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Programme Specification and Curriculum Map for BA Honours Marketing Management

1. Programme title BA Marketing Management

2. Awarding institution Middlesex University

3. Teaching institution Middlesex University

4. Programme accredited by N/A

5. Final qualification BA (Hons) Marketing Management

6. Academic year 2009/2010

7. Language of study English

8. Mode of study Full Time/Part-Time

9. Criteria for admission to the programme

Section 5: Entry requirementsEntry at Level 1GCSE in Maths and English (Grade C or higher)AndTariff points in range 200–260 in any subject.OrEDEXCEL Diploma (Final year): 6 merits or 4 distinctions and 2 Merits.OrApproved Access routeOrBaccalaureate: EB: 66%–70% or IB: 24–28 pointsOrIrish Highers: BBB–BBBBEntry at levels 2 and 3The programme supports direct entry at level 2 and 3 using AL and AEL processes where appropriate.If English is not your first language, test results such as IELTS 6.0, TOEFL 570 (or 230 if computer test), NEAB or Cambridge Proficiency grade C are required.

10. Aims of the programmeThis programme aims to prepare undergraduates for positions in marketing management such as brand, product, sales customer-relationship managers. Students undertaking the programme will develop knowledge and skills in managing portfolios of products or services, developing brands, developing distribution and selling strategies, managing customer rela-tionships, and developing, integrating and evaluating marketing plans.

Since marketing is just one of several, functional areas within an organisation, this programme aims to link marketing roles, tasks, and functions with other organisational activities such as professional development, human resources, accounting, distribution and logistics, and data and technology management. This will be achieved both in discrete

BA (Hons) Marketing Management 2009/2010 1

modules (for example, Economics and Financial Aspects of Business), and through teaching and assessment methods that demonstrate marketing links and cooperation with other departments to achieve overall organisational objectives.Furthermore, students will be given the tools to examine and assess the environment external to the organisation to identify and plan for opportunities and challenges.

Students are expected to gain an in-depth understanding of subject related material through study on a balanced range of different subject modules, whilst simultaneously developing key employability skills and competencies acquired from the teaching, learning and assessment experiences in which they will participate. Given the value of active and applied learning, and the need for managers to be pro-active, innovative and team leaders, students will engage in a range of activities that link theory to practice and that build skills not just for entry level marketing positions but for those requiring a higher level of independent and team-based decision making abilities. Work placement in year three will be strongly encouraged.

This programme recognises the need to build life long learning and critical thinking skills into the student experience. Emphasis is placed on material and methods that develop the knowledge and skills needed for students to engage in the wider societal debates about marketing approaches and practice, and to assess the value of information and data in our increasingly knowledge-based society. Students will also learn the role that various technologies can play in delivering, managing and assessing information and data.

Over the three years (or four year sandwich), students will become increasingly capable of situating marketing as a discipline and a set of managerial processes within the organisation, the wider environment, and in society at large. They will be in a position to provide some critique of marketing practices and decision making, while also developing improved marketing and management practice and decision making.

In summary

Students will undertake a range of core modules that provide them with the foundational knowledge needed by all marketers (for example, Principles of Marketing; Marketing Intelligence and Research; Marketing Communications; Buyer Behaviour; Marketing Strategy and Planning). In addition, students will study modules giving them sound knowledge of managerial competencies, such as team leadership and management, strategic planning and evaluation, sales management and product portfolio management.

The specific aims of the programme are to:

Prepare students for a career in marketing management Equip students with the knowledge, skills and competencies required, to solve both mar-

keting and management problems across different types of firms, organisations and in-dustries

Define key marketing and management problems; source and interpret marketing data, prepare management reports, and present ideas clearly in order to aid effective manage-ment decision-making

Give the opportunity to develop specific managerial competencies necessary to manage marketing projects, sales teams, and relationships with suppliers and customers.

