Peach D. Historical Influences

1920’s

Austin Cooper

London Underground, 1924

Vivid, colorful, and typographic, simple poster design communicates an idea quickly and efficiently. Clear and concise typography combined with an opposing visual graphic pulls the viewer into the design for further review.

Herbert Bayer

German Bauhaus, 1926

Use of the grid, clear and modular aesthetic with a slight diagonal adds visual interest. Modularity and hierarchy allows viewer to intake enough information for the mediums purpose and then take a closer look of intrigue while seeing the slight angle of the main text and image.

Jan Tschichold

The New Typography, 1928

Modular and clean text blocks utilize grid and hierarchy, which is an aesthetic I strive for in my layout designs. His observations and actions in the design community inspire me to make existing materials better than previously seen.

1930s

Lester Beall

Rural Electrification Administration, 1937

Simple graphics and typography are used in a clear and concise manner for the purpose of reaching a broad audience. The simplicity is almost unnerving but allows the viewer to relate and understand the purpose quickly.

1950s

Josef Muller-Brockmann

Peak of Swiss Style, 1955

Brockmann visually portrays a sense of the brand or advertisement purpose while keeping type hierarchy strong. The dynamic graphic is juxtaposed with minimized text creating visual interest. Clean lines and similarity in shape recognition also adds visual interest.

Armin Hofman

New Swiss Style, 1955.

Artist has portrays the purpose for the poster advertisement (motion performance) in contrast with the large, bled off, and simplified text. The viewer sees the name full on, but is forced to look further with opposing elements of large clear text and a blurry background image of a dancer in motion.

Milton Glaser

Vivid, eye catching, concise communication through design has influenced me through the strait forward, yet intriguing designs. Art Neuvea style ornamentation mixed with clear communication of design aspiring to have work like this.

Michael Bierut

“…to use the tools of visual communication to enter into other worlds and engage with people I might never know otherwise. For it turns out that graphic design is a social activity that rewards the curious.”