mike's keynote for social media day pdf

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Social Media Foundations fresh consulting Monday, March 5, 12

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Page 1: Mike's keynote for Social Media Day  pdf

Social Media Foundations

freshconsulting

Monday, March 5, 12

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@[email protected]

freshconsulting

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What isSocial Media?

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It’s about a new easy way for everyone to express and create

BlogsWikis

Websites

Social Networks

Forums

Groups

Communities

VideosSlideshows

Art

Docs

Microblogs

Discussions

Reviews

Apps

Presentations

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and to publishyour creationsinstantly tothe world

You can publish your ideas to the world

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having conversations and sharing information freely

Your Website orCompany

web 1.0 web 2.0

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The new media is social media: usergenerated content designed to share

Button served 20 B times / month

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0%

22.5%

45%

67.5%

90%

and it is supporting a new kind of trust

*age 25-34

Corporate or Product

Advertising

Trust Peers Word of Mouth

83%

22%

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requiring a new way to sell via main -stream and niche online channels Case Study: Joffrey’s Coffey outreach to 1500+ bloggers

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Shifting from 1-way blasts in traditional channels

TV

Magazines

Newspapers

Radio

Direct Mail

Seminars

Newsletters Billboards

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to joining 2-way conversations in new channels can be heady stuff for businesses to grasp

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But today, you have to be seen as human to be real and trusted

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Trust is the most valuable thing in business ...and the hardest to win

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Executives may be hesitant towards Social Media because:

1. They Want Control

2. Lack of Understanding

3. They Fear It Will Be Just a Fad

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The new web is a web of connected people, not just pages

You

FamilyFriends

Customers

Employees

Management

Co-Workers

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My Blogs

My Wikis

My Websites

My Social Networks

My Discussions

My Groups

My Communities

My Videos

My Slideshows

My Presentations

My Reviews

My Docs

My Microblogs

My Comments

My Ratings

My Tags

My Books

YOU My Profiles

My Bookmarks

My Apps

Family

Employees

Customers

Co-Workers

Management

Friend

expanding your sphere of Influence.

My Photos

My Art

My Ratings

My Events

My Music

My Articles

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This is whyyou were recently Time’sPerson of theYear

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800+ M People are on Facebook, making it the 3rd largest country

Country Population

China ~ 1.3 B

India ~ 1.2 B

Facebook ~ 800 M

US ~ 300 M

Indonesia ~ 240 M

Brazil ~190 M

Pakistan ~ 165 M

Bangledash ~ 162 M

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with a new open and transparent participation culture(i.e. 150,000+ active contributors on Wikipedia)

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New tools simply help efficiently initiate, expand, develop and manage relationships

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But how do you keep up with all

of this?

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Foundations from aDigital Anthropologist

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Focus social efforts to a central hub

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Text

Average Age: 41

Those with $200K-$350K personal incomeswere 7x more likely to have > 150 connectionsSlideshare Source

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LinkedIn

Facebook

Twitter

Plaxo

XING

Ning

Blogs

Yahoo Groups

Internal Network

0 25 50 75 100

3

4

5

5

7

13

41

51

92

The most popular Social Media sites among executives

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YOUR.COM

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Build For Engagement

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Have a pic, links & a detailed bio

Tweet about more than just your business!Share your personality

Connect about your interests, hobbies, work

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The @ symbol

The Hashtag #

Short Links

The RT

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Your .COM needs to be:Engaging

Clean NavigationClean Design

Clear Calls to ActionSupport Content Types

1.

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Your company needs a Facebook presence especially if you’re Consumer-based

2.

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It’s time to consider yourinterest in Pinterest

3.

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Content varies by channel. Make your content appropriate to the channel

4.

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Twitter is MicrobloggingYes, you need to Tweet.

5.

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GAPGenuineAccuratePositive

6.

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Mike WhitmorePresident & Co-Founder

@[email protected]

Monday, March 5, 12