mediamind overview june 2010
DESCRIPTION
MediaMind - Digital Campaign Management Solution for next digital generation.TRANSCRIPT
© 2010 MediaMind Technologies Inc. | All rights reserved
Simplify Digital Campaigns
Atif Hameed | Country Manager , Pakistan
June 15th 2010
MediaMind Overview
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
How much time do you spend with your ad server ?“
”
© 2010 MediaMind Technologies Inc. | All rights reserved
Things are harder than they should be“
”
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Current ad server platforms are built on decade old technologies“
”
© 2010 MediaMind Technologies Inc. | All rights reserved
Foundation built for the future“
”
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMindActionable Analytics
Streamlined Ad Serving
Open Workflow
© 2010 MediaMind Technologies Inc. | All rights reserved
Actionable AnalyticsExtracting meaning out of piles of data
© 2010 MediaMind Technologies Inc. | All rights reserved
cross-channel results in
real-time
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaign Monitor
▸ Analyze behavior in real-time
▸ Optimize on-the-fly
▸ Monitor delivery, performance, set-up, & more
Updated dataevery 15 min
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getting useable cross-channel data without hours in excel
Difficulty:
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© 2010 MediaMind Technologies Inc. | All rights reserved
1-Click PowerPoint
▸ Full summary of campaign metrics▸ Customizable content▸ Complete with tables and graph
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Difficulty:
Analyze consumer behavior before they convert
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher A Publisher B Publisher C Search 1 Search 2 Email 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
13.29%
1.53% 4.91%
29.33%
13.00% 11.00%
61.57%
75.06%
54.70%
10.91%9.00%
15.00%
Percentage of Impact on ROI ROI (Last Ad)ROI (Full Path)
Analyzing Customer Behavior
▸ "What is most successful path to conversion?"
▸ Optimize budget and media plan for path that delivers the most conversion
© 2010 MediaMind Technologies Inc. | All rights reserved
1-Click Reporting
Campaign Monitor
Excel Plug-in
Custom Report Services/Builder
Data Feeds
Report Generator
Agency Tools
MediaMind
Open Workflo
w
Actionable
Analytics
Streamlined Ad
Serving
© 2010 MediaMind Technologies Inc. | All rights reserved
Streamlined Ad ServingFaster & Smarter Campaign Set-up
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getting from point A to B
quickly
Difficulty:
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© 2010 MediaMind Technologies Inc. | All rights reserved
Process Guide
Universal Search
Filters
Bookmarking
Preview
“
Five Clicks Into One
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Difficulty:
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using previewing tools
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Preview multiple ads at once
Instantly QA adCollaborate with others
Preview That Gives You the Whole View
View ad info
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Difficulty:
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repetitive trafficking tasks
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Upload pairs of consistently named
SWFs and GIFs
Assign Clickthru URL to all ads
Hundreds of Banners, Only One Step
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optimize creative in
minutes
Difficulty:Difficulty:
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optimize creative inminutes
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
optimize creative inminutes
Difficulty:
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Switch Text, Content, or Targeting Instantly
▸ Allows for quick optimizations and changes
▸ Keeps record of any change
▸ Keeps production cost down on revisions
Dynamic Insertion
Dynamic Insertions
© 2010 MediaMind Technologies Inc. | All rights reserved
Constant browser refreshing
F5
F5F5
F5
F5
F5F5 F5
F5
F5
F5
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Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
One-click screenshots of live
ads delivered in PowerPoint!
“Oh Wow!, Damn! We’ve been dreaming about this”- Liquid Advertising
AdSnap
Automated Screenshots
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Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
the right ad
to the right person
the right time
© 2010 MediaMind Technologies Inc. | All rights reserved
Targeting and Sequencing
▸ Rotate your rich and standard ads, as well as messages to ensure the best user experience
▸ Set to auto optimize by any metric
▸ Frequency cap by time, placement, and day-part
•Control the sequence, rotation and
frequency of your ads
$€£
Save serving cost and get
better performance
© 2010 MediaMind Technologies Inc. | All rights reserved
Mass CreationStandard Banner
Ad Snap
Smart Versioning
Excel Trafficking
Quick Access Tools
Universal Tag
Advanced Preview
Workshop for Flash
Rich/Standard Optimization
Agency Tools
MediaMind
Open Workflo
w
Actionable
Analytics
Streamlined Ad Serving
© 2010 MediaMind Technologies Inc. | All rights reserved
Open WorkflowIntegrations, services and standards
that go beyond basic ad serving
© 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
getting your data where you want it
© 2010 MediaMind Technologies Inc. | All rights reserved
Open API
fluid integration
© 2010 MediaMind Technologies Inc. | All rights reserved
Web-Tracking/Research
• Omniture • Web Trends• Core Metrics• Visistat
Planning / Buying
• Donovan/iDesk• MediaBank
• Medicom Lifeline• IPT
Bid management
• Adwords• Omniture• Clickable• Acquiso
• CoreMetrics
Integration Partners
Campaign Data
© 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:
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Bridgingdisplay & search
© 2010 MediaMind Technologies Inc. | All rights reserved
Search and Display Working Together
▸ Manage and measure search and display from MediaMind
▸ Instantly integrate bid management tools
▸ Automatic de-duplication of conversion data
Standard Search
Rich Media
Cross Channel Campaign Results
Campaign type
Cross Channel
Impact Rate
Total Conversions
Display 28.22% 314
Search 60.21% 1261
© 2010 MediaMind Technologies Inc. | All rights reserved
Validate Display Spend with Search
7x Display Only;3x Search Only
3.3
6.5
23.4
Display Search Search & Display
Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)
Lift in Site Visits
Display only Search only Search & Display
3%
49%
66%
Time Spent on Site
Display only Search only Search & Display
37%
46%
68%
Pages Viewed
Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)
Lift in online purchases
Lift in offline purchases
50%
9%
210%
42%
244%
89%
Increase in Sales
Lift in spend per purchaser in-store
11%
26%
83%
Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007
Increases in average order size
Display only Search only Search & Display
Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006
© 2010 MediaMind Technologies Inc. | All rights reserved
Advanced Targeting/ Sequencing Global Campaign Management
API
Channel Connect for Mobile
Billing Connect
Channel Connect for Search
Agency Tools
MediaMind
Open Workflow
Actionable Analytics
Streamlined Ad Serving
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Advanced Targeting/ Sequencing Global Campaign Management
API
Channel Connect for Mobile
Billing Connect
Channel Connect for Search
1-Click Reporting
Campaign Monitor
Excel Plug-in
Custom Report Services/Builder
Data Feeds
Report Generator
Mass CreationStandard Banner
Ad Snap
Smart Versioning
Excel Trafficking
Quick Access Tools
Universal Tag
Advanced Preview
Workshop for Flash
Rich/Standard Optimization
Agency Tools
MediaMind
Open Workflow
Actionable Analytics
Streamlined Ad Serving
© 2010 MediaMind Technologies Inc. | All rights reserved
CONTACT US
PakistanHead Office, Lahore
104-N Block Model Town Lahore,Pakistan.
P. +92-042-3520 3501M. +92 300 846 7020
E-Mail: [email protected]
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
Thank you!