Zander Aycock(803) 487-5334

zander@aycockmarketing.comaycockmarketing.com

Website Design Process

1 - Onboarding• Interview to recognize business objecves and purpose for website• Determine color scheme and style• Collect photos, graphics, images, and informaon for website• • Put down 50% deposit

2 - Inial Setup• Domain Name Setup (URL) - Your Cost (not included in Aycock Markeng prices): $13~/year• Server / File Hosng Setup - - Your Cost (not included in Aycock Markeng prices): $320~/year• Integraon of WordPress with Domain Name and Servers• Setup up to 3 email accounts• Configure all standard WordPress Se ngs• • Install the Premium Theme: Divi by Elegant Themes ($250 value)• Add Image Compression / Opmizaon Plugin: TinyPNG• Add & configure SEO Plugin: Yoast SEO• Add & configure Contact Form Plugin• Add Plugin: Monarch ($89 value)• • Create up to 3 addional user accounts (+1 account for Aycock Markeng) to access the backend of your website

3 - WordPress Divi Design

• Build structured layout of the website in WordPress

• Apply photos, graphics, images, and informaon to the website

• Create and Design Home Page

• • Create and Design About Page

• Create and Design 2-4 Service Category Pages

• Create and Design FAQ Page

• Create and Design Contact Page

• Create and Design Blog Page

• • Create and Design Addional Pages ($150/page)

• Build out contact forms

• Reformat each page for Mobile and Tablet devices

A ract More Customers With a New Website

Zander Aycock(803) 487-5334

zander@aycockmarketing.comaycockmarketing.com

Website Design Process

4 - SEO (Search Engine Opmizaon)• Create a Google My Business page for your

company

• Add images and descripons to Facebook Link

Previews

• • Opmize web pages for search engines (Google,

Bing, Yahoo, etc.)

- Keyword research

- Choose focus keywords for each page

- Write & Opmize Page Titles

- Write & Opmize Page Meta Descripons

- Opmize Image Titles

- - Add Image Alt A ribute

- Adding internal links (linking to pages within

your own site)

- Adding external links (linking to sites other than

your own)

- Revising H1 and H2 keywords to match focus

keywords

5 - Integraon (oponal bonus)

• Connect any mailing list programs of your choice (Example… MailChimp)

• Setup a Google Analycs account for your business

• Install Google Analycs - coding required

• • Install Facebook Pixel from your Adversing Account - coding required (if applicable)

6 - Final Touches

• You’ll pay remaining balance• You’ll complete a quesonnaire that will help you assess the site and make sure it meets your needs and is as expected•• You’ll make a list a edits, changes, and quesons you may have• We’ll make necessary changes to complete the website• Write a tesmonial / recommendaon by answering a few quesons

A ract More Customers With a New Website