AGENDA

US B2B target audience - what the difference?

First: competitive landscape, product analysis&sales

Second: play your game, share tasks

Final: track your results, move forward

NETWORKERS

EXPERTS

READERS

AGGRESSIVE

OPEN-MINDED

US AUDIENCE

FIRST COMPETITIVE LANDSCAPE

PRODUCT ANALYSIS MARKETING SALES

Business: find your current and future position

PoD: whom and why do they target?

Messaging research: all channels + sales process

Ideal: exhibition

COMPETITIVE LANDSCAPE

http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/

PRODUCT ANALYSIS

StrongWeakOpportunitiesTreats analysis

Product roadmap

You VS Benchmark (product features)

Current sales accents - what makes them buy

sales

dev

PO/CEO

product USPs

analyze through market situation

product portfolio

PRODUCT ANALYSIS

Lead gen platforms: proper message, reviews

PR: unite call-to-action news, use platforms

Sales materials: proper accents, everywhere

Site: the speaker of your business

MARKETING SALES

MARKETING SALES

SECOND PLAY YOUR GAME

SHARE TASKS

Define your niche

Find proof of your uniqueness

Announce it. Take top sponsorship pack on top events through 1Q

Become an expert. Speak, write, discuss

Locate the way to be “recognized.” Talk to market’s opinion leaders

Become “official”US company

PLAY YOUR GAME

Find your “each message expert” in your team

Define your speaker

Work with agencies

Do partnership announcement. Use their image

Work with current clients through Sales Team

SHARE TASKS

Final Track your results

Move forward

SM recognition - reposts of your news

Lead generation - your activities are mentioned

Partnership proposal - you’re being asked to partner/speak etc

Comment/interview requests - you’re an expert

TRACK RESULTS

Business analysis - define the future of market and your product in it

Company-hosted events - become the centre of market’s activity

Industry standards initiation - work with industry standards organizations to make market’s ecosystem better

Share your marketing experience, even with your competitors

MOVE FORWARD

BE BRAVE CONQUER THE WORLD

vertamedia.com a.born@vertamedia.com https://twitter.com/abornyakov https://www.facebook.com/bornyakov

Alex Bornyakov CEO VertaMedia