web2 for biz 2011 (day 1of2)
DESCRIPTION
This is part deux of the Web 2.0 for Business (In Malaysia?) presentation series, first released back in February 2008. This document is part of a 2-day workshop material as presented in Kuala Lumpur in July 2011. Some site snapshots are owned by site owners, as clearly shown at respective pages, or mentioned in Reference (final) page. Some original parts are by author (@1oasis.net).TRANSCRIPT
It’s Monday!
It’s here, everywhere… on Firefly aircraft yesterday
+
Google Plus
URL: plus.google.com
Slogan Real-life sharing rethought for the web.
Commercial? Yes
Type of site Social network
Registration Public (Invite-Only, Closed Beta)
Available language(s) Over 40
Launched June 28, 2011; 20 days ago
Current status Online
Why? (Knowledge is power! Team…)
1. Know what of Web 2.0 & its tools
2. How to adopt
3. Learn from others
4. Making strategies
5. Mistakes to avoid
6. Getting handy…
Who ru?
Management professionals:-
1. Business Strategies
2. Corporate Communications
3. Customer Relation (CR/S&S)
4. Marketing & Branding
5. R&D
Why (listen attentively to) you/me?
I’m an entrepreneur, 20+ years…
I’m an tech early adopter. I know the ‘net. Nearly 20 years now!
I’m social too and I’m educated – I have a billionaire schoolmate :D
We’re SIMILAR yet DIFFERENT We SHARE knowledge & experience. (We create ideas & inspiration. We connect and succeed together.)
We’re BUSY! (We opted for a 2-day workshop instead of a full month of lectures and lab classes) :D
When (bubble) 2.0?
Whoami? M. Nasir Sobri has been marketing online since he first gotten on the Internet in 1992 – first via email, bulletin board
system (BBS), gopher and immediately on the Web in 1993 when the first commercial web browsers (NCSA Mosaic, Netscape Navigator and MacWeb) were released. He setup his dotcom venture immediately after college graduation in Ann Arbor, Michigan specializing in CMS development & server maintenance.
After ‘dotcom crash’ in 2001, he returned to Malaysia and continued webhosting & e-marketing business while venturing into broadband services & computer hardware resellership/physical retail. Over the early return years to Malaysia, he participated in local business conferences and expos plus major global events hosted in Malaysia by ICANN, GKP, WITSA, O’ Reilly Media/CMP Media etc. He also traveled to Singapore, Thailand, Indonesia and Japan to learn about business environments elsewhere. In 2007, Nasir moved off his offline retail business, and jumped back to Web (2.0) bandwagon serving as a Country Manager for global Pajamanation project and attempted university-entrepreneur collaboration at UUM Kedah & USM Pulau Pinang campuses.
Today, Nasir continues to run a web solutions business – consulting, development, hosting and marketing services under “1oasis” domain-brand (he priorly used “webpod.com” domain starting 1998, but later sold the brand 10 years later). As a serial (social) entrepreneur, Nasir co-founded a local ICT entrepreneur’s association, a state-wide entrepreneur’s Co-operative (private limited) entity, a rural area social entrepreneurship club, and helped catalyzing Global Entrepreneurship Week (GEW) campaign in Penang. He is now Chairman of KUMUDA Bhd and Honorary Secretary of ICT Penang. He previously served as Vice Chairman for MNCC Penang Regional Centre (2009-2010).
Nasir also teaches at local colleges & rural internet centres (PID, MID etc.) and speaks at government/business seminars and tech meetups as well as moderating several online forums & media pages on Yahoogroups (formerly eGroups), Googlegroups, Friendfeed, Twitter and Facebook: “Balik Pulau” (2000+ fans), “Pulau Pinang” (1000+ members), “Melayu-Trade” (15,000+ members), Mom-Dad Online (MDOL), “BizPenang”, “BizMalaysia”, etc.
What NOW:-
1. What’s APP!
2. Why…. Where?
3. How to IMPACT?
4. Why you, why use, why NOW?
Flashbacks (Nasir’s in 2008…) 1. “Almost 80% of corporations believe Web 2.0 has
the potential to increas revenues” – Economist Intelligence Unit (eiu.com)
2. “CEOs more enthusiastics about Web 2.0 than CFOs, middle managers”
HOW ABOUT NOW?
Top sites for Malaysians 2008 - MY JUL 2011 - MY JUL 2011 (Global)
1. Yahoo! 2. Friendster# 3. Google.com.my 4. YouTube 5. Google 6. Live.com 7. Myspace 8. Blogger 9. Facebook 10. Wikipedia
#Purchased for $26.4M by Berjaya’s MOL on DEC 2009
1. Facebook 2. Google Malaysia* 3. Google 4. Blogger.com 5. YouTube 6. Yahoo! 7. Wikipedia (yay!) 8. Live.com
(Microsoft’s) 9. Twitter – us, jp, in,
eu, br, mx, ru 10. Mudah.my*
1. Google 2. Facebook 3. YouTube 4. Yahoo! 5. Blogger.com 6. Baidu.com* 7. Wikipedia 8. Live.com 9. Twitter - 25-44,
college+, female without children, from work!
