web training programme 2005 towards a unesco portal

Web Training Programme 2005

Towards a UNESCO Portal


Table of Content

1. UNESCO and the Internet: Facts and figures

2. Audiences: UNESCO website current issues3. UNESCO Portal vision and development

strategy4. Questions & answers

1. UNESCO and the Internet:

Facts and figures


UNESCO Website: from 1995 to now

1995 2002 2003 2004 2005

UNESCO Website V. 1 UNESCO Website V. 2

32 GC

Creation of BPI/WEB to coordinate

Admin. Circular on Internet use

Tuesdays of PortalIntersectoral Team

Guidelines elaboration

BenchmarkStudies

Users tests

+ Fieldworkshop

DG Blue Note on Portal

Development


1995


1997


2001


2005


UNESCO.ORG Facts & Figures

Number of pages: 200,000Number of databases & referral: 122Number of Sections (sub-sites): 200Number of documents (UNESDOC): 48,500Volume on servers (Mb): 100,000


UNESCO.ORG – Traffic evolution

Source: Mediamétrie - e-stat

Not included: UNESDOC, Field Offices, Institutes, publishing, photobank

Page views

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

Mai

2003

Juin

2003

Juille

t 200

3

Aout 2

003

Septe

mbr

e 20

03

Octobr

e 20

03

Novem

bre

2003

Janv

ier 2

004

Fevrie

r 200

4

Mar

s 20

04

Avril 2

004

Mai

2004

Juin

2004

Juille

t 200

4

Aout 2

004

Septe

mbr

e 20

04

Octobr

e 20

04

Novem

bre

2004

Janv

ier 2

005

Fevrie

r 200

5

Mar

s 20

05

Avril 2

005


Traffic Rank for unesco.orgName Rank /

All Sites on WWWeb Rank

IGO & UN System

Europa UN

827 2,176

1 2

WHO 3,763 3 UNESCO 4,771 4 FAO 5,190 5 OECD UNDP

9,673 11,199

6 7

UNICEF 15,200 8 ILO 15,450 9 IMF 16,032 10 WTO 18,443 11 IAEA 41,948 12 UNEP 52,491 13 WFP 59,562 14 UNAIDS 70,439 15 UNHCR 74,490 16 IFAD 160,824 17 Source: Alexa.com The traffic rank is based on three months of aggregated historical traffic data from millions

of Alexa Toolbar users (amazon.com) and is a combined measure of page views and users (reach).


Reach for unesco.org

Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that if you took random samples of one million Internet users, you would on average find that 280,000 of them visit yahoo.com. Alexa expresses reach as number of users per million.

Daily Reach per Million Users

Europa 854 UN 467,5 WHO 275,5 FAO 248,5 World Bank 242,5 UNESCO 212 UNDP 97,5 ILO 91,5 UNICEF 82 IMF 79,5 WTO 66 IAEO 30,5 UNEP 27,5 UNAIDS 18 WFP 16 UNHCR 15,5 IFAD 7,7 Source: Alexa.com - May 2005

Web Training Programme 2005Traffic by Major Sections

April 2005 (Page views)

World Heritage 24%

Culture 15%

Homepage 12%Education 9%

Communication & Info 6%

Water 5%

Recruitment 4%

Search 4%

Statistics 3%

Social Sciences 2%About 3%

Others 13%


Visibility and popularity

18,100,000 results while searching "UNESCO" [Google]

13,700 links pointing to UNESCO [Google]

9 min 42 sec: Average time spent per visit [eStat -April 2005]

Originating from all the countries of the world (Top: France, USA, GB, Australia, Canada, Spain, Mexico, Italy, Uruguay) [eStat -April 2005]


Google links Benchmark BBC : 316.000 CNN : 157.000 Europa : 81.500 OECD : 56.400 UNESCO : 13.700 Greenpeace : 9.980 WTO : 8.450 IMF : 8.110 NATO : 7.530 WFP : 3.430


Strategic KeywordsUNESCO rank in Google results

Peace 19th / 134,000,000 Education 20th / 1,160,000,000 Culture 97th / 294,000,000 Social sciences 31st / 45,200,000 Cultural diversity 2nd / 4,260,000 Tsunami 57th / 52,700,000 Intangible heritage 1st / 43,700 Culture+Africa 3rd / 24,800,000 Education+Africa 6th / 63,600,000


World Internet Users

World RegionsInternet Usage,

March 2005Usage Growth

2000-2005

Africa 13,468,600 198.3 %

Asia 302,257,003 164.4 %

Europe 259,653,144 151.9 %

Middle East 19,370,700 266.5 %

North America 221,437,647 104.9 %

Latin America/Caribbean

56,224,957 211.2 %

Oceania / Australia 16,269,080 113.5 %

WORLD TOTAL 888,681,131 146.2 %

[Nielsen//NetRatings – ITU - InternetWorldStats.com]


English33%

Chinese13%

Spanish6%

Other Languages18%

Japanese8%

Russian1% Arabic

2%French

4%

German6%

Korean4%

Italian3%

Portuguese2%

Internet Users by Language

[Nielsen//NetRatings – ITU - InternetWorldStats.com]

