webinar: grantseeking trends: who gets funding and what that means for your nonprofit- 2016-01-21
TRANSCRIPT
Grantseeking Trends: Who Gets Funding and What That Means for Your Nonprofit
With Ellen Mowrer, GrantStationJanuary 21, 2016
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Presenters
Assisting with chat: Ale Bezdikian, TechSoup
Ellen MowrerVice President, GrantStation
Susan Hope BardOnline Training Producer
TechSoup
. © TechSoup Global | All rights reserved5
Objectives
• Review and identify recent trends in grantseeking.
• Learn how to apply trends to grow your organization
• Apply benchmarks to compare your grantseeking prospects with other organizations
• Demonstrate the benefits of GrantStation
6
About TechSoup
. © TechSoup Global | All rights reserved7
Where Are You?
We Are Here
7
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The Need Is Global – And So Are We
TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to
the resources they need to design and implement solutions for a more equitable planet.
Countries Served TechSoup Partner Location NetSquared Local Group
. © TechSoup Global | All rights reserved9
www.TechSoup.Global
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Our Impact
Together, we build a stronger, more resilient civil society.
$5.2Bin technology products and grants employed
by NGOs for the greater good
35languages used to provide education
and support
100+corporate and
foundation partners connected with the
causes and communities they
care about
6.2Mannual visits to our websites
600,000newsletter subscribers
empowered with actionable knowledge
79%of NGOs have improved organizational efficiency with TechSoup Global's
resource offering*
*Source: survey conducted among TechSoup members in 2013
The State of Grantseeking™
Fall 2015 Results
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The State of Grantseeking™ Report
12
Presents
Our Thanks to
13
For their support, advocacy, and partnership.
The State of Grantseeking™ Survey and Report UnderwritersWe extend our appreciation to the underwriters for their invaluable support.
14
The State of Grantseeking™ Survey and Report AdvocatesWe extend our appreciation to the following organizations and businesses for their generous support in promoting the survey.
15
The State of Grantseeking™ Survey and Report AdvocatesWe extend our appreciation to the following organizations and businesses for their generous support in promoting the survey.
16
The Fall 2015 State of Grantseeking Report
• The Fall 2015 State of Grantseeking™ Report was made possible by the participation of the 2,447 respondents and over 40 partner advocates.
• We hope that the information and benchmarks that follow will assist you in your good work, and provide possible answers to these questions:
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Who Will Fund My Organization?
• What is a reasonable level of funding to expect for my organization?
• Does my budget, location, or mission focus affect my organization’s ability to be awarded grants?
• What are the recent trends in grantseeking, and how can I use knowledge of those trends to my organization’s advantage?
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19
Today’s Learning Objectives
Identify Current Trends
Find the Data to Support
YOUR Mission
20
No Worries – No Notes
21
Knowledge-Base Grantseeking
A DefinitionTo distinguish writing a grant proposal which is based only on the topic or issue at hand, and writing a grant proposal that is based on knowing and understanding the leading edge trends in the world of philanthropy.
Agenda
22
Demographics
23
Demographics
24Nonprofit organization Educational institution Government or Tribal agency/department
For-profit business or independent consultant
Other0%
10%
20%
30%
40%
50%
60%
70%
80%
90% 84%
8% 5%1% 2%
Organization Type
Demographics
25
Employee ED, C-level, Director,
Founder, or Manager
Volunteer Board Member
Consultant or Non-affiliated Grantwriter
Employee of a Government
Entity
0%
10%
20%
30%
40%
50%
60%
28%
53%
3% 5% 7% 4%
Respondent Affiliation
Demographics
26
Less than 1 year
1 to 5 5 to 10 10 to 25 25 to 50 50 to 100 Over 100 years
0%
5%
10%
15%
20%
25%
30%
35%
1%
8% 9%
27%
32%
14%
8%
Organization Age
27
Poll: What is your mission focus?
Demographics
28
Animal Related
Art, Culture, and Humani...
Comm
unity Improvem
ent
Education
Education Institutions
Environment
Food, Agriculture, Nutri...
