Commerce in ContextBuildaBazaar’s Weekly Bulletin

6th April, 2013

Emerging Trends in E-commerce

Favorable Demographics75% of the online population is of the age group 15-3450% Increase in time spent online

Along with online discounts, the wholesome shopping experience is attracting customers

Trends in Indian E-Commerce (1/3)

Choices/Collection

Comparison

Convenience

Greater Shopping Experience

Recent Updates

Brands have started exploring E-commerce option to enhance their business revenues

Reasons for adopting the E-commerce channel:- Adding a sales channel with a greater reach Cost effective in comparison to adding brick-n-mortar outlets Retaining the customer base and adding new ones In future, comparable sales from retail and e-commerce with greater

synergies

Trends in Indian E-Commerce (2/3)

Leading Categories

Books

Electronics

Lifestyle

o Apparels & Accessories

o Jewelry (Artificial)

Emerging categories Sports Goods Digital Content Services Unique/Different products

Trends in Indian E-Commerce (3/3)

Expected to surpass US in two years to become world’s largest e-commerce market

Estimated to be around USD 200 Billion

Grown at a CAGR of nearly 100% for last 10 years

5-6% of the total retail sales

Ecosystem supporting e-tailing is estimated to be around USD 15 billion

Marketing Services

Payment

Logistic & Warehousing

IT Services

E-commerce in China (1/2)

Key factors for the growth

Largest Online Population Penetration is still lower than US &

Germany

Increasing disposable income

SMEs are driving the growth

Interesting Trends

90% of sales through marketplaces (Alibaba Group)

Low startup costs

C2C transactions amount to 70% of the businesses

Includes Micro businesses and Individuals

Household products and Apparels are leading category

E-commerce in China (2/2)

BuildaBazaar Overview

BuildaBazaar covers all major workflows associated with running a successful e-commerce business (1/2)

Catalog Management

System

Order Fulfillment

Module

Settings (One Time

Configurations)

Content Management

System

Order Management

System

Customer Service

Panel

Promotion Tools &

Features

Customer’s Account

Management

Order Completion

System

Report Generation

System

Search Engine

Optimization

BuildaBazaar covers all major workflows associated with running a successful e-commerce business (2/2)

Updates on Latest Features

Shopping Cart Summary & Overview

Example Stores :

Disclaimer: The feature is non customizable and is provided on an as – is basis.

Feature: A dynamic interactive feature that a) Displays the number of products and the total purchase amount on the Shopping Cart symbol in the headerb) Gives a zoomed-in preview of the shopping cart summary with (1) No. of products ,(2) Product thumbnail, (3) price detail, (4) Continue Shopping button and (5) Proceed to Checkout button; as soon as you move the mouse pointer over the Shopping Cart symbol in the Header.

Benefits: Helps you give your customers aquality engaging experience, keeping themupdated and giving the access to theirshopping cart throughout the store, withouteven needing to click and go to shoppingcart page.

Shipping Pin-code Checker

Example Stores :

Disclaimer: The feature is non customizable and is provided on an as – is basis.

Feature: An interactive feature on productpage that allows your customers to checkfor the availability of COD Delivery ofproducts in their region. The customerenters the Pin code of the respective placeand presses the Submit button. The featureresponds back (after checking with the CODenabled Shipping zones in the storebackend) with the availability or non-availability of the COD shipping for thespecific product in that area.

Benefits: Helps you to notify yourcustomers upfront for the availability ofCOD as a payment option thereby reducinghassles for customers and providing aquality engaging experience with the storefront-end.

You forgot this!!

Feature: This feature sends an automatedemail notification (customizable) to thecustomers who had reached the shoppingcart page but left the items un purchasedin the cart or abandoned the cart. Themail is sent only once after 24 hours postthe cart abandonment. The feature worksfor both registered and guest customers.

Benefits: Helps you to capture lost sales byfollowing up with customers who addedsome products to the shopping cart butdidn’t make a purchase for some reason. Anecessary feature to follow up with yourcustomers and to increase the salesconversion ratio on your store.

Disclaimer: The feature is non customizable and is provided on an as – is basis.

Abandon Cart Reminder

Automated Email Notifications to

Customers from Store

Questions & Answers