6 official languages = 59%

2. Audiences: UNESCO Website

current issues


Audiences First Study 2000

Major trends: • From Europe• Working in the Public Sector• Scholars and Students• Highly educated

Visiting UNESCO website for…

Professional and personal purposes Principal topic of interest: Education Preferred Service: Official Documents

[Source : Médiamétrie – Décembre 2000]


UNESCO Audiences Web User Profiles

Scholars / Scientists Teachers / Educators Journalists / Media professionals Decision makers / Civil Servants Activists / Development agents (ONG, OIG, UN) Students / Youth UNESCO Staff Members

[Source: Logical Framework – Stakeholders analysis UNESCO Web Workers - June & November 2004]


User Experience Scenarios

A Secondary school teacher seeking pedagogical material on HIV/AIDS prevention

A civil servant from the Ministry of environment looking for comparative data on fresh water

An NGO responsible willing to get in touch with UNESCO programme specialists dealing with sustainable development

A journalist searching information for a dossier on slavery abolition

A student preparing a thesis and seeking information and data on bioethics

A UNESCO staff member willing to get information on training opportunities


Exercise – Role game (2X2)

According to a user experience scenario, Imagine the type of information you

are seeking for List the difficulties you will most

probably encounter


User Experience Feedback

Rich

Complete

Elaborated

Universal

InformationalPedagogical

Diversified

Messy

Labyrinth

Heterogeneous

Complicated

BoringInteresting

Elitist

Overloaded


Audience needs* General Information

by Fields of activity (actions, projects, …) by Country about Partners about the Organization: who, what,…

Specific Information and Services official documents (legal texts, conventions) contacts in UNESCO calendar of upcoming events statistics, research reports publications, on-line journals

Common standards relevant and updated content web writing style (short, clear, scanable, without jargon and acronyms, …) navigation coherent look and feel

*Source: User tests results presented by Axance to UNESCO in February 2004

3. UNESCO Portal vision & Development

Strategy


Requests and expectations

From Audiences at large (Internet consultation)

To receive information from one coherent Organization (global, credible, reliable, updated, multilingual, official)To know Programme activities, networks, achievements, …

Increase Visibility and Promote the Programme with a Communication & Service Tool

From Stakeholders (UNESCO Communities)

To take part in Programme implementationTo share knowledge and build Knowledge CommunitiesTo improve Organization efficiency (cost saving, performance)

Implement Programme with a Working Tool


a tool for Programme implementation a backbone for UNESCO Communication

a Service solution for collecting, preserving, creating, sharing Multilingual Knowledge

a interactive Platform linking UNESCO Constituencies and build Communities of Practice

VisionThe UNESCO Portal should be …

a tool for Programme implementation a backbone for UNESCO Communication

a Service solution for collecting, preserving, creating, sharing Multilingual Knowledge

a interactive Platform linking UNESCO Constituencies and build Communities of Practice

4 Portal Major Functions


Evolution process (from now on)

2005 2006 2007 2008

UNESCO Website V. 3

UNESCO Portal

33 GC

Detailed Action Plan:

-Guidelines-Training-Technique-Management

Priority Projectsimplementation

Communities of Practice

Development

34 GC

2008 – 2013 Medium Term

Strategy Preparation

UNESCO Knowledge

Management Strategy

Web Training Programme 2005Short-term objectives - Action

Plan (DG Blue Note – February 2005)

1. Setting-up strategic & operational management2. Ensuring technical infrastructure availability 3. Enhancing internal capacities4. Establishing common guidelines

1. Launch a Portal prototype on UNESCO’s 60th Anniversary2. Develop basic Portal services

A. Building common tools, standards & capacities

B. Implementing common key-projects

To illustrate the potential of a fully developed UNESCO Portal


Management Operational management mechanism

DIT(2 persons)

BPI/ENM(18 persons)

CLTWeb Team

(8 persons)

Field OfficesInstitutes

Web Teams(about 120 persons)

EDWeb team

(5 persons)

SHSWeb Team

(3 persons)

SCWeb Team

(2 persons)

CIWeb Team

(2 persons)

OperationalWorkingGroup(7 persons)

CentralServices

Web Teams(about 15 persons)

ERCWeb Team

(1 person)


Guidelines

Training

User needsProject Design

User Interface

Data Structure & Qualification

Editorial Policy &

Principles

Functional

Architecture &

Technical

Infrastructure

Strategic &

Operational

Management

Content

Architecture

Portal Vision & Strategy


Training Programme 2005

Improving impact, coherence and quality (4 modules)

1. Towards a UNESCO Portal (3 hours)2. Writing Web-Content (2 days)3. Managing Web-Content for Editors (2 days)4. Simplify for Content Providers (3 hours)


Training Curricula 2005

For Web Content Providers

1. Towards a UNESCO Portal (3 hours)2. Writing Web-Content (2 days)3. Simplify for Content Providers (3 hours)4. Aptitude Test 5. Content Provider certificate

For Web Editor

1. Content Provider certificate 2. Managing Web-Content for Editors (2 days)3. Aptitude Test4. Web Editor certificate

4.Questions & Answers

web training programme 2005 towards a unesco portal

Documents

figures web training

number of users

internet users

traffic evolutionsource

orgthe traffic rank

number of documents

number of databases

number of sections subsites