Krista NielsenTechnologies Marketing Specialist

How Web 2.0 ToolsCan Simplify Marketing and

Communication in the Workplace

Isn’t Email Good Enough?

• Not shared

• Gets lost in the shuffle

• Limited searching

• Not structured

• Difficult to look at document history

Interactive Communication

Create

Manipulate

Share

Organize

The Tools

Wikis, forums, blogs, shared tools, widgets, mashups, and social networks…

Shared information in the workplace.

Benefits of Web Based Tools

• Cheap if not free

• Portable

• Personalized

• Participatory, not passive

• Organize, archive, hierarchy

• Searchable

Blogs Benefits

• Posts are saved w/ unique URL andarchived automatically

• Can be categorized and searched

• Can have one or more contributors

Our Blog

• Dean’s Corner

• IT announcements

• Updates from marketing and other departments

Image Gallery

• Documenting events for work and fun

• Image inventory of marketing pieces

Items are searchable by tags and organized

Forum

• Start new topics or respond to existing ones

• News or interesting

info

• Ongoing conversations

• Remote meetings

Wiki

• Readable and writeable website

• Potentially all the visitors can create new pages or modify existing ones

• Limits on authorship

Wiki is the Hawaiian word for “quick”!

Wiki

Knowledge base - problem / solution pairs. Project management - all the project documentation

Document storage - rapidly and continually changing documentation kept up-to-date over time.

Staff information

FAQ: Question / Answer pairs

Google Tools

• Text documents, spread sheets, power point presentations

• Shared gadgets, i.e. bookmarks, rss feeds, etc.

• Calendars

• Chat

• Sites

Marketing Management Tool

Micro Blogs

• Twitter and Facebook status

• Communicate through brief updates

Benefits in the Workplace

• Builds morale

• Enhances community

• Simplifies communication

• Searchable, taggable, organized content

More Benefits

• Telecommuting!

• Educate or convince management and others

• Intellectual investment in an idea

• Transparentbusiness practices

But Tools are NOT Enough!

You can build it and they may come...

but will they contribute?

Needs ongoing promotion!

Encouraging and Enabling

Where to Get Tools

Wikis• pbwiki.com • wikispaces.com• mediawiki.org

Forums - PHPBB

Blogs- wordpress.com

Other Apps- sourceforge.com

Krista Nielsenknielsen@mail.sdsu.edu

Thank you so much!