Provide students with the opportunity to achieve a professional qualification in addition to their undergraduate degree

Allow students to determine their own knowledge requirements and engage in reflective learning

Prepare students for further study


11. Programme outcomes*

A. Knowledge and understandingOn completion of this programme the successful student will have knowledge and understanding of :

1. the role of marketing within contemporary organisations

2. current trends and regulations in the business and marketing environment, both nationally and globally

3. fundamental marketing and marketing management related processes

4. the diverse application of marketing principles across sectors and types of organisations

5. the processes of marketing research, integrated marketing communications, strategic marketing

6. current organisational and societal marketing issues and debates

7. marketing evaluation and measurement 8. the use of accounting and financial

processes9. how to contribute towards and manage

marketing activities within a live operational environment

10. aspects of successful leadership and management styles

Teaching/learning methodsAll modules use a range of learning approaches including lectures, seminars, simulation exercises, presentations, guest lectures, case studies, work shops and projects. The learner is encouraged to undertake supplemental reading and study to consolidate what is being taught and to broaden their individual knowledge and understanding of the topic.

Lectures will provide core knowledge and students will have further opportunities to develop this knowledge and understanding in seminar classes and occasional one-to-one tutorial time provided through staff-student office time. Web based materials are also used to reinforce understanding of these fundamental concepts and processes. Outcome 9 relates specifically to live case projects and/or the work placement.

Assessment methodTesting of knowledge and understanding is through a combination of formative and summative assessed coursework and written examinations.

B. Cognitive (thinking) skillsOn completion of this programme the successful student will be able to:

1. analyse a marketing and management related situation and devise alternative responses

2. evaluate alternative marketing and management strategies for suitability and gap-reducing properties

3. correctly abstract marketing models and processes to practical marketing situations identify and solve management problems

4. decide research and knowledge requirements for information and learning purposes

5. critically evaluate alternative approaches to and arguments in marketing and management thought and practice

6. integrate a range of marketing decision areas to solve management problems

7. compare academic learning and application with real world projects

Teaching/learning methodsStudents learn cognitive skills through tasks undertaken within seminar classes or workshops. Learning methods employed include the case study, which may be historical or “live” (i.e. involving the acquisition of data), through simulation games/activities, exercises, presentations, debates and directed discussion.

Acquisition of 1-8 are also achieved through independent and or team-based learning undertaken in preparation for seminar sessions involving case study presentations, and discussion groups. Outcome 7 relates in particular to marketing simulation activities, projects, and “real-client” projects. Outcome 8 will be acquired through live/’real-client’ cases and/or work placement.

Assessment methodTesting of cognitive skills is through coursework assignments and unseen written examinations. Written examinations,


and/or work placement experience marketing simulation exercises, projects, and case studies will be formally assessed in order to determine cognitive development of outcomes 1-7. Outcomes 6 and 7 particularly apply to assessment in senior level marketing modules such as MKT 3110 Marketing Strategy and Planning, MKT 3121 Business Marketing and Key Account Management, and MGT 3150 Managerial Leadership. Outcome 8 will be assessed through the live case project in MKT2230 Integrated Marketing Communications, in the optional module and MBS 3021 Consulting in Organisations, or through the work placement assignment**.

(**Students can do either the work placement or MBS 3021 Consulting in Organisations, but not both.)

C. Practical skillsOn completion of the programme the successful student will be able to:

1. carry out a marketing audit of an organisation

2. design a marketing research project to achieve stipulated research objectives

3. prepare a concise and informative management report on a marketing topic

4. develop strategic and operational marketing objectives and plans using marketing tools, technologies and processes

5. interpret marketing data correctly to support management decision-making and evaluation

6. retrieve, sift, evaluate, and select information from a variety of sources

7. define and execute a larger scale project in accordance with personally defined and justified objectives

8. reflect review, and improve upon own practice and professional practice, and leadership/management styles.

Teaching/learning methods

Case studies, projects and other forms of coursework assignments are the primary learning methods for 1-6. Historical case studies are mainly employed to achieve 1, 3, 4 and 5. Live/’real-client’ case studies/projects, requiring the acquisition of data, facilitate the acquisition of 1-6, but particularly 2, 6 and 7. Level one module MKT 1150 Personal and Professional Development provides activities, exercises, and a learning portfolio to begin their achievement of outcome 8

Assessment methodCourse work assessment, including both written and oral presentation, is the main tool used here (1-8). Additionally, some of these skills (1-5) are amenable to assessment through examination.

