monthly web trends - march 2012 - by miriam schwab
DESCRIPTION
The web moves so fast that it often seems almost impossible to keep up. So let us do it for you. Miriam Schwab gives a 1-hour lecture packed with the most important updates on the web so you can maximize your web presence.TRANSCRIPT
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Web Trends for Marketing Professionals
March 26, 2012, JerusalemBy: Miriam Schwab
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Who am I?
• Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies.
• Providing SEO and social media marketing services
• Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, and SMX
• Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women.
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Change to Google Algo
• Over next few months• More facts and answers• “Semantic” search• Microformats like Schema important• Shift to semantic search could
directly impact the search results for 10% to 20% of all search queries, or tens of billions per month.
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No over-optimizing for Google
• Matt Cutts announced Google working on tweak to algo to punish over-optimized sites
• Too many keywords on a page• Too many links exchanged• Anything normal people don’t do
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Google Places – biz address
• If you don’t serve clients at your location, you have to hide it in the Places dashboard
• Instructions at Google guidelines
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New Google Analytics Social Reports
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What it does
• Hard to measure environment where activity happens on- and off-site
• Bridges the gap between social media and business metrics
• Identifies value of traffic from social, measure direct and future conversions
• Helps you understand social activities to help optimize engagement
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Overview Report
• See how much conversion value (number, monetary) is generated from your social channels.
• “Last Interaction Social Conversion” and “Assisted Social Conversion”
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Conversions Report• Measures the
value of each individual social channel by seeing conversion rates and monetary values
• Must define goals for this report to work
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Social Sources Report• See how visitors
from different sources behave
• See content they interact with, did they stay or go, etc.
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Social Plugins
See which articles on your site are receiving the most engagement and which social buttons - for example, Google +1 - are being clicked to share them
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Activity Stream
Shows how people are engaging socially with your content off your site across the social web.See URLs they shared, how and where they shared (i.e. “reshare” on Google+), and what they said.Mainly for Google+ right now
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Firefox To Use Google Secure Search By
Default• What this means: more “Not
provided” keywords in analytics
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Facebook Timelines for Pages
• Deploying end of March• No more default landing tab – but can
buy ads that lead to app• No more photo strip• Can make status updates “sticky” –
for up to 7 days
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You can create custom
thumbnails for tabs - 111 x
74px
Max 4 tabs
displayed
851 x 315 px – no promos,
deals
Profile pic displays at
125 x 125 px. Must upload 180 x 180 px
Earliest date in timeline: 1000
AD
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Custom tabs can be up to 780 px wide, enforced 35
px left margin
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Creating graphics for FB timeline
• Photoshop template one with smart objects
• How to Create a Cool Timeline Cover Photo and Profile Picture Combo for your Facebook Page
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New Facebook Admin Panel
FB will soon offer five levels of admin access – projected end of March
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1. Notifications 2. New Likes
3. Insights
4. Messages5. Manage
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Mobile referrals on App Insights
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See less of acquaintances on fb
• Now easier to add friends to Acquaintances list
• They won’t see that you changed their list, but you’ll see less of their posts
• Go to your Friends page, select the Acquaintances list and click See All Suggestions.
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Sponsored vs. Premium
• will appear on right-hand side. 40% more engaging, 80% more likely to be remembered
• can also appear in news feed on desktop and mobile
• All placements are on Facebook's homepage
• For non-fans, content will appear on right-hand side as ad.
• No mobile ads
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New Pinterest Profiles
Now shows latest pin
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New Pinterest TOS
• Supposedly easier to understand• Doesn’t say they can sell our content
anymore• No pins that explicitly encourage self-
harm or self-abuse• Simpler tools for reporting copyright or
TM infringements• On the way to API and private
pinboards
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Pinterest Stats and Studies
• Only 13 percent of survey respondents either somewhat or strongly agree that Pinterest influences their purchasing decisions.
• Study Says Pinterest More Trusted By Women Than Facebook, Twitter
• Pinterest Drives More Traffic to Blogs Than Twitter
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NEWS & TIPS
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General stuff
• Twitter turns six• Twitter bought Posterous• 83.8% of US internet users viewed online
video• Video ads accounted for 16.6 percent of all
videos viewed and 1.3 percent of all minutes spent viewing video online. (comScore Feb. 2012)
• YouTube live streaming now available for non-profits in non-profit program
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Facebook & China
• FB blocked in China – but largest number of Facebook app developers in Asia-Pacific region are from China (20%)!
• FB has Chinese-language help pages for developers
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China controlling social network• China forcing Sina Weibo users to use
real names• Sina will have to review posts of users
who have 100,000+ followers, and delete posts that are harmful to "national interests" within 5 minutes.
• However authorities are already capable of tracing the sources of any sensitive information.
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Interesting Reads
• Search Engines Most Popular Path To Web Sites
• Gingrich Campaign Launches Anti-Romney Facebook Timeline
• Facebook Marketing Conference Guides
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THANKS!
illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentations