web_analytics_part2--analyzing_and_acting--1-27-2011
DESCRIPTION
Second of two web analytics presentations by Char Booth and Paul Signorelli for ALA TechSource. Presentation delivered as a live webinar on January 27, 2011; part 1 on January 20, 2011. Part two focuses on three case studies and the specifics of Google Analytics. Script included in speaker notes; for more information, please visit http://www.alatechsource.org/blog/2011/01/continuing-the-conversation-library-analytics-session-2.html.TRANSCRIPT
At what point do you become frustrated by analytics?
or…
“logfile analysis”
“page tagging”
Q. “All library computers open to the library home page, which skews data. Will bounce rate help me understand who is staying/going?”
http://tinyurl.com/googleanalytics-ip
A. Yes, with another step or two. Create a new profile for library computers only using IP filtering to track bounces locally, and/or filter local IPs from the main GA tracking profile.
Q. “Char, will that filter work if your college uses dynamic IP addresses?”
A. Not exactly – this is made possible by using JavaScript to set a cookie on your internal computers.
http://tinyurl.com/googleanalytics-dynamicip
Q. “How can we connect metrics for the website and catalog which are actually separate domains, so that we don't lose the trail of users who move from one to another?”
http://tinyurl.com/googleanalytics-crossdomain
A. You can achieve this with tracking code customizations.
Q. “I'm curious about more on tutorial tracking, as well. When tutorials are made with a content authoring software (i.e. Captivate) is it possible to track beyond the first page?”
http://tinyurl.com/googleanalytics-captivate (Distant Librarian & Paul Betty)
A. Yes. You can embed a JavaScript call in a .swf’s .html file.
BOUNCE RATE
REFERRAL
SESSION
UNIQUE VISITOR
PROFILE
VISITOR
GOAL
PAGE DEPTH
CONVERSION
NAVIGATION
REFERRER
FILTER
BOUNCE RATE COMPARISON: Jefferson-Madison Regional Library
BOUNCE RATE COMPARISON: Jefferson-Madison Regional Library
7
86
2
5
1
3
4
2
3
4
5
7
6
7
8
8
http://webanalyticsland.com/web-analytics-books/
http://www.advanced-web-metrics.com/blog/
Char Boothcharbooth@gmail
blog: info-mational - infomational.com@charbooth
Paul Signorelli & AssociatesSan Francisco, CA
paulsignorelli.com
Empty Shelves: From Libraryonthemove’s photostream at http://www.flickr.com/photos/libraryonthemove/431950822/sizes/m/in/photostream/
Library Users on Computers: From Pobrecito33’s photostream at http://www.flickr.com/photos/38117207@N03/4349654044/sizes/m/in/photostream/
Minneapolis Public Library Interior: From Wikimedia Commons at http://commons.wikimedia.org/wiki/File:Minneapolis_Public_Library_interior.jpg
Laptop: From Yum9me’s photostream at http://www.flickr.com/photos/yum9me/3135039820/sizes/m/in/photostream/
Globe: From Cheesy42’s photostream at http://www.flickr.com/photos/cheesy42/4431725778/sizes/o/in/photostream/
Rutgers Law Library - Newark: From Rutgers University Libraries website at http://www.libraries.rutgers.edu/rul/libs/law_newark_lib/law_newark.shtml
Colored Folders: From Asparina’s photostream at http://www.flickr.com/photos/honey_to_the_bee/443363039/sizes/m/in/photostream/
Stack of Reports: From Kevin H.’s photostream at http://www.flickr.com/photos/kevharb/3056726319/sizes/m/in/photostream/
Navigation Tool: From Marfis75’s photostream at http://www.flickr.com/photos/marfis75/5374308475/sizes/m/in/photostream/
Magnifying Glass: From Arnybo’s photostream at http://www.flickr.com/photos/arnybo/2679622216/sizes/m/in/photostream/
Target: From Ntang’s photostream at http://www.flickr.com/photos/ntang/21736757
Rusty Grain Silos: photographed by Char Booth in west Texas.
Images taken from flickr.com unless otherwise noted