Healthcare
Housing and Shelter
Human Services
Public and Society Benefit
Youth Development
Other
0%
5%
10%
15%
20%
25%
30%
4%
10%
5%8% 7%
4% 3%
8%5%
24%
3%7%
12%
Mission Focus
Demographics
29Alaska
Hawaii
Under 10
10 - 24
25 - 49
50 - 74
75-99
100 and over
Demographics
30Rural Suburban Urban Combination
0%5%
10%15%20%25%30%35%40%45%50%
10%
18%
29%
43%
Service Area
Demographics
31
National
Multi-State
One State
Multi-County
One County
Multi-City/Tow
n
One City/Tow
n
Other M
unicipal entity
International
0.0%5.0%
10.0%15.0%20.0%25.0%30.0%
10.0% 10.0% 12.0%
27.0%
16.0%
9.0%6.0% 6.0% 4.0%
Geographic Reach
Demographics
32
Less than 10%
11% - 25% 26% - 50% 51% - 75% 76% - 100% N/A0%5%
10%15%20%25%30%35%40%
9%
15% 15% 16%
34%
11%
Poverty Level50%
Demographics
33
< $100,000 $100,000 - $499,999
$500,000 - $999,999
$1 Million - $4,999,999
> $5 Million0%
5%
10%
15%
20%
25%
30%
16%
27%
12%
23% 22%
Budget Size
Demographics
34
All vol-unteers
Less than one full-
time equiva-
lent
1 - 5 6-10 11-25 26 - 75 76 - 125 126 - 200 Over 2000%5%
10%15%20%25%30%35%
8% 7%
29%
11%15%
10%5% 4%
11%
Staff Size
Demographics
35
Doesn’t apply Volunteers Contract with a grant writer
Staff Board member(s)
0%10%20%30%40%50%60%70%80%
5% 6% 8%
73%
8%
Primary Grantseeker
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Benchmarks
Benchmarks
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Benchmarks
eNonprofit Benchmarks StudyFind out what’s going on with nonprofit email, fundraising, social media and mobile—and how your program measures up.
Fall 2015 State of Grantseeking ReportFind out what’s going on with nonprofit
grantseeking, cost management, challenges, and more—and how your
program compares.
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Poll: What percentage of your budget is funded by grants?
Under 10% 11 - 25% 26 - 50% 51 - 75% Over 75%0%5%
10%15%20%25%30%35%40%
Fall 2015 Fall 2014
Budget/Contribution
Grants are trending upward as a percentage of the annual budget.
39
44% vs. 39%
Funding & Sources
40
Equipment
Events/Sponsorships
Infrastructure
Mixed/Multiple Types
Building Funds
Capacity Building
Other Types
General Support
Project/Program Support
0% 5% 10%15%20%25%30%35%40%45%50%
2%
2%
2%
3%
4%
5%
18%
20%
44%
Largest Award Support Type
Fall 2015
Grantseeking Activity
41
Grantseeking Activity
42
% of Online Applications Awarded at Least One Grant
No Online Applications 30%Under 10% Online Applications 83%11% to 25% Online Applications 93%26% to 50% Online Applications 96%51% to 75% Online Applications 97%Over 75% Online Applications 96%Only Online Applications 81%
Largest Total Funding Source
Private foundations continue to increase as the most frequent source of TOTAL awards.
43
Other Grant Sources
Local Government
State Government
Federal Government
Corporate Grants
Community Foundations
Private Foundations
0% 5% 10%15%20%25%30%35%40%
36%Largest Source of Total Funding
Fall 2015 Spring 2015 Fall 2014
Largest Award
44Federal Government State Government Local Government
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000$308,000
$106,000
$47,500
Government Largest Award Median
Fall 2015 Spring 2015 Fall 2014
Largest Award
45
Private Foun-dation
Community Foundation
Corporate Foundation
Other Sources$0
$5,000$10,000$15,000$20,000$25,000$30,000$35,000$40,000$45,000
$35,000
$14,250
$25,000
$40,625
Non-Government Largest Award Median
Fall 2015 Spring 2015 Fall 2014
Largest Award Trends
The median largest award was the highest reported since the Spring 2013 Report.
