3232ndnd Annual Conference Annual Conference Hilton Hotel Warwick/Stratford-upon-Hilton Hotel Warwick/Stratford-upon-

AvonAvon2nd December 2019

Programme

#CMNAC2019 #FEFirsts2019@cmnoffice

Disclaimer: All speakers have been invited to the conference in good faith. In the unlikely event of any speaker not arriving for their allocated session, the conference organisers will do everything in their power to mitigate the effects on delegates. The College Marketing Network reserves the right to make any changes which may be required by circumstances.

Disclaimer: All speakers have been invited to the conference in good faith. In the unlikely event of any speaker not arriving for their allocated session, the conference organisers will do everything in their power to mitigate the effects on delegates. The College Marketing Network reserves the right to make any changes which may be required by circumstances.

Monday 2nd December – conference starts at 9.45amRegistration from 09:15 onwards in the Exhibitors’ Area in the Warwickshire Suite with refreshments

9:45 – 10:30

Welcome Plenary, chaired by Rachel SmithWelcome from the College Marketing Network, conference announcements and introductions

Our conference theme is FE in the community, and includes researching the community, community audiences and using technology to reach your local communities…..

John Callaghan, Principal & CEO, Solihull College and University CentreAn overview of the challenges facing FE (and you thought Brexit was complicated!)

John will discuss a range of current and future issues facing the FE sector, from the rolling out of T-Levels, to funding and budget cuts, HE recruitment, community engagement, and how these, and more,

may affect marketing teams.

Workshops (1) ATheme: Researching college communities 10:30 – 11:15

BTheme: Technology and community

Mark WhittakerHead of Marketing, WCG

How can a big college work for small communities?

Stephen Lockhart & Tim Ketterer Directors, Float New Media and Lucy Thorpe, Interim Marketing Manager, Buxton & Leek College

Using careers data as a marketing tool

Coffee break 11:15 – 11:40Exhibition and networking

Workshops (2) CTheme: Researching college communities11:40 – 12:30

DTheme: Technology and community

Katie Featherstone Marketing Research Manager Bedford College Group

Measuring reputation across stakeholder groups

Matt RyderDigital Marketing Manager, Forward and Thinking

Digital channels for reaching Generation Z

12:30 – 13:30Hot buffet lunch in hotel restaurant

with coffee/tea in the Exhibitors’ Area from 13:15

#CMNAC2019 #FEFirsts2019 @cmnoffice

Disclaimer: All speakers have been invited to the conference in good faith. In the unlikely event of any speaker not arriving for their allocated session, the conference organisers will do everything in their power to mitigate the effects on delegates. The College Marketing Network reserves the right to make any changes which may be required by circumstances.

13:30 – 14:15

Plenary: Harry Seaton, Managing Director, FluentialInfluencer marketing: finding your champions

Having run campaigns for all sorts of brands and organisations, from apps to insurance to the national Crime Agency, Harry Seaton, owner of Fluential, tells you all you need to know to effectively use

influencers to market your college.

Workshops (3) ETheme: Researching college communities14:15 – 15:00

FTheme: Coming soon to your community…..

Ben VerinderMD, Chalkstream Communications

Using research to inform marketing, branding, merger

Cathy HawkinsHead of Marketing & Student Recruitment,

Strode College

Update on marketing T levels

Tea break 15:00 – 15:25Exhibition and networking

Workshops (4) GTheme: Researching college communities15:25 – 16:10

HTheme: Technology and community

Claire Shearwood-BurtonHead of Marketing, North Kent College

Reaching out to our college community and measuring return on investment

Shay SavageHead of Sales, Akero

The power of data: lessons learned from billions of data points

16:10 – 16:45

Closing plenary: Aaron Hussey, Head of Communications, AoC#LoveOurColleges – promoting our colleges in their communities

Thanks and closing remarks: Rachel Smith, Chief Executive, CMN

16:45 – 17:30Exhibition viewing

FE First Awards 2019

18:30 onwards – Exhibitors’ reception (1 free drink per guest plus private pay bar), followed by dinner and the FE First Awards 2019 presented by Ian Pryce CBE, Chief Executive, The Bedford College Group. Dancing and late pay bar until 12:30am

#CMNAC2019 #FEFirsts2019 @cmnoffice

Disclaimer: All speakers have been invited to the conference in good faith. In the unlikely event of any speaker not arriving for their allocated session, the conference organisers will do everything in their power to mitigate the effects on delegates. The College Marketing Network reserves the right to make any changes which may be required by circumstances.