsers/browsers_stats.asp

Firefox42%

Opera2.4%

Safari3.6%

IE22%

Chrome29%

Download and test

Page 5: Website Layout and Structure

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Most Common Monitor Sizes

Don’t forget about mobile and tablets

Page 6: Website Layout and Structure

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Ideal Web Page SizesMost Common Sizes

Width: 960pxHeight: 700px

960 Grid

http://960.gs/

Page 7: Website Layout and Structure

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960 Grid - http://960.gs/

Page 8: Website Layout and Structure

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Theme Grouping 1. Start with home page – Answer What Should I do? – What is your conversion goal?2. How many themes or categories do you have?3. Theme grouping (shoes) – running shoe section – skate shoes section – hiking boots section – cleats section4. Link from home page down – Don’t link every page from every other page – Waters down your themes (socks in shoe section) – Streamlines SEO – Better user experince

Shoeshttp:www.rei.com

Page 9: Website Layout and Structure

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Theme Grouping

Home

About Shoes Accessories

Hiking Running Skate

All Terrain

Timberline

Cross Country

Adidas

Canvas

Vans

Page 10: Website Layout and Structure

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Other Pages to Include:

1. Sitemap2. About me or company3. Privacy Policy or Terms

Page 11: Website Layout and Structure

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Sitemap Page

http://www.apple.com/sitemap/

Page 12: Website Layout and Structure

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Wireframes1. Keep loose2. Get all pages in order3. Print out and hang on wall4. Get some feedback5. Adjust and fill inthe holes6. User experience

Page 13: Website Layout and Structure

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Eye TrackingWhere are the hot spots are your site?

Page 14: Website Layout and Structure

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Wireframes

Page 15: Website Layout and Structure

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Wireframes - Home Page

1. Simple it simple, clean, easy to nav2. Header2. Navigation3. Splash or feature pic4. Quick links to themes5. Fill in bottom with support material6. Above the fold

Page 16: Website Layout and Structure

Above the Fold - 1024px x 768px

1024px

768p

x

Page 17: Website Layout and Structure

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Wireframes - Home Page

Page 18: Website Layout and Structure

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Wireframes - Interior Pages

1. Keep UI familiar2. Begin the vertical nav2. Give them a way out3. Splash or feature pic4. Quick links to themes5. Fill in bottom with support material

Page 19: Website Layout and Structure

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Wireframes - Interior Pages

Page 20: Website Layout and Structure

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User Experince - Bad

Page 21: Website Layout and Structure

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User Experince - Good