webinar 3 selecting_mobile_app_dev_tools_31jan2013_final

William Clark

Global Vice President, Mobile Strategy, SAP

Mobile to Multichannel: How to Pick the Right

Tools for Mobile Application Development

© 2013 SAP AG. All rights reserved. 2

Mobile Thought Leadership Webcast Series

Learn about mobile trends and

technologies that are disrupting multiple

industries. Bill Clark will share his point-

of-view on how enterprise can adopt

innovative mobile solutions and create

new business value.

http://spr.ly/MobileWebcastSeries

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About the Presenter…

27 years industry experience including R&D at

Ericsson, Texas Instruments, and mobile startups

Most recently, Research Vice President Gartner

focused on mobile strategy, mobile app

development, and context aware computing

Quoted, interviewed in numerous publications

worldwide, including Wall St. Journal, China

Morning News, CNBC

Awarded patents in wireless software and

industrial automation

William Clark SAP Global Vice President Mobile Strategy

Contact: [email protected], @mobilebillclark, Blog: Übermobile

mailto:[email protected]

http://www.twitter.com/mobilebillclark

http://www.zdnet.com/blog/sap


The seven year mobile cycle: are you ready for the next era?

Voice

1989 Text

1996 Email & Process Apps

2003

Consumer Grade Apps & Content

2010

2017

Multichannel User Experience


Mobile ecosystems:

Even when #3 emerges, more fragmentation


Considerations before starting mobile application

development

Mobile Application Development

Smartphone vs. Tablet

Changing Mobile OS Market share

Browser Fragmentation

Evolving Cloud Ecosystems

Differing Demographics of Mobile Users

Skills


J2EE

Lining up skills:

Starting points for mobile app development

C#, C++

Flash

Client-side

Java

Mobile AD developer communities

PhoneGap/

Sencha Force.com,

Appcelerator

Proprietary Frameworks

- Digital Agencies

Portals:

SAP

NetWeaver,

SharePoint

WebSphere

Objective C

HTML4, HTML5 +

JS+CSS3

Citizen

Developers


What makes mobile app development hard?

One size does not fit all:

• Demand for Native, Hybrid, and Web-

oriented applications will continue to evolve

Complexity at multiple steps in the App

Development lifecycle:

Design (client side configuration, data modeling,

components)

Presentation: client side development &

customization

Client / server integration, cloud integration

Debugging scenarios

Testing – unit, integration, regression, performance

Security – variations between operating systems

App wrapping, MDM integration

Provisioning and app storefronts

Upgrades


Choices for mobile application development

HTML5 –

Modern Web

Portal

Trans-coding

Meta-data Driven


First Step to multichannel app development:

Fitting mobile apps into the “cloud puzzle”


Second step to multichannel app development:

Making right mobile application architecture tradeoffs

User expectations?

Span of devices/app stores?

Right blend of client architectures?

Web vs. Native vs. Hybrid

Right-time delivery?

Addressable audience/cost per user?

Operational flexibility/quality?

Availability of developers?

Mapping of use cases?

Security requirements?

Social Integration?

Reuse between B2C & B2E?

Tablet

Kiosk

PoS

ATM TV

Electronic Signage

PC Automobile

Call Center

Sales Rep

Service Rep

Service Your Products

Cable Box

Laptop

Smartphone


Third step to multichannel app development:

Orchestration


SAP five market offerings –

Unique value proposition for multichannel

Go to

Market

PRODUCT VALUE SOLUTION

Cloud

Database and Technology

Mobile

Analytics

Applications

11 L

ines o

f B

usin

ess 24 Industries

Powered by SAP HANA


Mobile Platform Development Tools / SDK

B2E apps

SAP mobile portfolio – end-to-end solutions strategy A comprehensive enterprise mobile portfolio

SAP/Sybase build Ecosystem

B2C apps

Partner

Banking Retail

Travel &

Hospitality

Media &

Entertainment

Telco

Automotive

SAP messaging infrastructure

SAP Mobile Platform

Industry LoB Analytics Partner Custom

Mobile Enterprise

Application Platform (MEAP)

Mobile Device

Management

Mobile Consumer

Application Platform (MCAP)

Enterprise Content

Portal Platform

Mobile Application

Frameworks

Mobile Analytics

MAF MDD


Bottom line

The fidelity gap between HTML5 and best in class experiences will not be closed in the short to medium term

The imperative to link mobile B2C and mobile B2E application design will reshape how enterprises approach mobile app development through 2017

Developers striving for differentiation will depend on platforms that model use cases so that performance and fidelity meet or exceed user expectations

Closing and Q&A

Participate in today’s TweetChat

#MobileInnovation

SAP Mobile Thought Leadership Webcast Series


February – Enterprise Managed Mobility

March – Mobile and Social Collaboration

April – The Future of Mobile User Experience


Thank you

Contact information:

William Clark, Global Vice President, Mobile Strategy. SAP Labs, LLC.

[email protected]

@mobilebillclark

mailto:[email protected]

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