webinar: how to increase conversion and boost sales on your shopify store this holiday season
DESCRIPTION
Dust off those jingle bells! The holiday season is just around the corner and it is time to set your store up for Q4! Nosto, ROBIN and WeMakeWebsites hosted a holiday webinar for Shopify retailers exclusively October 9th, 2014. Through the webinar slides, our ecommerce experts share proven tips on how to boost the sales of your Shopify powered online store this holiday season with quick wins that you will have the time and marketing budget for to make this the best holiday season of your online store so far.TRANSCRIPT
H OW TO I N C R E AS E CO N V E R S I O N A N D B O O ST SA L E S O N YO U R S H O P I F Y STO R E T H I S H O L I DAY S E AS O N
W E B I N A R O C T O B E R 9 T H
3.00 – 3.05 PM SHOPIFY INTRODUCTION BY SHOPIFY’S ECOMMERCE GURU, KELLAN HANNAH !3.05– 3.20 PM NOSTO – HOW TO INCREASE CONVERSION AND BOOST REVENUES WITH PERSONALISED RECOMMENDATIONS SPEAKER: ISAAC MOSHE, MARKETING DIRECTOR FOR NOSTO !3.20 – 3.35 PM ROBIN – HOW YOUR CUSTOMER SERVICE IMPACTS CONVERSIONS ACROSS YOUR ENTIRE WEB STORE SPEAKER: MICHIEL GAASTERLAND,MARKETING DIRECTOR FOR ROBIN !3.35 – 3.50 PM WEMAKEWEBSITES – THE COMMON REASONS PEOPLE DON’T BUY FROM YOUR STORE – AND HOW TO FIX THEM SPEAKER: ALEX O’BYRNE, THE DIRECTOR AND CO-FOUNDER OF WEMAKEWEBSITES !3.50 PM - Q&A !!!
AGENDA
Isaac Moshe, UK Managing Director !
Screen Pages Client Event Thursday, 25th September 2014
How to increase conversion and boost revenues on your Shopify store
with personalized recommendations
Isaac Moshe, Marketing Director, Nosto Solutions
+
Webinar: Thursday 9th October 2014
Nosto enables online retailers to deliver customers a personalised shopping experience… !
About Us
Nosto enables online retailers to deliver customers a personalised shopping experience… !
…increasing conversion, AOV and customer retention.
About Us
+1.8 billion personalized recommendations generated
AN INTERNATIONAL LEADER1700+ etailers in over 50 countries
Personalizing the customer journey
Cart Page
Home Page
Category Page
Product Page
Search Page
Pinky Board 404
Error Page E-mail
SurfboardsCart Page
Search Page
Home Page
YES? NO?3 seconds
Average time before an internet user decides if he stays or leaves a website
Customer Acquisition
90%
100%60%30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
2.8% Make a purchase
100%60%30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
1% On mobile
Make a purchase2.8%
Time spent on the site increased
by 66%
Time spent on the site increased
by 66% !
Number of products viewed increased
by 126%
Conversion Rate increased by 77%!
research website awareness
product search
product awareness
decision payment reception
Pinky Board
satisfaction
are buying from the 1st contact
<15%Buying cycles are getting longer
Average CTR 7.4%
Category Page
Surfboards
Product Page
Pinky Board
13% Greater
Conversion
Cart Page
Cart Page
Personalizing the customer journey
Pinky Board 404
SurfboardsCart Page
Search Page
Cart Page
Home Page
Category Page
Product Page
Search Page
Error Page E-mail
www.nosto.com/shopify
The common reason people don’t buy from you…
…and how to fix them
Alex O’Byrne @alwaysmaking
#1 UK Shopify experts
We make e-commerce better
WorldPay Global Online Shopper Report
Why do people not buy?
14. Payment was declined
Add your phone number
13. Price presented in foreign currency
Add multi-currency selector
Warn of final payment currency
12. Website time out
Improve loading speeds • Reduce image sizes before uploading
• Product photo around 40kb
• Homepage banner around 100kb
• Save for web as JPEG
11. Delivery options unsuitable
Offer more shipping options
10. Concerns about payment security
Add trust logos
Add social proof
More social proof
9. Excessive payment security checks
Customise the checkout
8. Process was taking too long
Make use of best practice
7. Website crashed
6. Website navigation is too complicated
Simplify category navigation
Move information to footer
Add auto-suggest
Does your website work on mobile?
5. Decided against buying
Cart recovery emails
Ask for an email
4. Overall price too expensive
Send offers
3. Found a better price elsewhere
Differentiate yourself
2. 'I was just browsing'
Is it obvious what you sell?
Let customers filter your products
Recommend products
What is the #1 reason people choose not to buy?
1. Unexpected costs
Show any costs up front
Ask people why they didn’t buy
You can view prospects in Shopify
First impressions – test them
fivesecondtest.com and usertesting.com
wemakewebsites.com/reasons
Email me if you want help�
@alwaysmaking
wemakewebsites.com/reasons
wemakewebsites.com/tryshopify
