website analytics
DESCRIPTION
Building the basic principles of an analytics program; Context, Comparison, and Contrast.TRANSCRIPT
![Page 1: Website Analytics](https://reader036.vdocuments.us/reader036/viewer/2022070301/54582ae8af79596b478b6563/html5/thumbnails/1.jpg)
Fun with StatsFun with StatsAnalytics . . .in 20 Minutes
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General Statistics
Hits Entire Site (Successful) 1,019,671
Average per Day 32,892
Home Page N/A
Page Views Page Views 219,391
Average per Day 7,077
Average per Unique Visitor 22
Document Views 109,012
Visits Visits 31,945
Average per Day 1,030
Average Visit Length 0:07:46
Median Visit Length 0:01:36
International Visits 0.00%
Visits of Unknown Origin 100.00%
Visits from United States 0.00%
Visits Referred by Search Engines 3,887
Visits from Spiders 1,839
Visitors Unique Visitors 9,712
Visitors Who Visited Once 7,088
Visitors Who Visited More Than Once 2,624
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“Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.”
-Eric Peterson
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“life without this sort of examination is not worth living . . .”
-Socrates
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Page Views
Path Analysis
Hits
Monthly Visitors
Top 10 Pages
Top 10
keywords
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If they can’t find you – you’re not there.
If they can’t find it – it’s not there.
What the just happened?
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Crew of 430Crew of 430
(Startrek.org)(Startrek.org)
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59 total deaths in the 5 year mission= 13.7 % mortality rate
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Of the 54 Deaths:
Yellow shirts 10%
Blue Shirts 7.2%
Red Shirts 72.8% (43)
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If you beamed down with Captain Kirk, and wore a red shirt –
57.5% - death rate!
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However,
If Captain Kirk hooks up with an alien babe,
The red shirt survival rate increases to 84%!
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Captain Kirk “conquest” Rate?
30%
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Digital Camera
Megapixels
Fuji? Sony?
Battery Life
Price
Size
MP3 Player
Ipod
Flash Drive?
Cost
Gigs
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Secret to Analytics?
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The Three C’s of Analytics
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Objective: Find What Works Key Performance Indicators
Time on SitePages ViewedConversionsGoals
SegmentationBlogsWebsites In-market linksSocial NewsSearch
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Anchor Term: (primary keyword) 2.7 minutes Avg. TOS 46% of visits less than 20 sec. Term Conversion Rate: 2.2% 52.4% (2,682) enter at the Home Page (1.8% conversion) 34.5% (1,007) enter at product category page (4.3% conversion)
Anchor Term: (secondary keyword) 85% of visits less than 20 sec. Term Conversion Rate: 0.4% 83.4% (2,346) enter at 404 Error Page (0.3% conversion)
Anchor Term: Brand Name 3.2 minutes Avg. TOS 36% of visits less than 20 sec. Brand Conversion Rate: 5.3% 59.4% (16,967) enter at the Home Page (2.1% Conversion) 14% (3,820) enter at product category page (6.2% Conversion)
Find Focus for Optimization
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Engagement for Content Based Site(conversions = subscriptions)
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How Traffic Compares
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Steps for Stats
1. Start with a Question
2. Segment by Verticals & Acquisition Method
3. Measure each Segment
4. Compare & Contrast the Results
5. Put the Results in Context
6. Focus on Business Value