Wednesday, September 30 9:30 am PT

Leverage integrated hotel systems to boost revenue per guest

Agenda

▍ What technologies are critical for the hotels' bottom line

▍ Ask the right questions when evaluating tech partners

▍ How tight system integration saves time and increases profits

▍ How to measure the ROI of your technology investment

▍ Real examples of how integrated systems can boost RevPAR

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Critical technologies

PMS

CRS RMS

ChannelManager

The Importance of Integration

Then: Hundreds of Interfaces

Now: Write once and use the API in many different places

Importance of integration

Get best-in-breed services

Real time rates, availability and

restrictions

Maximize room inventory and

revenue

In the cloud

▍Ensures room inventory is available across numerous marketplaces

▍Allows users to manage on the go

▍Scalable and continuously upgraded

About PSMS

▍Amanda – can we recycle existing Sales / Marketing slides for this?Tackle Today’s Industry Challenges Head-On with our

Next-Generation Solutions • Reduce Total Cost of Ownership• Minimize Your Technology Footprint• Enhance Ease of Use• Simplify Data and Security Compliance• Improve Integration• Streamline Feature Updates

Yesterday’s PMS Interface Landscape

Hotel Front Desk

Property Management System

Movies

Keycard

Mini-Fridge

Room Phones

Today’s PMS Integration Landscape

PMS

Payments

Casino Management

Loyalty In-Room Systems

Sales & Catering

Revenue Management

Business Intelligence Back Office

Activity Systems

Food/Bev & Retail POS

Mobility

Reservation Distribution

E-Marketing

How PMS Interfacing Has EvolvedYesterday’s PMS Interfaces Today’s PMS Integration

Tightly coupled Loosely coupled – use what you need

Limited data capabilities Virtually unlimited data access

RS232 (serial) and file-based protocols Web-service based (REST / JSON, SOAP /XML)

No message or protocol standardization – proprietary and development intensive

Numerous standard bodies in play such as HTNG, OTA and others – high chance of reusability

Batch or daily file updates Near real-time data pushes

Limited or no data security Multi-layered security and system authentication models

Functionally light Functionally rich

Often difficult to deploy and support “Plug & Play”

▍ Work with “Best of Breed” Partners

▍ Employ Industry Standardized Protocols and Current Day Technologies

▍ Be as “open” and accessible as possible

▍ Invest – invest – invest!!

Value of Integration

Enhance Guest Experience

Drive Revenue Deliver Management Tools

Improve Security & Lower Costs

| Mobility| In-Room Systems| Loyalty| Casino Management| Activity & POS Systems

| Distribution Management

| Revenue Management| Sales & Catering| e-Marketing| Activity & POS Systems

| Business Intelligence| Mobility| Back Office| Revenue Management| Distribution

Management

| Payments| In-Room Systems

Data Security

Top 9 Threat Vectors

All stats courtesy of Verizon Data Breach Investigations Report

Average Cost of Breach

“7 Million Vulnerabilities were exploited in 2014 but just 8 accounted for 97% of all incidents”

Three-Point Plan for Your Hotel

1. Develop a comprehensive security plan and enforce it2. Drive employee awareness3. Work closely with your vendors

T. Kellerman Dept. Homeland Security

Robbie SinclairHead of Security Country Energy Australia

Security is a business issue, not a technical issue. Security is always excessive

until it’s not enough.

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What should Hoteliers consider when purchasing systems?

▍Does the vendor invest regularly in integration?

▍Do they support the industry’s standard protocols?

▍Do they offer flexible integration platforms and employ current-day technologies?

▍Are they widely recognized as being collaborative?

▍Where applicable - is protecting your client data their most critical stated objective?

Julie BeasVice President of Deployment22 years of experience in the industry

| What is a RMS?| Where does it fit?| Why are integrations important?| How do you Evaluate Partners?

About Duetto

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Founded byIndustry Leaders

World-ClassTechnology Development

Committed toCustomer Success

What is RMS?A Revenue Management System (RMS) is a predictive analytic solution to help hotel companies understand their demand and allows them to make smart pricing decisions.

The center of operations for all pricing and revenue decisions

▍RMS will not fit in if there is not buy in from all departments in the Hotel organization.

▍Who is everyone? ▍Revenue Management Team▍Marketing (Hotel Marketing, Internet Marketing, etc)▍Hotel Operations▍Sales ▍Internet eComm Team▍Teleservices ▍Etc.

Where does it fit in?

Why are integrations important?

▍ Immediate data, creates knowledge which in turn creates immediate decisions.

▍ Integrations increase Revenue and productivity

Proactive

Reactive

VS

Importance of integration

Saves Time10 Minutes to change 1 rate

vs.10 minutes to update rates for 365

Focus and StrategyRate strategy vs. rate changes

Decreased ErrorAutomated vs. manual

How to Evaluate Tech Partners

▍Strategic Fit▍Do your philosophies match up?

▍Cultural Fit▍Will you enjoy working with them?

▍Physical Fit▍Can they connect?▍What is required?▍Will they integrate?

SHR offers the most complete distribution platform in the industry. Not only do you get industry-leading CRS technology,

you get a team who knows and understands the industry to help you navigate the ever-changing distribution landscape.

Central Reservation System

Cloud Based Systems

▍Easy to setup and operate

▍Reduce technology expense

▍Easily accessible

Reduce labor expense

Increase data security

Minimize errors

Improve efficiencies

Flexible Operational Workflow

Optimize revenues

Better business intelligence

Increased marketing

conversionsAbsolute rate parity control

Measuring Return on Investment

With the right systems converging together with your success in mind, your ROI of integrating is clear :

▍Better data▍Reduced expenses▍Maximized ADR and RevPar

Questions?