Thursday, November 13, 2014

Appleton Creative is an award-winning, full-service advertising agency

that provides marketing solutions through all mediums — all in-house.

— Since 1986 —

WEB TRENDSFOR2015

STRATEGY FIRST

APPLETON CREATIVE

You have to feed an idea to make it grow. That’s where Appleton

Creative comes in. More than just a marketing and advertising

agency, we create, educate, collaborate and nurture. The result is

crisp, fresh creative which works in tandem with our analytical

approach. You grow, you harvest the benefits, you prosper –

sweet and simple.

SERVICES

BRANDING/ADVERTISING

Concept & Strategic Development • Advertising Campaigns

Corporate Logos & Brand Development • Publications & Catalogs

Direct Marketing • Brochures & Marketing Collateral

Branded Environmental Space Design • Media Buys

Marketing Plans • Public Relations • Infographics

WEB/SOCIAL MARKETING

Responsive Web Design • Mobile & iPad App Development

E-Commerce • Social Networking • Search Engine Optimization

Analytics • Google AdWords • Multimedia Presentations

Blogs • Reputation Management • Custom Programming

VIDEO/AUDIO

Full-Service Location Shooting (Film & High Definition Video)

Script & Concept • Post-Production • Stock Footage Library

Original Music Production & Stock • Animation

Stop Motion Graphics • Voice-Overs

TRUST US FOR YOUR WEB, SEO, PR, PRINT

AND VIDEO CREATION

539 Delaney Avenue, Orlando, Florida 32801

Phone: 407.246.0092 • info@appletoncreative.com

www.appletoncreative.com

Film &Video

DigitalMedia

Web/Social Marketing

Marketing Campaigns

Custom Spaces

PrintMedia

Brand& Message Public

Relations

LAY THE FOUNDATION FOR A SUCCESSFUL YEAR WITH THESE

NEW WEB STRATEGIES.In marketing, it’s easy to chase a trend without consideration for consumer

behavior, often resulting in expensive mistakes. In 2015, we’ll see the

emergence of a digital world where strategic communication is key.

As the world settles into its open-share, mobile-first environment, the

consumer expectation is that information will be available in interactive

and creative ways. Rise above the chase and pick the technology that

best supports your strategy.

MOBILEFIRST

MEDIA-RICHSTORYTELLING

MICROINTERACTIONS

CONTEXT-RICHSYSTEMS

BRANDS ASPUBLISHERS

Audiences have moved off the desktop and on to mobile. They

demand all the content and functionality of a “full” website.

It’s time to go responsive.

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DEG

RAD

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RAD

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MOBILE-FIRSTUSER INTERFACE DESIGN

ENHANCE FEATURES PROGRESSIVELY

DEGRADE FEATURES GRACEFULLY

TRADITIONALMOBILE DESIGN

MOBILE-FIRSTPHILOSOPHY

Start lean and mean forSMARTPHONES.

What is worthadding forTABLETS?

What is worthadding forLAPTOPS?

Design maximumfunctionality forDESKTOP.

What is removedor simplified forTABLETS?

What is removedor simplified forSMARTPHONES?

PARALLAX ANIMATION

Engage your audience with rich media, infographics, parallax

animation and interactive pieces.

PARALLAXANIMATION

Slower/Shorter

Faster/Longer

LARGER PHOTOS & VIDEO

ADDITIONAL & LARGER

PHOTOS / VIDEO

640x480

800x600

1024x7681280x800

1680x10801920x1080

INFOGRAPHICS

INFOGRAPHICS

MOBILE FIRST PHILOSOPHY

FORM MESSAGES

The little things matter a lot. Every button, form message and pop-up

communicate your brand and evoke an emotion.

POSITIVE EXPERIENCES

Customize your user’s experience through geolocation and retargeting.

GEOLOCATION

GEOLOCATION

RETARGETING

RETARGETINGAWARE FRIEND PROSPECT LEAD OPPORTUNITY CUSTOMERKNOWN

NAMES

WHAT IS YOUR CUSTOMER’S JOURNEY?Use the customer’s journey to guide your content marketing and create

an authentic brand voice.

WHAT IS YOUR CUSTOMER’S JOURNEY?