Word Travels Fast on the Social Web

Whether it’s gossip, rumors, or actual news, information travels faster than light across the social media universe. Your business is probably associated with a number of key individuals and companies whose buzz can have an effect on your brand. These third parties may include:

Celebrity spokespeople Business partners, suppliers, resellers, franchisees or licensees And even key customers

You need to keep track of the social voice and know when something emerges on these people and companies – before that something goes viral.

Specify the People and Companies, and We Keep Track The NetBase partner monitoring solution offers a business-ready template to track all of the third parties who matter to your business and understand what the social voice is saying about them – right as it happens. Built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and web-based application builder, the solution can detect small, fast-growing conversations and alert you to potential issues before those conversations reach critical mass.

Separate the Signal from the NoiseThe social web is full of spam, junk, and multiple copies of the same postings. People or companies may have ambiguous names that make it hard to isolate the posts that matter. The NetBase partner monitoring solution taps into high-precision natural language processing, combined with text analytics and machine learning, to hone in on the social media content that actually has an effect on your brand.

Understand Sentiment and DirectionalityWith the NetBase solution, you have intuitive dashboard views that measure sentiment in real-time for each person and company you are tracking. You

can immediately see the directionality of buzz and assess sentiment compared to historical trends. You can pinpoint the sources of buzz, including sites, authors and their profiles, and geographies. In addition, you can always drill down to view verbatims.

Stay on Top of the Buzz on People and Companies That Matter to You

BENEFITS PROTECT YOUR BRAND

by understanding the social buzz on people and companies associated with your business

MAKE BETTER DECISIONS by predicting issues before they hit critical mass

ANTICIPATE AND ACCELERATE RESPONSES to negative buzz

PARTNER MONITORING

KEY FEATURES Measure buzz and net

sentiment on specific people and companies in real-time

Predict the spread of news in order to mitigate its effect

Review actual conversation verbatims instantly

Identify prolific and influential authors and their profiles, including gender and geography

Analyze geographical hot spots

Understand the likes and dislikes and emotions being expressed

E N T E R P R I S E S O C I A L I N T E L L I G E N C E

PARTNER MONITORING

WHAT’S DIFFERENT? Immediate access to

real-time, global conversations and at least one year of history

Accurate sentiment analysis and targeted customer insights organized using a high-precision NLP engine, combined with text analytics and machine learning

Multilingual solution with support for English, Spanish, French, German, Italian, Japanese, and Portuguese

Easily extensible to support a broad range of business users across the enterprise through business templates and state-of-the-art APIs

NetBase Solutions, Inc.

2087 Landings Drive | Mountain View | CA 94043

P 650.810.2100 | F 650.968.4872

For more information, visit: www.netbase.com.

@NetBase NetBaseInc

NetBase Solutions, Inc NetBaseInc

ABOUT NETBASE NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG

© July 2012 NetBase Solutions, Inc.

The Secret Sauce: NetBase Enterprise Social Intelligence Platform and NetBase Social Insight ComposerAt the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social Intelligence Platform. This platform offers organizations a way to operationalize social media by instantly capturing billions of social media conversations from millions of sites globally and making those conversations available for immediate use enterprise-wide. End-users benefit from trusted, transparent, and targeted insights delivered to them through easy-to-understand views.

The key components of the NetBase Enterprise Social Intelligence Platform are:

ConsumerBase, our social intelligence warehouse containing conversations from more than 165 million global sources—cleansed, processed, normalized, and organized as structured insights in a special index. It uniquely makes one year’s worth of normalized data available to users on-demand, on day one. Our Twitter Firehose option adds real-time access to Twitter’s complete data stream—more than 270 million tweets per day on average

A high-precision natural language processing (NLP) engine, combined with text analytics and machine learning. This engine reads and categorizes each one of the posts captured in ConsumerBase according to the sentiment, opinions, likes, dislikes, emotions, and behaviors that customers have expressed.

The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social media posts, related insights, and summary statistics available for integration into enterprise workflow processes and applications.

Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform processes tens of thousands of sentences per minute, 24x7.

The NetBase Social Insight Composer enables power users and business analysts to quickly define topics (using NetBase Insight Workbench features) and create, publish, and share interactive dashboards from a vast set of widgets in the data visualization library. It includes an easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content, and organize insights for business use. Each dashboard created by the composer is made up of widgets that provide relevant views of social data for specific monitoring and analysis needs.