web trends monthly lecture by miriam schwab, february 27, 2012
DESCRIPTION
The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Join Miriam Schwab for an hour packed with the most important updates on the web so you can maximize your online potential.TRANSCRIPT
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Web Trends for Marketing Professionals
Feb. 27, 2012, JerusalemBy: Miriam Schwab
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Who am I?
• Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies.
• Providing SEO and social media marketing services
• Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and now SMX!
• Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women.
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http://apps.facebook.com/aviaryeditor
/
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Facebook’s Ad Revenues Will Pass $5 Billion This Year
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Changes to fb ads
• Reduced ad copy from 135 characters to 90 characters – end of Feb.
• Open Graph action spec targeting – Listen, Read, Watch actions on Objects (song, book, product) story ads– Removes limit of only promoting actions
on your own Pages, apps, Places
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FB Featured Stories
• Sponsored stories to become Featured stories
• Rolling out over next few months.• Difference: these appear in the news
feed, can only show for users who liked a Page, or their friend’s activity
• One-ish paid item per day.• Rumor: Will show on mobile.
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Facebook verified accounts
• Celebrities will be able to verify their account
• Then they can use a nickname (i.e. Stefani Germanotta can choose to be called Lady Gaga)
• Those with verified accounts will gain more prominent placement in Facebook’s “People To Subscribe To” suggestions.
• No verification badge
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F-commerce not going so well• JC Penney, Nordstrom, Gap, Banana
Republic, Old Navy opened and closed stores on fb
• Didn’t get needed ROI.
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Jan. 2012: 181 m U.S. users watched nearly 40 billion videos, 22.6 hrs of online
video
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YouTube adds features
Promote your Google+ profile on your YouTube channel
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YouTube adds features
• Post videos, playlists to channel feed• More annotation options – a new
type, color palette, new timeline, annotation styles
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Google: video schema markup• http://schema.org/VideoObject• 3 main pieces of info: title, meta
description, thumbnail• Google recommends using on-page
markup (schema, Facebook Share, Yahoo RDFa), video sitemaps
• “Google recommends using a dedicated video play page for each video.”
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Google: concert rich snippets
When you search for a band, local concert listings will be displayed
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Rich snippets testing tool bookmarklet
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Submit content directly to Bing• Submit your domain on this page• Submit URL in Bing Webmaster Tools
– 50 per month, 10 per day• Reinclusion request support via email
support form• Submit RSS feed in BWT
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Yandex + Twitter
• Russian search engine Yandex to gain access to twitter “firehose”
• New tweets will now become available in Yandex’s Blog Search results in a matter of moments.
• Will include tweets in Russian, Ukrainian, Belarusian or Kazakh, and top feeds in other languages
• Users can search by username or hashtag
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Twitter hits 500 million users. But…
• “out of 100,000 accounts [Twopcharts] has looked at, many have been suspended or closed…53% of the sample the company is analyzing is inactive.”
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Twitter, American Express Bring Self-Serve Ads
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Twitter ads for SMBs (cont)
• To launch next month• Open to US American Express
cardholders and merchants• Twitter will include a $100 credit to
help the first 10,000 eligible participants get started
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Pinterest updates
• Site owners can opt-out of Pinterest with code added to header: <meta name=”pinterest” content=”nopin” />
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Pinterest updates
• Pin captions now limited to 500 characters
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LinkedIn 277% better for lead gen• HubSpot: traffic from LinkedIn
generated highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
• LinkedIn's conversion rate outranked social media (0.98%) as a channel overall
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Smartphone Penetration Reaches 48%• Two-thirds of 24-34 yr olds have a
smartphone. Over last three months, 8 out of 10 got smartphones.
• 62% of 18-24 yr olds• 58% of 35-44 yr olds• those in the 55-64 age bracket making
over $100,000 a year are almost as likely to have a smartphone as those 35-44, making $35,000 to $75,000 per year.
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Google Analytics on Mobile
• Track clicks on phone numbers and maps
• Add tracking parameters to phone number links, then track Events in GA
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NEWS & TIPS
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Interesting Reads
• Target uses its masses of data to determine if you’re pregnant
• Google circumvents Safari default settings to force cookies on to browser
• Google under law enforcement investigation the world over for many different violations of law
• Kenya village chief using twitter to fight crime – track down missing sheep, stop home invasions
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Export all your Google Docs Files with One Click
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QRHacker: Pimp Your QR Code
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THANKS!
illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentations