webinar: the art of opportunity: strategic innovation through visual thinking
TRANSCRIPT
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THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking
Hosted by Jim Kalbach, @mural
@artofopp #artofopp
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Strategic Innovation Through Visual Thinking.
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Example | Nine Inch Nails
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$ 1.600.000,-
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1st week
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FreeDownload
©MarcSniukas-DoujakCorporateDevelopment
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© Marc Sniukas - Doujak Corporate Development
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?HOW
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?How do established companies
create new growth in innovative ways?
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Example | ProSiebenSat.1
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2012 2018
2.4 billion
3.4 billion
+42%
Example | ProSiebenSat.1
+1 billion
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Source: http://annual-report2014.prosiebensat1.com/index.html
Example | ProSiebenSat.1
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Source: http://www.prosiebensat1.com/en/page/unternehmenskennzahlen
Example | ProSiebenSat.1
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2012 2018
2.4 billion
4.55 billion
+~90%
Example | ProSiebenSat.1
+2.15 billion
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Example | ProSiebenSat.1
> 50%outside of traditional
TV advertising
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Old world vs. new world
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StrategyInnovative Framework
Fresh MindsetCutting Edge Process
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Innovative Framework
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Traditional Approach Strategic Innovation
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[ How to discover an opportunity ]
Where to Play
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THE FIRST PRINCIPLE OF FINDING NEW GROWTH IS THAT YOU’RE ALWAYS BETTER OFF GOING AFTER CUSTOMERS WHO ARE UNDERSERVED OR NEGLECTED. —DAVID BELL Professor
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Example | ProSiebenSat.1
Start-ups and Small and Medium Sized Businesses
What did Pro7 do?
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MOST COMPANIES, UNFORTUNATELY, DON’T KNOW WHY CUSTOMERS DO OR DON’T DO BUSINESS WITH THEM.
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• Cannot afford it • Don’t want to spend money on
an uncertain outcome • Don’t have the experience with
planning and executing TV media campaigns
Example | ProSiebenSat.1
What did Pro7 do?
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[ How to seize opportunities ]
How to Play
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OFFERING BUSINESS MODEL REVENUE MODEL
How to Play
Designing the New Venture
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Example | ProSiebenSat.1
OFFERING BUSINESS MODEL REVENUE MODEL
Access to mediaMedia strategyMedia planningProduction
Target selectionSpot productionExecutionSpecialized expertiseShared services
Fixed Fee+ Revenue Share+ Equity
What did Pro7 do?
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[ How to create value ]
How to Win
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Fulfilling customers’ needs and making their
life easier
Offering your partners
advantages
Strategic Operational
Financial
How to Win
FIRMVALUE
CUSTOMER VALUE
ECOSYSTEMVALUE
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Example | ProSiebenSat.1
• New revenue streams• Becoming independent
from existing customers• Building a portfolio of
strategic investments• Use insights gained for
traditional business
• Access to media• Risk-free• Low upfront
cash out• No need to deal
with media
Other investorsprofit from increasedcompany value
What did Pro7 do?
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Cutting Edge Process
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Analyse > Plan > Implement
Act
Learn
Design
1 2 3
Strategic InnovationTraditional Approach
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Cutting Edge Process
InceptionEvolutionDiffusion
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Fresh Mindset
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Business Design Thinking
Human-centered Visual Thinking Active Iteration Co-creation &Collaboration
Holistic Perspective
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Human-Centered Approach
MRA: talking about the people not just the process (empathy)
THDC personas? Session photo with big head?
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Visual Thinking & Storytelling
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Active Iteration
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Co-Creation and Multi-Disciplinary Teams
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Holistic Systems-Perspective
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Example | Nine Inch Nails
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DO. OR DO NOT. THERE IS NO TRY.
—YODA Jedi Master
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Thank you.
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QUESTIONS?
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www.theartofopportunity.net@artofopp#artofopp