webinar keynote pdf

Dearin and Associates Suite B, Building 30 P: +61 2 8076 4660 www.dearinassociates.com Cockatoo Island, Sydney, NSW E: [email protected]

Opportunities are Everywhere:

Why the Middle East & North Africa?

1

mailto:[email protected]


Sound Check

2



Which countries are you interested in working with

or in?

3



Cynthia Dearin• Managing Director of Dearin &

Associates, an international trade company specialising in MENA

• I started in DFAT and was sent to Egypt, UAE and Qatar as a diplomat

• A f t e r I w o r k e d a s a management consultant for US and British governments

4



The 3 BIG challenges our clients face

5



Lack of Commercial Intelligence

6



Lack of Cultural Awareness

7



Lack of Contacts

8



Greg Darwell• Managing Director, Mulwarra Export

• Previously worked at the Australian Meat and Livestock Corporation, Uni-Chef and Inghams Enterprises

• Established Mulwarra Export June 1997, and has developed its export markets to 30+ countries

• Will provide perspective on agribusiness opportunities

9



Housekeeping:

10



Today’s program is

11



Commercial Opportunities in the Middle East and

North AfricaAnd why your company should consider operating there

12



• Why a lot of Australian companies don’t have the MENA in their strategic plan

• What some of the key obstacles to doing business there are

• Why companies should be looking at the region

• What opportunities are on offer

• How Dearin & Associates can help you

13

By the end of this webinar you will have a clear idea of:



As a thank you…

We’ve sent you a FREE copy of our E-Book:

“Seven Mistakes That Lead to Deal Failure in the Middle

East and North Africa”

14



Why we are giving this webinar:

15



Why should companies be

looking to expand their business to the

Middle East?

16

The Big Question for Today is:



• Focus on Asia

• Information Gap

• Negative messaging from the media about the Middle East

• It seems far away and too hard

17

Why don’t Australian companies have the MENA region in their strategic plan?

…so, companies are fearful about operating in the region



• Lack of infrastructure

• Regulatory environment and tariffs

• Political risk

18

Biggest obstacles to doing business in the Middle East and North Africa:



The deeper problem is:• Why does it matter if companies don’t take action on doing business with

the Middle East and miss out on the opportunity to secure their position in the region?

• If companies fail to engage with the MENA market, they miss out on opportunities, and their competitors gain the first-mover advantage

• This is a problem because companies miss out on millions of $ of revenue, now and in the future

19



Why companies should be looking seriously at the region:

• Rich in Natural Resources

• P rom is ing Economic Growth and Liberalisation

• Demographic Boom

20

• Globally Interconnected

• Easier Than Some Asian Markets

• Not All Countries are the Same



Why the food and agribusiness sector should consider the Middle East:

• We are already doing it

• Our competitors are doing it

• We have a good reputation in the region

• Food security is a huge issue for the region

• Consumer spending on food has sky-rocketed

21

• 80-90% of region’s food is imported

• by the end of 2017 the region will consume 49.1 million tonnes of food annually

• the GCC’s regional food import bill will rise to over $53 billion by 2020



22

Guest Speaker: Greg Darwell



Guest Speaker: Greg Darwell

Questions

23



How Dearin & Associates can help you to access these opportunities:

• Commercial Intelligence

• Cultural Awareness

• Strategic Business Connections

• Market Entry Strategy

24



The GCC Food and Agricultural Industry

Report• Produced in partnership with Intelligence Qatar

• Highlights commercial opportunities in the MENA region

• Provides more in-depth insights for the Gulf, UAE, Qatar, Saudi Arabia, Oman, Kuwait and Bahrain

25

Visit http://dearinassociates.com/product/gcc-food-and-agricultural-industry-report/ use the code AGRIBIZ2015

Normal Price: $750 Subscribe today: $99


http://dearinassociates.com/product/gcc-food-and-agricultural-industry-report/


Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the

Middle East and North Africa.• Provides a compelling rationale for

why companies should consider the MENA as a potential market

• Demystifies the cultures of the Middle East & North Africa

• Highlights essential information about the commercial environments of the MENA countries

• Takes you through the process of how to do business there, step-by-step

• Sets out strategies for dealing with social and professional situations

26



27

‘Camels, Sheikhs and Billionaires is a great tool for anyone wanting to do business in the Middle East’

- Dr Andrew Walker, Executive Chairman, Aspen Medical - 6 March, 2015

Through her experience as a diplomat and business consultant no one knows the Middle East like Cynthia. A

practical down-to-earth guide on modern business practices from Mecca to Muscat

- Tim Harcourt, JW Neville Fellow, UNSW - 27 January, 2015

Camels, Sheikhs and Billionaires is a great source and should be mandatory reading for anyone considering

doing business in MENA

- Murray Hyde, Rock Retail Group - 27 January, 2015

More reviews at: www.csnb.dearinassociates.com


http://www.csnb.dearinassociates.com


Visit http://dearinassociates.com/product/camels-sheikhs-billionaires-guide-business-culture-middle-east-north-

And enter code FREEPOST243 to receive FREE SHIPPING on your order

28


http://dearinassociates.com/product/camels-sheikhs-billionaires-guide-business-culture-middle-east-north-africa


Your FREE hour-long Strategy Session

As a gift for sticking around until the end, we offer you the opportunity to

explore the possibility of taking your business to the MENA region.

Book your FREE hour-long Strategy Session with me to discuss how to get started, what to expect

and how Dearin & Associates can help you!

29

Normal Price: $250 Book NOW: $0



This offer is only valid today! To take advantage of the

offer, contact me on

[email protected]

now, to arrange a session30




Questions ?

31



Special ThanksTo our Webinar partner

32