D. Graduate Skills*On completion of this programme the successful student will:

1. be able to critically analyse and synthesize assumptions, evaluate

Teaching/learning methodsOutcome 1 will be addressed through cumulative learning over the three/four year programme, specifically in four modules, MKT1110 Principles of Marketing, MKT 1150 Personal and Professional Development, MKT 2230 Marketing Research and MKT

*If required by PSRBs undergraduate programme learning outcomes can also be presented using the taxonomy of the appropriate subject benchmark(s)**Not required for postgraduate programmes.


statements, detect false logic, identify implicit values, define terms adequately, and generalise appropriately

2. be able to work effectively as a member of a team to tackle a practical marketing or business-related problem

3. employ numeracy and quantitative skills, including data analysis and interpretation to business problems

4. use problem-solving and decision-making skills and competencies effectively

5. be able to research marketing and business issues

6. communicate effectively, using ICT and a range of media widely used in business (e.g.: business reports, presentations)

7. be effective listeners, negotiators, and influencers and leaders

8. be able to manage their time, behaviour, motivation, and enterprise

9. be able to reflect upon and adapt their learning and approaches to decision making

10. be self-aware, sensitive and open to the diversity of people, cultures, business and management issues

11. be able to create, evaluate, and assess options, and apply knowledge and new approaches to a range of situations

3110 Marketing Strategy and PlanningOutcomes 2, 7, 9, and 10 are addressed largely through team-based activities, including marketing simulation games, projects, case study analyses, and live projects for external clients. Outcomes 3, 4, 5, 6, and 11 will be developed in both formative and summative coursework activities as well as in formal examinations. Outcomes 8 and 9 will be developed through individual assignments, team-based activities/projects and through independent learning partly required in preparation for seminars and exams. Outcome 9 will also be developed through formative assessment and through a portfolio-based assignment in MKT 1150, Personal and Professional Development.

Assessment methodGraduate skills are assessed from course work outputs. These include written outputs (2 - 4, 6, 11) and seminar class presentations (1, 2, 5). Outcomes 4 and 11 are also assessed through examination. Portfolio assignments, reflective practice assessments, and peer evaluation will be used to assess 7 – 10.

12. Programme structure (levels, modules, credits and progression requirements)

12. 1 Overall structure of the programmeThe programme may be studied on a full-time basis either as a three year degree or a four year degree with work placement in year three. The course is divided into study units called modules. Students will study four modules at each level (one, two and three). Each module has a credit value of 30 and includes up to 72 hours of teaching/contact time. A total of 360 credits are required in order to obtain the BA (Hons) Award.The programme can also be studied on a part time basis, taking six years of study. Students on the part-time programme will take a maximum of two modules per year. Students can also exit with a Certificate in Higher Education by successfully 120 credits at level one or a Diploma in Higher Education by successfully completing all level one and all level two modules on this programme.


12.2 Levels and modulesLevel 1

COMPULSORY1 OPTIONAL 2 PROGRESSION REQUIREMENTS

Full time students must take all of the following modules in year one:

MKT 1111 Principles of MarketingMKT 1130 Marketing IntelligenceMKT 1150 Personal and Professional DevelopmentECS 1300 Economics and Financial Aspects of Business

N/A Successful completion of year one modules.

Part time students must take:

MKT 1111 and MKT 1130 in the first year of study and MKT 1150 and ECS1300 in the second year of study.

To exit the programme Certificate in Higher Education students must complete all level one.

N/A

1 Compulsory modules are those that must be taken, that is, the qualification cannot be made unless these modules have been successfully completed. Each of these modules makes a unique contribution to the learning objectives of the programme.2 Optional modules are those from which a specified minimum number must be taken, that is, the qualification cannot be given unless this specified minimum number of optional modules have been successfully completed. Each of the possible combinations of optional modules will make a similarly unique contribution to the achievement of the learning objectives of the programme.


Level 2

COMPULSORY OPTIONAL PROGRESSION REQUIREMENTS

Full time students must take all of the following:

MKT 2210 Marketing ResearchMKT 2230 Integrated Marketing Communications MKT 2240 Buyer Behaviour

Part time students must take:

MKT 2210 and MKT 2230 in Year Three and MKT 2240 plus one second year option in year four.

