mike's keynote for social media day pdf
Post on 19-Oct-2014
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Social Media Foundations
freshconsulting
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freshconsulting
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What isSocial Media?
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It’s about a new easy way for everyone to express and create
BlogsWikis
Websites
Social Networks
Forums
Groups
Communities
VideosSlideshows
Art
Docs
Microblogs
Discussions
Reviews
Apps
Presentations
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and to publishyour creationsinstantly tothe world
You can publish your ideas to the world
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having conversations and sharing information freely
Your Website orCompany
web 1.0 web 2.0
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The new media is social media: usergenerated content designed to share
Button served 20 B times / month
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0%
22.5%
45%
67.5%
90%
and it is supporting a new kind of trust
*age 25-34
Corporate or Product
Advertising
Trust Peers Word of Mouth
83%
22%
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requiring a new way to sell via main -stream and niche online channels Case Study: Joffrey’s Coffey outreach to 1500+ bloggers
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Shifting from 1-way blasts in traditional channels
TV
Magazines
Newspapers
Radio
Direct Mail
Seminars
Newsletters Billboards
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to joining 2-way conversations in new channels can be heady stuff for businesses to grasp
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But today, you have to be seen as human to be real and trusted
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Trust is the most valuable thing in business ...and the hardest to win
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Executives may be hesitant towards Social Media because:
1. They Want Control
2. Lack of Understanding
3. They Fear It Will Be Just a Fad
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The new web is a web of connected people, not just pages
You
FamilyFriends
Customers
Employees
Management
Co-Workers
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My Blogs
My Wikis
My Websites
My Social Networks
My Discussions
My Groups
My Communities
My Videos
My Slideshows
My Presentations
My Reviews
My Docs
My Microblogs
My Comments
My Ratings
My Tags
My Books
YOU My Profiles
My Bookmarks
My Apps
Family
Employees
Customers
Co-Workers
Management
Friend
expanding your sphere of Influence.
My Photos
My Art
My Ratings
My Events
My Music
My Articles
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This is whyyou were recently Time’sPerson of theYear
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800+ M People are on Facebook, making it the 3rd largest country
Country Population
China ~ 1.3 B
India ~ 1.2 B
Facebook ~ 800 M
US ~ 300 M
Indonesia ~ 240 M
Brazil ~190 M
Pakistan ~ 165 M
Bangledash ~ 162 M
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with a new open and transparent participation culture(i.e. 150,000+ active contributors on Wikipedia)
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New tools simply help efficiently initiate, expand, develop and manage relationships
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But how do you keep up with all
of this?
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Foundations from aDigital Anthropologist
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Focus social efforts to a central hub
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Text
Average Age: 41
Those with $200K-$350K personal incomeswere 7x more likely to have > 150 connectionsSlideshare Source
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Plaxo
Ning
Blogs
Yahoo Groups
Internal Network
0 25 50 75 100
3
4
5
5
7
13
41
51
92
The most popular Social Media sites among executives
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YOUR.COM
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Build For Engagement
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Have a pic, links & a detailed bio
Tweet about more than just your business!Share your personality
Connect about your interests, hobbies, work
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The @ symbol
The Hashtag #
Short Links
The RT
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Your .COM needs to be:Engaging
Clean NavigationClean Design
Clear Calls to ActionSupport Content Types
1.
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Your company needs a Facebook presence especially if you’re Consumer-based
2.
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It’s time to consider yourinterest in Pinterest
3.
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Content varies by channel. Make your content appropriate to the channel
4.
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Twitter is MicrobloggingYes, you need to Tweet.
5.
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GAPGenuineAccuratePositive
6.
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Mike WhitmorePresident & Co-Founder
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