boost roi with relevancy – real lifecycle marketing tactics that drive revenue
TRANSCRIPT
Boost ROI with Relevancy Real Lifecycle Marketing Tactics that Drive Revenue
Bronto Software
Email MarketingPlatform
1,000+Clients
Retail/Commerce
Focus
Offices inU.S. (NC)
and LondonSoftware-
as-a-Service
Automated Lifecycle Marketing
You Need to Get Timely, Targeted and Relevant
NOW
Today’s Presentation
$
$$
Lifecycle EssentialsNurturing New Subscribers
Welcome messages
Introduce
Inspire
Incentivize/Reward
Be Helpful
Birthday
Personalization
Incentivize or Remind
Post Purchase Coupon
PurchasePost
PurchaseMessage
Sense of urgency
Ideas for the next purchase
Re-Engagement Messages
Lapsed or Non-Purchaser Series
Triggered after
no response
Re-engagment
Targeted message
to Inactives
GO up and beyond
Shopping Basket Abandonment
Reminder with NO incentive
Recognize, Reward, Inspire…
…via a Loyalty Program
Higher Frequency,
Upsells/Cross Sells
Summary
Essential lifecycle messages
Reengage
Go up and Beyond
Kestrel [email protected]@bronto.com