10. QQ.com*
Tell-tale among friends…
In JAN 2008, US-based Friendster has 85% users from four Southeast Asian countries with large number of english-speakers/readers: the Philipines, Malaysia, Indonesia & Singapore – compared to just 3.4% from the US. FOUR (4) million Malaysians had respective Friendster profile. Friendster was acquired by Malaysian company MOL Global on Dec 9, 2009.
MAY 2011: Friendster with 8.2-million registered usersand 1M monthly unique visitors repositioned into social gaming site, and discontinued user social network accounts”. It now has only 1.2M users and ranked top-above 1,000 globally. Friendster ranks 471 in INDIA (nearly 20% of its current audience – compared to just 4.3% from Malayia)
Facebook had under 100M users in JAN 2008, but as of JUL 2011 has over 750-million active users including over 10M in Malaysia (2 every 5 adults has a Facebook account – similar ration in the US). FB.com grew at over 100% in 2008, but only 2.5% in JULY 2011.
There’s still time… ;D
Top Made-in-Malaysia
NEW / TRANSFORMED MEDIA
COMMERCE / OTHER
1. Malaysiakini.com 2. Thestar.com.my 3. Utusan.com.my 4. Bharian.com.my 5. Hmetro.com.my
1. Maybank2u.com 2. Lowyat.net 3. Cari.com.my 4. Lelong.com.my 5. CIMBclicks.com.my
Human aspect of 2.0
2.0 = participatory apps (criteria):- 1. Info sharing
2. Interoperability
3. User-centred design
4. Collaboration
Examples
Social networking sites: Facebook, Linkedin, Myspace etc.
Blogs & microblogs: Blogspot, Twitter, Friendfeed etc.
Wikis: Wikipedia etc.
Video sharing: Youtube etc.
Hosted SaaS: Google Docs, Zoho etc.
Misc. web applications (EyeOS, YouOS etc.), mashups & folksonomies
Technologies (client-side)
Ajax & XML
Adobe Flash & Adobe Flex
Javascript frameworks – Yahoo! UI Library, Dojo Toolkit, MooTools, jQuery
Concept
1. RIA: Rich Internet application
2. SOA: Service-oriented architechture
3. Social Web
Usage: Interact, partipate!
Podcasting
Blogging
Tagging
RSS-ing
Social bookmarking
Social networking
(Interactive) MARKETING!
1. Engage consumers:-
Product development Service enhancement Promotion
2. Support customers:-
Wiki for Q&A Mini community
3. Research/Monitor:-
New issues Press
4. Distribute:-
Breaking news Coupons
Web 3.0 ??
Semantic web – new knowledge!
Personalization
Hi-speed, hi-bandwidth
Seamless automation
Death of TV, newspapers and other traditional media
Current trend… (2010 Horizon Report) 1. Home internet access about 50% US homes,
similarly in Malaysia too. High-speed broadband surpassing 50-million in US residentials, over 5-million in Malaysia?
2. Internet has gone mobile: smartphones & netbooks
3. Mobile computing will be mainstream in 2011.
Future trend (2011+)
1. Microblogs to be mainstream – Southeast Asians are blogging less (no longer in top-10 audience of blogspot.com as of 2011), but moved to Facebook and, soon, Twitter etc.
2. From Edu/Org (1990-2000) to Net/Info: Social (multimedia/fun: 2001-2010) to Com/Biz/* (RM/$: 2011+): LinkedIn is here with over 100-million BIZ/PRO users (founded 2002, IPO on JAN 2011: LNKD is nearly US$10B worth, trading at $80-100!)
3. US/EU to CN/Asia: RenRen Inc is worth ~US$4B. Other China-centric giants include Baidu (~US$50B), Sohu, SINA, Qihoo, Youku, Shanda, GA, Dangdang.
4. Capitalism, Branding, Individualism, No categories, Worldwide empowerment: Any-Brand TLD approved by ICANN!
1. AirAsia.com AirAsia Berhad (est. 1993, MYX:5099) is Asia’s largest low-cost airline and soon to
become world’s biggest airline. RM13.25 B in asset and RM3.95B annual revenue in 2010.
Winner of Skytrax World’s best low-cost airline award in 2009, 2010 & 2011. “It has the world's lowest operating costs at $0.035/seat-kilometre in 2010.”
Traffic-ranked top #1,693 globally, #36 in Malaysia with over 3,300 in-links.
Demographics:
Mostly 25-44 (Gen X/Y: working youths) and 65+ (‘golden citizens’), Few young adults (18-24) or baby boomers (45-64).
Mostly are graduate schoolers!
More female, without children
From work!! (less from school)
Baby boomers choose malaysiaairlines.com instead ;D
Disecting AirAsia 2.0 (blog)
Since JUL 2008 (3 years now!)
PageRanked 5/10 by Google
Over 1,000 blog posts in SEVEN (7) categories. Averaging 1 blogpost/day, but reducing from 1-2/day in 2008 to 0.33/day in 2011.
