webinar - elearning: where do serious games make most sense?
TRANSCRIPT
Speakers
Director of Test,Skype Division @ Microsoft
Sr. Business Development Manager,Harbinger Knowledge Products
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What is Raptivity?
Game based learning
“You can learn more about a man
in an hour of play than in an
year of conversation”- Plato
Raptivity games Contains 40+ games based interaction
models across 4 packs that lets you keep your learners engaged from start to finish
Rooted in activity based learning metaphors, allowing eLearning developers to accomplish learning outcomes in innovative ways.
Strategy Games
Television Game Shows
Fun Learning Games
Mini GamesCrosswords
Letter Games
Audio Visual Crossword Million Dollar Quiz
Selection Strategy Connect the Words
Spin the Wheel
Poll
• Have you played any game last week? (any kind)• Have you played games in an educational setting?• Have you played games at your work place?
Poll
• How many serious games have you played so far? – i.e. games for change, health, etc.
Please enter your answers in the Chat window
Director of Test,Skype Division @ Microsoft
Looking back to go forward
play
fun
Games have history
+ hunting and fishing + festivals
+ athletic competition
children learn through play
Ancient civilization
Horace Mann
Influence on education
Industrial revolution
Influence on work
GI Bill and Great Society
Knowledge worker
Creative classTHE RISE OF THE…
Our world is changing
new workforce, multi-gen, multi-cultural
MOOCs and new learning capacity
mobility
organizational trust
games and play
How to build a culture of
creativity and innovation
1963 – March on Washington
IMAGINE
7 billion humans1804 – 1 billion1927 – 2 billion1960 – 3 billion
2023 – 8 billion2041 – 9 billion
2081 – 10 billion
In a global village of 100 61 would be Asian (20 Chinese, 17 Indian),
11 would be from Europe… and 70 would be gamers…
Global Shift: Diverse and Distributed Workforces
By 2022, everyone
under 25 is a Digital Native
More young children know how to play a computer game (58%) …than swim (20%) or ride a bike
(52%)
91% of kids age 2-17 are
gamers
69% of kids age 2-5 can
use a mouse, but only 11%
can tie their shoelaces
64% of parents believe
games are a positive
part of their kid’s lives
47% work beyond regular
business hours
32% do personal
activities at work
Global Shift: Blurred Work and Life
68.7 million US social gamers
in 2011
~9.6 TRILLION SMS sent in 2012
18 - 24 year olds send and receive 110 texts a day on average
76 billion mobile app downloads
21st century learners want …
• Freedom• Customization• Scrutiny• Integrity
• Collaboration• Entertainment• Speed• Innovation
Productivity game examples
ISHI
Raptivity example
View Sample: http://www.raptivity.com/sample-courses/nanotechnology/Content/8.htm
Lync test games
• Build a Story• Landmarks• Road Signs• Mobile Fest
Why games
Games establish structure
Games facilitate interactions
Games transcend global culture
Games establish the social norm
Games support risk and vulnerabilities
Raptivity example
View Sample: http://www.raptivity.com/sample-courses/Catch%20them%20fast.swf
Games offer recognition
Games enable reciprocity
Where games work bestSkills-
Behaviors Matrix
Core Work Skills
Unique Work Skills
Expanding Work Skills
In-Role Behaviors
Organizational Citizenship
Behaviors
Respect Social Norms
People want what gamers have• fairness• transparency• feedback• trust• communication• engagement• productivity• education
Getting startedSome things we’ve learned from games @ work
What How There will be skeptics Not everyone plays games,
how do I motivate everyone to play?
There will be more skeptics How can I prove my success?
How do I know the game approach worked?
How do I find cheaters, broken rules and unfair challenges?
How do I fix a broken rule?
Data data data Use game mechanics to target,
player vs player, self, envigonment
Rigorous A/B testing Begin with an end in mind, start
with a clear objective and measure everything
Make sure every game has a human “game master”
Keep game duration short
Measurement
• be clear about an objective
• know that you have data to support or refute your hypothesis
• it is impossible to collect too much data
• there will be more skeptics
• objective is better than subjective, subjective is better than none
• game mechanics motivate – it’s up to you to know how much is too much and when games become disruptive vs. productive
Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted. - Einstein
Other game examples
Language quality gam
e
Results
Significant Quality Improvements for Windows 7Positive Impact on Ship Schedule
Team Morale and Subsidiary Engagement
Total Screens Reviewed: Over 500,000Total Number of Reviewers: Over 4,500
Screens per Reviewer: Average 119
Significant Quality Improvements for productPositive Impact on Ship Schedule
Team Morale and Dogfood User Engagement
Players Over 1,000Feedback increase > 16x
Feedback received: 10,000+
Players vs. non-players 67% of players participate vs. 3% of non
Results
Security games“Why a game? Entertainment
provides an engaging medium with which to raise
awareness of the diversity of technologies impacted by security breaches and the creativity of techniques employed by attackers.”
(Introduction to Hackers, Inc.)
42Projects
• Collaborative Play• Trust• Management
Innovationwww.42projects.org
Sr. Business Development Manager,Harbinger Knowledge Products
Key takeaways• Importance of immediate feedback• Survivor games help in learning via your actions/taking risks• Use of games for rewards and recognition • Games influencing the desire to do better (either for yourself or
others) • Serious game can help in setting clear objectives in order to motivate• Driving change through games and collaborations / recognition for
the group / healthy competition
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