web transformation update
TRANSCRIPT
![Page 1: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/1.jpg)
Web Producers Network
Graham Bird Head of Digital Communications
![Page 2: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/2.jpg)
Before we start
• No food or drink in here please • Fire exits/assembly point • Toilets
![Page 3: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/3.jpg)
Introduction
• For anyone involved in digital production around the University
• Updates • Sharing best practice and ideas • Have a chat
![Page 4: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/4.jpg)
Today
• Web Transformation update • UX on a shoestring • Coffee break • Google Analytics • Video
• Feedback
![Page 5: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/5.jpg)
Web Transformation update
Graham Bird Head of Digital Communications
![Page 6: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/6.jpg)
Update
• Programme changes • Since last time • Heidi from School of Healthcare Sciences
• In progress • Up next
![Page 7: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/7.jpg)
Programme changes
• Extended to March 2016 • Making a case for ongoing resource • Gareth Hughes (Programme Manager)
![Page 8: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/8.jpg)
Thank you
![Page 9: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/9.jpg)
Since last time
![Page 10: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/10.jpg)
Since last time
![Page 11: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/11.jpg)
![Page 12: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/12.jpg)
![Page 13: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/13.jpg)
Milestones Since last time
First sites live (URIs)
Last meeting
First 5 Schools
Research & REF 2014
Staff & Student intranet
Business
MAR APR OCT DEC JAN MAR JUN
About
2015
News & Media
FEB
![Page 14: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/14.jpg)
Live on Squiz • Global Opportunity Centre • About • Alumni • NATO Summit conference • Coleg Cymraeg Cenedlaethol • Research • REF 2014 • School of Healthcare Sciences • School of Social Sciences • School of Dentistry • School of Chemistry • Catalysis Institute • School of Optometry and Vision
Sciences
• Eye clinic • Student intranet • Staff intranet • College of Biomedical and Life
Sciences • College of Physical Sciences and
Engineering • The Way Forward • Creative Cardiff • News • Media Centre • Business
Since last time
![Page 15: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/15.jpg)
Functionality delivered so far • Dynamic navigation • Custom header and
footer • Responsive design • Flexible pages • Teasers • News • Academic profiles • Locations • Facilities • Teams • Links • Internal events • Quotes and testimonials • Calls to action • Contacts
• Maps • Facts • Carousels • Downloads • Galleries • Research units • RSS feeds • Responsive images • Videos • Audio • Twitter feeds • Case studies • REF results • Progress display • Courses • Applications
• Faceted search • Authentication • Workflow • Caching • Subject resources • Staff discounts • URI homepage • School homepage • Flexible homepage • Integration with public
Events site • Integration with ORCA • Integration with LDAP • Integration with SIMS
module and course data • Third-party embeds
Since last time
![Page 16: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/16.jpg)
Third-party embeds
Over 300 services
Since last time
(UI Kit 1.4 and above)
![Page 17: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/17.jpg)
Author training and support
• Squiz training course • Web author guides • Writing style guide • Writing for the web training course
(email [email protected] for dates)
Since last time
![Page 18: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/18.jpg)
Intranet
• Launched mid-January • Version 1 • Student and staff areas • Started closing parts of the website • Plenty more to do
• Please give us feedback
Since last time
![Page 19: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/19.jpg)
Intranet objectives
• Improve internal communications • Enhance student and staff experience • Increase opportunities for collaboration • Improve productivity and efficiency
• Slim down website
Since last time
![Page 20: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/20.jpg)
Staff vs student usage
• 94,000 page views • 31,000 visits • 16,000 visitors • 1,700 searches • 92.8% return
visitors • 10% mobile
Since last time
• 192,000 page views • 42,000 visits • 11,000 visitors? • 5,000 searches • 94.8% return
visitors • 4% mobile
![Page 21: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/21.jpg)
New search engine Since last time
• Funnelback enterprise search product • Used by a range of universities and large
businesses • Already used on intranet – Filter by page, document, team, location, facility – Also searches internal content on website – Drives interactive map
• Lots of interesting applications
![Page 22: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/22.jpg)
Other Funnelback HE clients Since last time
• Cambridge University • Goldsmiths University London • Keele University • Leeds Beckett University • London School of Economics • London Metropolitan University • Nottingham Trent University • Queen Mary University London • University of Bath • University of Cumbria • University of Essex • University of Exeter • University of Glasgow
• University of Greenwich • University of Hull • University of Liverpool • University of Portsmouth • University of Staffordshire • University of South Wales • University of St Mark & John • University of Stirling • University of Sunderland • University of the Arts London • University of Wolverhampton • University of York
![Page 23: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/23.jpg)
Over to Heidi
![Page 24: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/24.jpg)
