[webinar] 10 techniques for better understanding your users
TRANSCRIPT
10 techniques for better understanding your users
with Paul Boag
Quick Housekeeping• Control panel on the side of your screen if
you have any comments during the presentation
• Time at the end for Q&A
• Today’s webinar will be recorded for future viewing
• All attendees will receive a copy of the slides/recording
• Continue the discussion using #uzwebinar
Meet the Speaker
Paul BoagUser Experience Consultant
Agenda• Do your user research.
• Working with users on design.
• Gathering user feedback while building.
• Monitoring user behaviour post launch.
• Teaching colleagues about user needs.
User InterviewsUser SurveyingTop Task Analysis
Do your research
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Working with users on design
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In Person Individually.Remote Card Sorting.
In Person Groups.
1. Card Sorting
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2. Empathy Tests
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3. Recall tests
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Gathering user feedback while
building
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4. In Field Testing
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One morning.Three Testers.Same Day Every Month.Whole team to watch.Discuss over lunch.
5. Regular Guerrilla Testing
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6. Remote usability testing
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Monitoring user behaviour post launch
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7. Heat Maps
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9. Multi-Variance Testing
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8. Session Recorders
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Forget the default metrics.Look for something specific you want to know.Look at social metrics too.Examine your internal search results.Keep an eye on dropout points.
10. Analytics
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Highlight Reels.Customer Journey Maps.Empathy Maps.Testimonials and Quotations.Analytics Reports.Open Usability Sessions.User Interaction Policies.
Teaching colleagues about user needs.
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UserZoom at a Glance
• All-in-one solution to rapidly test Usability & Measure UX
• Remote Unmoderated Usability Test (Qualitative or Think-out-loud)
• Usability Benchmarking • Card Sorting• Tree Testing• Screenshot Click Testing• Screenshot Timeout Testing• Online Surveys
• Test any digital UI at anytime during the product life cycle
The All-in-One UX Research Platform for the Data-Driven Enterprise
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