To achieve the Diploma in Higher Education (Marketing), students must successfully complete all year two compulsory modules and one module from the year two optional module list.

Students must also choose at least one from the following:

MKT 2290 Entrepreneurship and Small Business; orMGT 2115 Supply Chain Management;

Level 3

COMPULSORY OPTIONAL PROGRESSION REQUIREMENTS

Students must take all of the following:

MKT 3110 Marketing Strategy and PlanningMGT 3150 Managerial LeadershipMKT 3121 Business Marketing and Key Account Management

Students must also choose one option from the following:

MKT 3190 Direct and Customer Relationship MarketingMKT 3130 International marketingMKT 3120 Branding and New Product Development

MBS 3012 Consulting in Organisations **

** Students can only take this module if they have NOT done a placement

12.3 Non-compensatable modules. Modules may additionally be designated non-compensatable.Module level Module codeN/A


13. A curriculum map relating learning outcomes to modulesSee Curriculum Map attached.

14. Information about assessment regulationsRefer to Middlesex University Guide and Regulations at www.mdx.ac.uk/regulations and/or individual module narratives

15. Placement opportunities, requirements and support (if applicable)The Hendon Campus has a well developed Placement Unit for students seeking to complete work placement opportunities. All students on the Marketing programme will be encouraged, but not required, to complete a one year work placement in year three.

16. Future careers (if applicable)Graduates will normally go into marketing careers or related areas on graduation. Indications are that this career market will remain buoyant for the foreseeable future. The Hendon Campus Careers Service offer undergraduate students support in planning their career. The Chartered Institute of Marketing, Institute of Direct Marketing, Institute of Practitioners in Advertising and many other professional bodies offer career support to members and highlight job opportunities for all graduates.

17. Particular support for learning (if applicable)All marketing modules benefit from module handbooks and the support of dedicated OASIS websites MUBS organises a regular programme of guest lectures by prominent speakers on key issues in business and marketing.

18. JACS code (or other relevant coding system)

N500

19. Relevant QAA subject benchmark group(s)

General Business and Management

20. Reference pointsThe following reference points were used in designing the programme:The following reference points were used in designing the programme.Subject benchmarking (General Business and Management). These are the most closely aligned benchmarking statements to the marketing area, although the specific characteristics of marketing mean that they are not directly applicable in all cases. Marketing is concerned with the facilitation of mutually beneficial exchanges, whereas the extant subject benchmarks pertain explicitly to “general business & management” (emphasis in original QAA document), which is a broader field. Nevertheless, the following extract from the QAA benchmarking document is almost wholly relevant to this programme, if the word “marketing” replaces “general business and management”:“The purpose of general business and management programmes is threefold: The study of organisations, their management and the changing external environment in

which they operate. Preparation for and development of a career in business and management Enhancement of lifelong learning skills and personal development to contribute to society


http://www.mdx.ac.uk/regulations

at large.”**** See Appendix One for Extracts from the QAA General Business and Management QAA Benchmark StatementsThe Higher Education Academy student employability profiles – Business and Management. This profile outlines 12 employability skills, competencies and attributes that are valued by employers, including cognitive skills, personal capabilities, technical abilities, and professional competencies which our programme seeks to develop in students.The Higher Education Academy- Embedding Employability Skills into the Curriculum. This more detailed list of 39 employability skills was used to inform our teaching, learning and assessment strategies.Middlesex University Learning and Teaching Strategy. In particular, the University Mission which is that “Middlesex will be a student-centred university that will provide opportunities for lifelong learning to a diverse range of students within a culture of scholarship and development of knowledge.”Chartered Institute of Marketing (CIM). The CIM is the principle marketing professional body in the United Kingdom.

21. Other informationPlease note: this specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the student programme handbook and the University Regulations.

Please note programme specifications provide a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve if s/he takes full advantage of the learning opportunities that are provided. More detailed information about the programme can be found in the student programme handbook and the University Regulations.


Curriculum map for BA (Hons) Marketing Management

This section shows the highest level at which programme outcomes are to be achieved by all graduates, and maps programme learning outcomes against the modules in which they are assessed.

