website improvements to boost roi
DESCRIPTION
Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line.TRANSCRIPT
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Website Improvements to Boost ROI
Sarah WorshamSazbean Consulting
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
a little about me...Web Strategist, Geek, Mother, Wife, Webgrrl,
Computer Engineer and MBA2
(in no particular order)
what that means...I help companies and organizations use the Internet effectively to reach their business goals
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Lead & SalesGenerator
photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
ContactInfo
photo by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Calls to Action
photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Put Yourself in Your Customer’s Shoes
photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
LeadCollection
photo by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
LandingPages
photo by egmb757lover @ Flickr CC - http://www.flickr.com/photos/egm757lover/2120465227
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Enticing Content
photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Return on Social Media
http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Simple Analytical Techniques
photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
4 Questions to Ask:1. How many visitors are coming to my
website?
2. Where are visitors coming from?
3. What do I want visitors to do on my website?
4. What are visitors actually doing?
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
How many visitors are coming to my site?
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Where did visitors come from?
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Top Referrers
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Top Referrers - Landing Pages
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Search Keywords
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
#4: What are visitors actually doing?
• Top Entry Pages (Landing pages)
• Top Viewed Pages
• Site Overlay Analysis
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Top Entry Pages
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Top Viewed Pages
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Site Overlay Analysis
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
7 Simple Fixes
1. Contact Info
2. Calls to Action
3. Fulfill Need or Solve Problem
4. Lead Collection
5. Landing Pages
6. Enticing Content
7. Measure & Improve!
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Connect with me...
Sazbean.comTwitter.com/sazbean
Facebook: www.facebook.com/sazbean
LinkedIn: http://www.linkedin.com/in/sazbean