[webinar] managing your contacts better
DESCRIPTION
These slide go along with our recent Customer Webinar on managing your contacts better, running through the vitally important core of any company - your customer data. This webinar was also recordedTRANSCRIPT
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Managing Your Contacts Better
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http://support.intouchcrm.co.uk/
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https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm
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Matthew Ruddle
Customer Services Director
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Agenda for the Webinar• Why Manage Your Contacts
• What Makes a Good List
• How to Segment Your Database
• Why You Need to Segment Your Data
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Why Manage Your Contacts
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New leads are….
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3%
Lifecycle Stage
7% 30% 30% 30% buying now
are open to idea
are not thinking about it
don’t think they are interested
definitely arenot interested
Yet most businesses
market to the 3% buying
now and don’t have
systems to keep engaged
with the rest.
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Information Stages
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Information Stages
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Information Stages
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Target the right Buyer Persona
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Build Better Relationships
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What Makes a Good List?
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1. List Hygiene
1. Ensuring Opt In’s
2. Removing unengaged subscribers
3. Understanding what information prospects want
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Purchased Lists = Spam
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2. Understanding The Buzz
Anti Spam Laws
Sender Scores
Honey Pots
Spam Traps
Hard Bounce
Soft Bounce
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3. Managing Opt Outs
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4. Managing Churn
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5. Group by Persona Property
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How to Segment your Contact Database
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Segmentation Requires Two Things
1. Understanding your Buyer Persona
2. What you Know About Their Buying Decisions
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You can create groups…..
When a contact completes a form
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You can create groups…..
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What Criteria to Segment ?
Start with your Buyer Persona
• Gender• Job Title• Geography• Interest Area• Lifecycle Stage
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Segment as small as possible
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Why You Need to Segment Your Data
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Keep in touch with your audience
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Raise Brand Awareness
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Making sure your leads don’t forget you
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Webinar Tasks
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Webinar Tasks
1. Make sure your contact list is clean and scrubbed of all unengaged contacts
2. Work out the criteria you will group your contacts by
3. Segment your database into groups for greater email performance
4. Download the email campaign builder
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Intouch Supporthttp://support.intouchcrm.co.uk/
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