The mid-shot of her controlling two large dogs connote that she is in charge. This links between the visual and lyrics therefore making the video amplifying towards the audience. This allows the audience to have a clear understanding of the narrative. It is also an intertexual reference to mad max and the steam punk style of fashion both of theses media product evoke strong ideas around dominance, rebellion and end of the world ideas about power and control.

The Long shot draws the audience attention to Beyoncé as a performer and dancer; this is a very common code and convention of a pop video. This makes it recognisable

The demand of the record lable will require the artist to be promoted throught he music video. This is predominatly done through the use of close-up shots of the artist.

Beyoncé is represented as seductive in this shot due to her minimal sexual clothing and her sexual dance moves. Therefore this shows voyeuristic treatment of her body. As well as this, it promotes the artist, empathising her talent in dance and her seductiveness.