Fall 2015
Spring 2015
Fall 2014
Spring 2014
Fall 2013
Spring 2013
Fall 2012
Spring 2012
Fall 2011
Spring 2011
$35,000
$40,000
$45,000
$50,000
$55,000$50,000
$43,800 $45,000
$47,000
$46,000
$50,000
$45,000
$39,000
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Largest Award Trends Fall 2015 vs. Fall 2014Median Largest Award Trend Fall 2015 Spring 2015 Fall 2014 Spring 2014
Private Foundations p $35,000 $25,000 $28,500 $30,000
Community Foundations q $14,250 $10,000 $15,000 $15,000
Corporate Foundations p $25,000 $20,000 $12,000 $21,250
"Other" Sources p $40,625 $24,000 $30,250 $30,000
Federal Government q $308,000 $283,272 $319,000 $294,500
State Government q $106,000 $122,870 $147,000 $82,500
Local Government p $47,500 $38,750 $40,000 $50,000
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Your 2016 Budget
48
2016 Grant Budget
Plan for a 2% to 4% Increase
49
Poll: What is the greatest challenge to successful grantseeking?
Challenges & Costs70 pages of pain:
• 19% - Lack of time and/or staff;
• 16% - Increased competition for awards;
• 13% - Funder practices and requirements;
• 12% Researching and finding grants for specific missions.
The top 4 challenges to grantseeking.
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Challenges & Costs
Indirect/Administrative costs as a percentage of budget are kept quite low.
Unsure
0-10%
11-20%
21-30%
Over 30%
0% 10% 20% 30% 40%
Fall 2015
Fall 2014
51
68%
Benchmark Data Details
52
Benchmark Data Details
Matter– WHY?
53
Community Improvement
$75,000Animal Related
$10,000
Data by Annual Budget Size
54
Fall 2015 Spring 2015 Fall 2014 Fall 2015 Spring 2015 Fall 2014Lowest $ $100 $10 $35 Lowest $ $30 $58 $169Highest $ $2 Million $2 Million $1.5 Million Highest $ $1.5 Million $2.15 Million $850,000Median $ $6,000 $5,000 $5,000 Median $ $25,000 $25,000 $25,000Average $ $29,441 $17,196 $36,098 Average $ $64,682 $70,748 $64,529
Fall 2015 Spring 2015 Fall 2014 Fall 2015 Spring 2015 Fall 2014Lowest $ $12 $150 $1,500 Lowest $ $10,000 $75 $7,785Highest $ $18 Million $40 Million $21 Million Highest $ $250 Million $25 Million $80 MillionMedian $ $150,000 $116,000 $125,000 Median $ $532,000 $400,000 $350,000Average $ $530,520 $488,031 $577,580 Average $ $4,954,330 $1,437,101 $1,717,310
Largest Award Size
Large Largest Award Size
Extra-Large
Largest Award Size
Small Largest Award Size
Medium
Largest Award Source
Median Largest Award
Small Budget
Medium Budget
Large Budget
Extra-Large Budget
Private Foundations $35,000 32% 46% 39% 20%Community Foundations $14,250 16% 10% 5% 3%Corporate Grants $25,000 10% 11% 7% 5%Federal Government $308,000 7% 10% 23% 52%State Government $106,000 10% 11% 15% 14%Local Government $47,500 8% 8% 6% 3%Other Grant Sources $40,625 18% 4% 5% 3%
Under $100,000 $100,000 - $$999,999
$1 Million - $24,999,999 $25 Million+
Data by Service Area Population
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Largest Award Source
Median Largest Award Rural Suburban Urban Combination
Private Foundations $35,000 33% 35% 44% 40%Community Foundations $14,250 9% 13% 7% 6%Corporate Grants $25,000 9% 8% 8% 10%Federal Government $308,000 27% 13% 15% 20%State Government $106,000 16% 19% 10% 11%Local Government $47,500 2% 7% 9% 6%Other Grant Sources $40,625 5% 5% 5% 7%
Fall 2015 Spring 2015 Fall 2014 Fall 2015 Spring 2015 Fall 2014Lowest $ $150 $500 $500 Lowest $ $12 $500 $10Highest $ $3 Million $8 Million $2 Million Highest $ $3 Million $4.25 Million $5 MillionMedian $ $25,500 $35,000 $35,000 Median $ $25,000 $23,900 $25,000Average $ $155,438 $217,191 $172,268 Average $ $159,189 $146,238 $173,775