Modules Title Module Code and Level (Compulsory/ Optional

Programme outcomesA1

A2

A3

A4

A5

A6

A7

A8

A9

A10

B1

B2

B3

B4

B5

B6

B7

B8

C1

C2

C3

C4

C5

C6

C7

C8

Principles of Marketing MKT 1111 (C) x x x x x x x x x x xMarketing Intelligence MKT 1130 (C) x x x x x xPersonal and Professional Development MKT 1150 (C) x x x x x x x

Economics and Financial Aspects of Business ECS 1300 (C) x x x x x x x x x

Marketing Research MKT 2210 (C) x x x x x x x x x x x x x xIntegrated Marketing Communications MKT 2230 (C) x x x x x x x x x x x x x

Buyer Behaviour MKT 2240 (C) x x x x xEntrepreneurship and Small Business Marketing MKT 2290 (O) x x x x x x x x x x x x x x x

Supply Chain Management MGT 2115 (O) x x x x x x x x x

Marketing Strategy and Planning MKT 3110 (C) x x x x x x x x x x x x x x x x

Managerial Leadership MGT 3150 (C) x x x x x x xBusiness Marketing and Key Account Management MKT 3121 (C) x x x x x x x x x x x x x x x

Direct and Customer Relationship Marketing MKT 3190 (O) x x x x x x x

International Marketing MKT 3130 (O) x x x x x x x x x x x x xBranding and New Product Development MKT 3120 (O) x x x x x x x x x x x x x

Consulting in Organisations MBS2012 (O) x x x x x x x x


Module Title Module Code and Level (Compulsory/ Optional)

Programme outcomes

D1 D2 D3 D4 D5 D6 D7 D8 D9 D10 D11

Principles of Marketing MKT 1111 (C) x x x x x xEssential Data Analysis MKT 1130 (C) x xPersonal and Professional Development MKT 1150 (C) x x x x x x

Economics and Financial Aspects of Business ECS 1300 (C) x x x

Marketing Research MKT 2210 (C) x x x x x xIntegrated Marketing Communications MKT 2230 (C) x x x

Buyer Behaviour MKT 2240 (C) x x x x x xEntrepreneurship and Small Business Marketing MKT 2290 (O) x x x x x x x x x

Supply Chain Management MGT 2115 (O) x x x

Marketing Strategy and Planning MKT 3110 (C) x x x x x x x x x x

Managerial Leadership MGT 3150 (C) x x x x x x x xBusiness Marketing and Key Account Management MKT 3121 (C) x x x x x x x x

Direct and Customer Relationship Marketing MKT 3190 (C) x x x x x x

International Marketing MKT 3130 (C) x x x x x x x xBranding and New Product Development MKT 3120 (O) x x x x

Consulting in Organisations MBS3012 (O) x x x x


Programme learning outcomes

Knowledge and understanding Practical Skills

A1 the role of marketing within contemporary organisations C1 carry out a marketing audit of an organisation

A2 current trends and regulations, in the business and marketing environment both nationally and globally

C2 design a marketing research project to achieve stipulated research objectives

A3 fundamental marketing and marketing management related processes

C3 prepare a concise and informative management report on a marketing topic

A4 the diverse application of marketing principles across sectors and types of organisations

C4 develop strategic and operational marketing objectives and plans using marketing tools, technologies and processes

A5 the processes of marketing research, integrated marketing communications, strategic marketing

C5 interpret marketing data correctly to support management decision-making and evaluation

A6 current organisational and societal marketing issues and debates

C6 retrieve, sift, evaluate, and select information from a variety of sources

A7 marketing evaluation and measurement C7 define, execute, and manage a larger scale project in accordance with personally defined and justified objectives

A8 the use of accounting and financial processes C8 reflect, review, and improve upon own practice and professional practice and leadership/management styles

A9 how to contribute towards and managing marketing activities within a live operational environment

A10 aspects of successful leadership and different management styles


Cognitive skills Graduate Skills

B1 analyse a marketing and management related situation and devise alternative responses

D1 be able to critically analyse and synthesize assumptions,

B2 evaluate alternative marketing and management strategies for suitability and gap-reducing properties

D2 be able to work effectively as a member of a team to tackle a practical marketing or business-related problem

B3 correctly abstract marketing models and processes to practical marketing situations