FEATURES: Custom Header with Logo, keyword tags, User contribution, integrated login, RSS,2.0 sharing, open comments, multi editors, What’s New FAQ, ToU, Privacy Policy, Copyright
LINKS: Twitter (nearly 50K followers of the blog), Youtube (only 53 subscribers, last video two years ago!), Facebook (over 1M fans), Koolred Group (only 132 members), AirAsia.com, AirAsia Jobs (nice!), Wikipedia (great!)
Entertaining & informative, but lacks active engagement with audience!
AAx impacts
Going aTwitter….
It’s a vs.
#6 in Malaysia, ahead of actress @LisaSurihani (#7: 167,016 followers) and Prime Minister @NajibRazak (#8: 163, 116) Other Notables:- @hotfm976 (#16) @tonyfernandes (#19) @staronline (#24) @anwaribrahim (#25) @MAS (#31) [15jul11]
2. Secret Recipe Sdn Bhd Established in 1997.
Over 100 cafes in n Malaysia, Singapore, Philippines, Indonesia, Thailand, Brunei and Pakistan as well.
Viral in 2009 with over 25,000 montly active users then, but no longer active as of 2011.
Apps can be annoying after a while.
Other case studies
1. WEBSITE: Foldees, Maybank2u, iProperty
2. BLOG: The Star Citizen Blog
3. Facebook FAN PAGE & GROUP: Action City, AirAsia, Balik Pulau, KUMUDA, Malaysia Airlines, The Edge Malaysia
4. Facebook APP
5. PODCASTS: BFM 89.9
Engage:
1. Start
2. Enrich
3. Connect/Collaborate
4. Memberize (turn into customers)
i. Activate!
Start an (active) blog – several entries each week!
Start a vlog (a continuing series of video uploads)
Experiment with new tools, at least one week each.
ii. Make it (media) RICH!
Pictures are worth a thousand words, each! Use Google Picasa, Yahoo Flickr, Facebook Photos etc.
Videos, aah! Youtube, Facebook, Blogger etc.
Syndicate audio/video content via podcast
Slideshow and embed: Ning, Facebook, Myspace
iii. Collaborate
Start a wiki
Start a Fan Page & Groups – moderate walls & people.
Syndicate via RSS
Build fans & garner followers, turn into active members.
iv. Memberize/Make Sales
Built complete site: Wordpress, Yola, 1oasis Sitebuilder
Add e-commerce elements
Use coupons/discounts
Offer prizes
Connect internally too! (CULTURE!!)
Social Media in Plain English
You!
Human factor for TRUST – most important requirement for business!
CARE for LOYALTY – Tune Group: AirAsia, Tune Money, Tune Hotels etc.
Easy, accurate, fast – direct from the top!
Why Web 2.0
Web 3.0 not here yet. Web 2.0 is still NEW in Malaysia, here to stay for 5-10 years the least.
Facebook is HUGE: 750-million people, including over 10-million potential customers in Malaysia: bigger than any state in Malaysia!
Twitter is growing fast, and quick (over 100-million in world’s largest ‘chatroom’ ever)
Why NOW: Facebook is still going up....
POP-QUIZ
1. Which country has the largest interest in Facebook today?
2. Which country has the largest number of users on Facebook? Twitter? Friendster? Wikipedia?
Why NOW: Indonesia & Malaysia are in top-10 for FB
GoDaddy!
Founded in 1997 by (Dr) Bob Parson, an accountant & ex-serviceman who previously sold Parson Technology to Intuit for $64M in 1994 (after 10 years in the business).
Take advantage of both traditional media (TV and prints) and new media (web, podcasts etc.)
TODAY: More than 45 million domain names in management – LARGEST ICANN-accredited registrar, 4 times bigger than closest competitor. Remained PRIVATE for over 13 years.
JUL 1, 2011: Deals closed reportedly ~ $2.25 BILLION.
Bob blogs at www.bobparsons.me and syndicates podcasts…
RECAP (Day 1 of 2)
1. What’s Web 2.0 – How as a business tool?
2. Look at others – Big vs. Micro
3. How to benefit / What to do NOW?
4. Why You and Why Now? Stay sane…
More:
1. Attend Web 2.0 niche workshops – facebook, twitter, wordpress, joomla etc.
2. Read books: ie. “Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications” by San Murugesan (Multimedia University, Malaysia & University of Western Sydney, Australia )
3. Read online: ReadWriteWeb.com, SlideShare.net, DocStoc, TechMeme, Chris Pirillo etc.
4. Watch online: HowStuffWork, CNET, Revision3
5. Subscribe podcasts: iTunes, iTunes U, Miro, BFM etc.
References/Further Reads
http://www.slideshare.net/myPajamanation/web-20-for-business-in-malaysia (2007)
http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/issue/view/263/showToc (2008)
http://www-01.ibm.com/software/my/press/pressrelease1.html (2009)
Alexa.com, Greyreview.com, TechCrunch.com, Wikipedia, Wikiversity