Driving Super Brands on

Romit Choudhury

Do you still ask for a

‘Kleenex’?

We compare…

$48 vs $20 threshold for every 3 product comparison between ‘00 and ‘14

What customers want?

Product Quality

1

Sample this:

better nightsbrighter days

Optimal Flexibility in Decision Making

2

a. Flexibility of Customizing - Variants

b. Flexibility of Price

c. Flexibility of Delivery

Support atTrigger Points

3

FMOT + SMOT = Great Brand

Product Purchase & Usage Journey

First Moment of Truth

Second Moment of Truth

Sample Trigger Point Support

Channel: Semantic Search based SEM

Display: 360 Product Images

Relationship: Automated CRM

Feedback: 1:1 and Community

FMOT SMOT

Key LearningsDon’t assume or aim loyalty – impossible to achieve in today’s world!Build Branding around Customer Behaviour & Wants.

What Customers Want - Brands with Superior Product Quality - Flexibility of Customization, Price & Delivery - Support at the Right Trigger Points

Hence as a Business Owner - Deliver a great Product! - Give the 3 Flexibilities in order of priority for your customer - Support well on the Trigger Points through FMOT and SMOT solutions

Orders

Taxes

Payment Fees

OR

Invoices

Taxes

Payment Fees

Presented by

Integrate

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