D3 employ numeracy and quantitative skills, including data analysis and interpretation to business problems

B4 identify and solve management problems D4 use problem-solving and decision-making skills and competencies effectively

B5 decide research and knowledge requirements for information and learning purposes

D5 be able to research marketing and business issues

B6 critically evaluate alternative approaches to and arguments in marketing and management thought and practice

D6 communicate effectively, using ICT and a range of media widely used in business (e.g.: business reports, presentations)

B7 integrate a range of marketing decision areas to solve management problems

D7 be effective listeners, negotiators, and influencers and leaders

B8 compare academic learning and application with real world projects and/or work placement experience

D8 be able to manage their time, behaviour, motivation, and enterprise

D9 be able to reflect upon and adapt their learning and approaches to decision making

D10 be self-aware, sensitive and open to the diversity of people, cultures, business and management issues

D11 be able to create, evaluate, and assess options, and apply knowledge and new approaches to a range of situations


Programme Assessment Schedule for the BA (Hons) Marketing Management Programme – Year 1

Week Commencing

Teaching Week

MKT1111/2/3Principles of

Marketing

MKT1150 Marketing & Professional Development

MKT1130 Marketing Intelligence

ECS1300Economic & Financial

Aspects

28-Sep-09 Week 1 05-Oct-09 Week 2 12-Oct-09 Week 3 19-Oct-09 Week 4 26-Oct-09 Week 5

02-Nov-09 Week 6 Online MC1 5/11 - Individual Coursework Micro Assignment

09-Nov-09 Week 7 16-Nov-09 Week 8 23-Nov-09 Week 9 30-Nov-09 Week 10

Presentations

07-Dec-09 Week 11

14-Dec-09 Week 12 17/12 - Individual

Coursework1500 Words

Macro Assignment1800 Words

21-Dec-09Christmas Vacation28-Dec-09

04-Jan-10

11-Jan-10 Week 13 15/1 - Individual

Coursework 2000 Words

18-Jan-10 Week 14

25-Jan-10 Week 15

01-Feb-10 Week 16 4/2 - Individual Coursework

08-Feb-10 Week 17 Online Case Study

15-Feb-10 Week 18

22-Feb-10 Week 19 26/2 - Individual Coursework

01-Mar-10 Week 20

08-Mar-10 Week 21

15-Mar-10 Week 22 18/3 - Individual Coursework

22-Mar-10 Week 23 29-Mar-10 Week 24 Online MC2 05-Apr-10 Easter Vacation12-Apr-10

19-Apr-10 EXAM WK1 Online Test* 22/4 - Individual

Coursework

26-Apr-10 EXAM WK2 26/4 - Individual

Coursework

03-May-10 EXAM WK3

* online test will be taken by students who have not passed the module overall


Appendix One: Extracts from QAA General Business and Management QAA Benchmark Statements

Key sections from the benchmark statements are summarised below. This framework will inform the development of new awards, award collaborations and serviced out modules. There are separate benchmark statements for Accounting.

The purpose of general business and management programmes, as expressed in the benchmarks, is three fold:

the study of organisations, their management and the changing external environment in which they operate,

preparation for and development of a career in business and management, enhancement of lifelong learning skills and personal development to contribute to society of

large.

The benchmarks define the relevant knowledge and understanding fairly fully whilst leaving room for local interpretation. Inter-relationships among and integration of key areas of knowledge are emphasised and three overarching areas are identified and defined:

Organisations – this encompasses the internal aspects, functions and processes of organizations including heir diverse nature, purposes, structures, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between organisations and their influence upon the external environment

External environment – this encompasses a wide range of factors, including economic,environmental, ethical, legal, political, sociological, and technological, together with their effects at local, national, and international levels upon the strategy behaviour and management of organisations

Management – this encompasses the various processes procedures and practices for effectivemanagement of organisations. It includes theories, models, frameworks, tasks and roles ofmanagement together with rational analysis and other processes of decision making withinorganisations and in relation to the external environment. Within these three main areas it is expected that graduates will also be able to demonstrate knowledge and understanding of the following:

Markets – the development and operation of markets for resources goods and services Customers – customer expectations, service and orientation Finance – the sources, uses and management of finance; the use of accounting and other

information systems for managerial applications People- the management and development of people within organisations Operations – the management of resources and operations Information Systems – the development, management, and exploitation of information

systems and their impact on organisations Communication and Information Technology – the comprehension and use of relevant

communication and information technologies for application in business and management Business Policy and Strategy – the development of appropriate policies and strategies

within a changing environment to meet stakeholder interests Contemporary and Pervasive Issues – a range of contemporary and pervasive issues is

expected to be addressed. These may change within the lifetime of these benchmark standards but the following are illustrative examples: business innovation, e-commerce, creativity and enterprise, knowledge management, sustainability, globalisation, business ethics, values and norms.


