webinar netbase
TRANSCRIPT
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 1/14
Social Media Analytics
Netbase Abril 2014
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 2/14
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 3/14
© 2013 SAP AG. All rights reserved. 3
PEOPLECore HR Cloud
• SuccessFactors Employee
Central
• SuccessFactors Employee
Central Payroll
Performance Cloud
• SuccessFactors Performance &
Goals
• SuccessFactors Compensation
• SuccessFactors Succession &
Development
Learning Cloud
Recruiting Cloud
HR Analytics Cloud
• SuccessFactors Workforce
Analy tic s
… nuestro Portafolio de Aplicaciones
Cloud
CUSTOMER
Customer Cloud
• SAP Cloud for Sales
• SAP Cloud for Service
• SAP Cloud for Social
Engagement
• SAP Social Media Analytics
by Netbase
MONEY
Financial Cloud
• SAP Cloud for Financials
• SAP Cloud for Travel
• Ariba In voi ce Pro
• SAP Business ByDesign
• SAP Business One Cloud
• SAP Sales and Operations
Planning
SUPPLIER
Sourcing Cloud• Ariba So urc ing Pro
• Ariba Discovery
• Ari ba Co ntr act Pro
• Ariba Su ppl ier Info
Management
Procurement Cloud
• Ari ba Pro cur e-to-Pay Pro
• Ariba Servi ces Procurement
• Ariba Procu rement Content
Spend Analytics Cloud
• Ariba Sp end Visibil ity
SOCIAL COLLABORATION with SAP Jam
BUSINESS COLLABORATION with the Ariba Network
LINE-OF-BUSINESS CLOUD APPLICATIONS
Full Suite ERP on the Cloud with ByD and B1oD
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 4/14
Social Media Analytics
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 5/14
© 2013 SAP AG. All rights reserved. 5SAP SKILLS 2013
SAP Cloud for
Service
SAP Cloud for
Social Engagement
SAP Cloud for
Sales
SAP Social Media
Analytics by NetBase
PROSPECT CUSTOMER PROMOTER
ENTERPRISE SOCIAL ANALYTICS MOBILE AND OFFLINE
SAP Cloud for Customer
Rich
Insights
Seamless
Integration
Industry
Content
Beautiful User
Experience
EARN their business
by knowing them
better
GROW with them as
their needs change
TURN prospects into
promoters
Engage your customers like never before
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 6/14
© 2013 SAP AG. All rights reserved. 6SAP SKILLS 2013
Social media analysis to extract sentiment and opinion on any topic.
Gain rich insight into the attitudes and feelings of your audience.
High accuracy and low spam with natural language processing
Flexible dashboards
Scheduled alerts
Open API and integrated with SAP Cloud for Social Engagement
SAP Social Media Analytics by NetBase
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 7/14© 2013 SAP AG. All rights reserved. 7SAP SKILLS 2013
Recognize Elements of a Value Proposition
SAP Cloud for Social Media Analytics
Key Benefits • Immediate results from tracking and trending of social
metrics such as buzz, sentiment, and passion intensity over
time with 12-months of history from day one.• Deeper understanding of consumer sentiment opinions,
emotions, and behavior expressed about brands and other
subjects on the Social Web through a state-of-the-art,
natural-language processing engine.• High quality real-time analysis of social media buzz and
deep sentiment on any subject by eliminating most Social
Media junk through sophisticated spam detection, de-
duping, and blacklisting
• Pre-integrated into other SAP Products such as SocialEngagement, BI, CRM, and Demand Signal Management.
• Simple, intuitive user interface facilities adoption at all
levels of the organization• Global coverage through 26 analyzed languages with many
additional languages planned.
Key Features
Applying Compet it ive Advantage
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 8/14© 2013 SAP AG. All rights reserved. 8SAP SKILLS 2013
Recognize Elements of a Value Proposition
SAP Cloud for Social Media Analytics
Helps market research analysts, brand managers, and
executives to:
• Make better business decisions faster with a deeper understanding of customers, brands, products, and
competitors, as well as your market, and the social and
economic issues that affect it.
• Drive innovation across the enterprise
• Effectively track the success of marketing campaigns
and adjust messaging for campaigns and product
launches based on real-time feedback• Quickly identify and mitigate viral rumors and other
online brand risks
• Accurately identify strengths and weaknesses in
competing products to compete better
Key Features
Key Benefits
Applying Compet it ive Advantage
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 9/14© 2013 SAP AG. All rights reserved. 9SAP SKILLS 2013
Recognize Key Competitors
Below is a list of our key competitors for our Cloud for Service product:Click the product name below to view the description.
Competitor Product Description
Service
Cloud
Strengths are many existing customers and
supports more languages but is a first
generation tool that uses keyword detection
technology which introduces a lot of noise and
“spam” into results, and difficult UI that takes
substantial effort to create useful results.
Sysomos
Applying Compet it ive Advantage
SAP Cloud for Social Media Analytics
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 10/14© 2013 SAP AG. All rights reserved. 10SAP SKILLS 2013
Recognize Key Competitors
Below is a list of our key competitors for our Cloud for Service product:Click the product name below to view the description.
Competitor Product Description
Service
Cloud
Have low price & good language coverage plus
an attractive UI. However, No NLP and can’t drill
down to see source data, can’t validate
anything.
Sysomos
Applying Compet it ive Advantage
SAP Cloud for Social Media Analytics
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 11/14© 2013 SAP AG. All rights reserved. 11SAP SKILLS 2013
Describe Key Positioning and Potential Threats
Key Positioning of SAP Cloud for Social Engagement and Social Media
Analytics
P1
P2
Certified integrated data and processes with SAP that has roadmap
and supported as a standard product. Competition will position custom
integration professional services that have an unpredictable futureonce the solution is deployed.
Sophisticated out-of-box business analytics included with product.
Competition will position a business intelligence/data warehousepartner for advanced analytics.
Appl ying Compet it ive Advantage
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 12/14© 2013 SAP AG. All rights reserved. 12SAP SKILLS 2013
Describe Key Positioning and Potential Threats
SAP (basics + the hard stuff = action)
• High signal to noise (without spam)
• Accurate brand sentiment
• Net Sentiment & Passion intensity
• Reasons why (likes, dislikes, emotions, behaviors)
• Resonating themes
• Full year history - on any topic in real-time
• Ease of use: Packaged Solutions
• Seamless integration to SAP products
Competitors: Only do the basics: Buzz trending & share of voice, crude sentiment
detection "tone”, word clouds, influence and reach, and some pretty charts
Appl ying Compet it ive Advantage
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 13/14
Thank you
8/12/2019 Webinar Netbase
http://slidepdf.com/reader/full/webinar-netbase 14/14© 2013 SAP AG. All rights reserved. 14SAP SKILLS 2013
© 2013 SAP AG. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affi liated companies ("SAP Group") for informational purposes only, without representation or
warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group
products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing
herein should be construed as constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in
Germany and other countries.
Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.