Fall 2015 Spring 2015 Fall 2014 Fall 2015 Spring 2015 Fall 2014Lowest $ $30 $60 $75 Lowest $ $500 $250 $58Highest $ $250 Million $18 Million $19 Million Highest $ $92 Million $20 Million $40 MillionMedian $ $70,000 $50,000 $58,000 Median $ $65,000 $49,250 $50,000Average $ $1,135,073 $370,680 $435,775 Average $ $657,408 $361,740 $524,390
Largest Award Size
Suburban
Largest Award Size
Urban Largest Award Size
Combination
Largest Award Size
Rural
Data by Mission Focus
56
Largest Award Source
Median Largest Award
Animal Related
Arts, Culture Humanities
Community Improvement Education Educational
Institutions Environment
Private Foundations $35,000 65% 46% 30% 45% 19% 51%Community Foundations $14,250 7% 10% 11% 12% 5% 6%Corporate Grants $25,000 19% 7% 9% 8% 5% 10%Federal Government $308,000 2% 4% 30% 10% 54% 16%State Government $106,000 0% 15% 10% 16% 16% 10%Local Government $47,500 2% 15% 9% 3% 1% 7%Other Grant Sources $40,625 6% 3% 3% 7% 1% 0%
Largest Award Source
Food, Agriculture,
NutritionHealthcare Housing
ShelterHuman
ServicesPublic and
Society Benefit
Youth Development
Other Missions
Private Foundations 51% 36% 42% 34% 19% 46% 40%Community Foundations 4% 10% 5% 8% 3% 5% 9%Corporate Grants 13% 8% 7% 7% 5% 13% 12%Federal Government 16% 20% 20% 20% 43% 9% 14%State Government 11% 15% 16% 15% 16% 13% 10%Local Government 2% 6% 7% 8% 0% 5% 7%Other Grant Sources 2% 5% 5% 8% 14% 10% 9%
Data by Mission Focus
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Largest Award
All Respondents
Animal Related
Arts, Culture Humanities
Community Improvement Education Educational
Institutions Environment
Lowest $ $12 $900 $450 $500 $250 $400 $500Highest $ $250 Million $1.1 Million $5 Million $4 Million $6.2 Million $50 Million $1.5 MillionMedian $ $50,000 $10,000 $29,000 $75,000 $15,000 $309,213 $55,000Average $ $656,412 $58,284 $128,645 $232,003 $202,375 $1,733,295 $130,626
Largest Award
Food, Agriculture,
NutritionHealthcare Housing
ShelterHuman
ServicesPublic and
Society Benefit
Youth Development
Other Missions
Lowest $ $500 $100 $30 $12 $6,000 $1,000 $100Highest $ $5.2 Million $92 Million $1.6 Million $17 Million $4.5 Million $5 Million $250 MillionMedian $ $27,500 $50,000 $57,129 $66,000 $212,500 $50,000 $50,000Average $ $337,399 $1,700,146 $173,581 $356,558 $516,223 $215,387 $1,924,795
What Data Do I Use?• How does your organization self-identify?
58
What Data Do I Use?
59
Go with your gut – chose your identifying characteristic
Or
Average your organization’s characteristics:(Small + Suburban + Housing & Shelter)/3
The
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PathFinder is designed to help individuals improve their grantmanship skills.
Carefully researched and vetted by GrantStation staff, you will find suggested resources on grant research, grant writing, grant management and strategic planning.
This tool is built to serve the novice, those with some experience, and the professional.
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62
Monday, June 13, 2016 at the Kimmel Center, New York University, New York City
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Things you can do next1. Download and review the latest State of Grantseeking reports and establish
benchmarks for your organization.
2. Test drive the PathFinder and uncover new tools and resources you can use.
3. Watch for the launch of TrendTracks, bookmark the page, and stay on top of
the latest trends.
4. Save the date! June 13, 2016 in NYC for the GrantStation Forum on
Philanthropy.
5. Get a GrantStation membership from TechSoup next week for only
$99 and practice using the GrantStation website so your research
process becomes seamless.
Thank You for joining us today!
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