In progress
![Page 25: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/25.jpg)
Moving to Squiz • Intranet Events • Graduation • Undergraduate courses • Postgraduate Taught courses • Postgraduate Research courses • Postgraduate funding search • Business • School of Biosciences • School of History, Archaeology and
Religion • School of Pharmacy and
Pharmaceutical Sciences • School of English, Communication
and Philosophy • School of Earth and Ocean
Sciences • School of Welsh • School of Mathematics • School of Computer Science and
Informatics • Systems Immunity Research
Institute • Energy Systems Research
Institute • School of Medicine • FOI
In progress
![Page 26: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/26.jpg)
Blogs review
• Review of blogs.cardiff.ac.uk • Plan to increase visibility on website • 308 blogs • 80% have no content or are not maintained • We’ll be in touch
In progress
![Page 27: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/27.jpg)
Brand review
• “Digital C” (aka “Turkish flag”) abandoned
• University logo restored
In progress
![Page 28: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/28.jpg)
![Page 29: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/29.jpg)
Brand review
• “Digital C” (aka “Turkish flag”) abandoned
• University logo restored • New social media avatar guidelines • New suite of email templates
In progress
![Page 30: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/30.jpg)
UI Kit on BitBucket
• Moving from a private to a shared code repository
• Major change • Easier to raise bugs • Integrated code and documentation • Developers can submit code improvements • Contact [email protected] for access
In progress
![Page 31: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/31.jpg)
Intranet
• Welsh language improvements • Schools consultation • Continuing to migrate content • Internal events • Enabling academics to edit their profiles
In progress
![Page 32: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/32.jpg)
Up next
![Page 33: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/33.jpg)
Up next
• Innovation • Study • More Schools • Clearing • Outcomes from Schools consultation • Homepage • Website search • and much more…
Web Transformation
![Page 34: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/34.jpg)
Refresher
![Page 35: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/35.jpg)
Web Transformation objectives
• Replacement of ageing web infrastructure • Consolidation of many CMSs • Governance & support • Creation of a University-wide intranet
Refresher
![Page 36: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/36.jpg)
Web Transformation objectives
• Replacement of ageing web infrastructure • Consolidation of many CMSs • Governance & support • Creation of a University-wide intranet • Leaner, more effective website • New (mobile & tablet friendly) design • Better authoring experience • Improved Welsh language support • Reduced duplication of information
Refresher
![Page 37: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/37.jpg)
URL best practices
• cardiff.ac.uk • cardiff.ac.uk/cy for Welsh content • NOT cf.ac.uk • caerdydd.ac.uk for promotional purposes • No public-facing acronyms • Avoid deep linking in marketing • If in doubt, ask
Refresher
![Page 38: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/38.jpg)
URL best practices Refresher
Domain www.cardiff.ac.uk www.cf.ac.uk www.caerdydd.ac.uk
Authority 82 72 40
Incoming links 898,000 173,521 44,122
Linking domains 8,256 3,746 157
![Page 39: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/39.jpg)
URL best practices Refresher
www.cardiff.ac.uk
www.cf.ac.uk
www.caerdydd.ac.uk
+1
+1
+1
Separate search rankings
![Page 40: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/40.jpg)
URL best practices Refresher
www.cardiff.ac.uk
www.cf.ac.uk
www.caerdydd.ac.uk
+1
![Page 41: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/41.jpg)
URL best practices Refresher
www.cardiff.ac.uk
www.caerdydd.ac.uk
Consolidated search rankings
(Welsh content has
most to gain)
www.cardiff.ac.uk/cy
![Page 42: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/42.jpg)
Why do search rankings matter?
• Make ourselves more competitive in the market • Increased traffic to website “for free” • Increased credibility and trust • Helps with some Way Forward KPIs
• Improved brand awareness • Better ROI on effort spent on website • Snowball effect
Refresher
![Page 43: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/43.jpg)
Avoid deep linking
• Risk of breakage - deep links change more than high level pages
• Users bypass your key marketing pages • Users won’t remember them anyway
• Use the highest possible link that makes sense • Never print a link to a downloadable file
Refresher
![Page 44: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/44.jpg)
How you can help
![Page 45: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/45.jpg)
It’s not a migration
• Systematic migration of existing pages achieves very little
• New sites, built from scratch • A chance to review audiences and objectives • Trim the fat • Reduce your maintenance overhead • Reinforce the brand • Embrace consistency
How you can help
![Page 46: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/46.jpg)
Keeping momentum
Get the right people involved: • Communications specialists • Subject-matter experts • Decision makers
It’s not an IT project
How you can help
![Page 47: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/47.jpg)
Keeping momentum
Local resource is the key: • it’s not automatic • we can’t do it for you • it is a time consuming process • other Schools are waiting in line • launch day is not the finish
How you can help
![Page 48: Web Transformation update](https://reader030.vdocuments.us/reader030/viewer/2022032421/55a858841a28ab712d8b48a1/html5/thumbnails/48.jpg)
Questions?