Graduates are expected to be able to demonstrate a range of cognitive and intellectual skills together with techniques specific to business and management. They should also demonstrate relevant personal and interpersonal skills. These include:

Cognitive skills of critical thinking, analysis and synthesis. This includes the capability to identify assumptions, evaluate statements in terms of evidence, to detect false logic or reasoning, to identify implicit values, to define terms adequately and generalise appropriately

Effective problem solving and decision making using appropriate qualitative and quantitative skills including identifying, formulating and solving business problems. The ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations

Effective communication, oral and in writing, using a range of media which are widely used in business for example, the preparation and presentation of business reports

Numeracy and quantitative skills including data analysis, interpretation and extrapolation. The use of models of business problems and phenomena

Effective use of Communication and Information Technology (CIT) for business applications

Effective self-management in terms of time, planning and behaviour. Motivation, self-starting, individual initiative and enterprise

Learning to learn and developing and appetite for learning; reflective, adaptive and collaborative learning

Self awareness, openness and sensitivity to diversity in terms of people cultures, business and management issues

Effective performance within a team environment including: leadership, team building, influencing and project management skills

Interpersonal skills of effective listening, negotiating, persuasion and presentation. Abilities to conduct research into business and management issues either individually or

as part of a team for projects/dissertations/presentations. This requires familiarity with a range of business data, research sources and appropriate methodologies and for such to inform the overall learning process.


Placements

Work experience is a valuable asset in planning a successful career, and Middlesex University Business School offers a year-long placement module as an option on programmes, giving you the chance to undertake work directly related to your programme of study.

A placement enables you to integrate relevant, practical work with academic study. It is a su-pervised, monitored and assessed period of time working for a company or organisation. The year-long placement module, taken between the second and final year of your degree, extends a three year full-time programme to a four-year sandwich degree. A student on a sandwich de-gree is required to have 480 credits to graduate, 120 of these credits are gained from the place-ment year. In order to do a placement, you must be on a full-time programme, and you nor-mally need to have 240 credits prior to commencing the placement year.

Placements are supported by specialised staff in the School’s Placement Office, who will help you through the entire programme: advising you about your CV, applications forms, and attend-ing interviews, as well as providing ongoing support while you are on placement and advice when you return to the University for your final year. The placement is a real job – you will be treated as a company employee, and enjoy all the benefits of experiencing the ‘real world of work’; including a salary, as placements are paid employment. During the placement year you are still registered as a full-time student at the University and both EU and International stu-dents pay a reduced tuition fee for the year. If you are an International Student, you do not re-quire a work permit if the placement is an agreed part of your programme.

As an alternative to the year-long placement, many programmes offer an internship module as a final year option. Please check the third year options for your programme, or see the Organ-isational Placement module narratives which can be accessed from MISIS Self Service.

If you would like to find out more about placements, please contact staff in the Placement Of-fice. In order to do a placement you must register with the Placement Office at the beginning of your second year. The Placement Office is located on the ground floor of the Williams Building.

The University has responsibilities under the Health and Safety at Work Act 1974 to ensure that risks to health and safety are properly controlled. On placement you have the same health and safety responsibilities as any other employee in the workplace and you must take reasonable care of your own health and safety and those of other people. It is therefore essential that no student commences a placement without first having it approved by the Placement Office and as such ensuring that all administrative, health and safety and insurance procedures are carried out prior to the start date.

Further information and guidance notes for student work placements are available on www.m-dx.ac.uk/24-7/placement.


http://www.mdx.ac.uk/24-7/placement

http://www.mdx.ac.uk/24-7/placement

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