using google analytics to improve your website

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Using Google Analytics to Improve Your Website By PaperStreet Web Design

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Using Google Analytics to Improve Your Website. By PaperStreet Web Design. Why use Analytics. Improve Improve I mprove. Why use Google Analytics. Easy to install Integrates with Paid Campaigns Integrates with Webmaster Tools Free. Key Areas to Review. - PowerPoint PPT Presentation

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Page 1: Using Google Analytics to Improve Your Website

Using Google Analytics to Improve Your Website

By PaperStreet Web Design

Page 2: Using Google Analytics to Improve Your Website

Why use Analytics

• Improve• Improve• Improve.

Page 3: Using Google Analytics to Improve Your Website

Why use Google Analytics

• Easy to install• Integrates with Paid Campaigns• Integrates with Webmaster Tools• Free

Page 4: Using Google Analytics to Improve Your Website

Key Areas to Review

• Visitors (Overview, Demo, Behavior, Technology, Social & Mobile)

• Advertising (AdWords)

• Traffic sources (Sources, SEO)

• Content (Overview)

• Conversions (Goals)

• Monthly Review Process & Testing

Page 5: Using Google Analytics to Improve Your Website

Visitors: Overview

• Visits• Unique Visitors• Pageviews• Pages/Visit• Avg. Time on Site• Bounce Rate

Page 6: Using Google Analytics to Improve Your Website
Page 7: Using Google Analytics to Improve Your Website

Visitors: Demographics

• Location• Language

Page 8: Using Google Analytics to Improve Your Website

Visitors: Behaviors

• New vs. Returning– Are they are new or returning visitor?

• Frequency & Recency– Number of times the visitor returned to your site.– How often they returned.

• Engagement– Length of visit.

Page 9: Using Google Analytics to Improve Your Website
Page 10: Using Google Analytics to Improve Your Website

Visitors: Technology & Browsers

Page 11: Using Google Analytics to Improve Your Website

Visitors: Social

• This is brand spanking new.– +1 auto tracked– Must Setup Other Services– _gaq.push(['_trackSocial', network, socialAction,

opt_target, opt_pagePath]);• Engagement• Action• Pages

Page 12: Using Google Analytics to Improve Your Website

Visitors: Mobile

• Overview• Device Types

Page 13: Using Google Analytics to Improve Your Website

Advertising

• Only applies if you are using AdWords

Page 14: Using Google Analytics to Improve Your Website

Traffic Sources: All TrafficDirect, Referrals, & Search

• Where does your traffic come from?• Search, • Referral• Direct • Paid

Page 15: Using Google Analytics to Improve Your Website

Traffic Sources: SEO

• Integrate with Google Webmaster Tools• Show Queries that lead to your website• Landing Pages & Geographical too!

Page 16: Using Google Analytics to Improve Your Website

Content: Overview

• Pageviews• Unique Pageviews• Exit Pages• Bounce Rate

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

Page 17: Using Google Analytics to Improve Your Website

Conversions

• Goals• How to setup• Confirmation page

Page 18: Using Google Analytics to Improve Your Website

Monthly Review Process

• Exclude your own IP network• Setup 1 hour per month to review.• Review Overviews.• Compare Months and Years• Research negative trends.• Conversion Rate Optimization– Setup conversion test.– Change one thing and track.

Page 19: Using Google Analytics to Improve Your Website

What is Next

• Review your Website– Integrate Google Analytics if Needed.– Review your Analytics

• Make Changes and Test