Towards a renewed Towards a renewed UNESCO WebsiteUNESCO Website

BPI/WEB – Juin 2003BPI/WEB – Juin 2003

Implementation of the new Implementation of the new

Communication StrategyCommunication Strategy

Improving UNESCO’s visibilityImproving UNESCO’s visibility Nurturing public debateNurturing public debate Linking communication to Linking communication to

ProgrammeProgramme Integrating Web with Integrating Web with

communication and public communication and public informationinformation

UNESCO Web UNESCO Web First GenerationFirst Generation « 1.000 flowers » emerged« 1.000 flowers » emerged 70 sub-sites created in static mode70 sub-sites created in static mode More than 100.000 pages online + More than 100.000 pages online +

databases databases High level of creativityHigh level of creativity Scattered images - mosaicScattered images - mosaic Unevenly updatedUnevenly updated 2002 : 1,5 millions visitors per month2002 : 1,5 millions visitors per month

Challenges for theChallenges for the2nd Generation2nd Generation

Coordinated ContentCoordinated Content Improved Coherence Improved Coherence Effective Dynamic Web Effective Dynamic Web Increased Multilingualism Increased Multilingualism Transform Website into a PortalTransform Website into a Portal

Four main lines of Four main lines of action for Renewal action for Renewal ProcessProcess Thematic approachThematic approach

Resources available by themes/topicsResources available by themes/topics

Graphic and ergonomic coherenceGraphic and ergonomic coherence

Development of interactive Web Development of interactive Web servicesservices

GeneralInfo

Education Sciences Soc.Hum. Sc.

Culture Com. Info.

Cross cut.Themes

NewsEvents

Documentaryresources

Joining

Strategies

Evaluations

CommunityNetworks

e-services

Statistics (UIS)

Legal instruments

Information Architecture

UNESCO PortalUNESCO Portal

Thematic approachThematic approach Geographic approachGeographic approach Community approachCommunity approach Institutional approachInstitutional approach

Services Services ParticipationParticipation

Graphic User Interface Graphic User Interface (principles)(principles)

Themes Resources

IdentificationBanner

Contents

A “family look”A “family look”

Working ToolsWorking Tools

UNESCO chose a modular architecture with UNESCO chose a modular architecture with different technological bricks to be assembleddifferent technological bricks to be assembled

For Web Content Management : «Simplify» For Web Content Management : «Simplify» – Easy to useEasy to use– Good management of multilingualismGood management of multilingualism– Web based access for Management and publication Web based access for Management and publication – Administration of access rights and permissionsAdministration of access rights and permissions– Content Manag.+ Workflow + Collaborative workContent Manag.+ Workflow + Collaborative work

Page built with Simplify

(Example of) (Example of) ErgonomyErgonomy

Production ProcessProduction ProcessSampleSample

Login and password are provided by Chief Editor (by Sector)

1)1) IdentificatioIdentificationtnto be in o be in production production modemode

AddAdd2) Click on « Add content » and 2) Click on « Add content » and select the type of content to addselect the type of content to add

Enter ContentEnter Content3) Fill in the form (information)3) Fill in the form (information)

Translate & Cross-Translate & Cross-referencereference4) Edit other linguistic version /4) Edit other linguistic version /Cross-reference in other topics / Cross-reference in other topics / FinishFinish

VisualizeVisualize5) It’s published !5) It’s published !

Basic Basic RecommendationsRecommendationswhile (re)building a websitewhile (re)building a website Concentrate on structure and Concentrate on structure and

content (quality of information, web content (quality of information, web writing, images, translations)writing, images, translations)

Enter data in Simplify uniformlyEnter data in Simplify uniformly Do not panic if the visualization does Do not panic if the visualization does

not correspond to the objective not correspond to the objective Discuss « templates » (final Discuss « templates » (final

visualization) with Sector Web visualization) with Sector Web Admin Admin

Online Assistance Online Assistance http://portal.http://portal.unescounesco.org/.org/webhelpwebhelp

– Login : helpLogin : help– Password : helpPassword : help

ResponsibilitiesResponsibilities

Director GeneralDirector General : : responsible for content responsible for content

By delegation of authority, By delegation of authority, ADG, Directors and Sector Web teams : ADG, Directors and Sector Web teams : responsible for their sectionsresponsible for their sections– BPI/Web : global coordination, management BPI/Web : global coordination, management

of general information, Quality controlof general information, Quality control– DIT : adequate Hardware & Software Tools DIT : adequate Hardware & Software Tools

for permanent and good quality servicesfor permanent and good quality services

Implementation Implementation processprocess1.1. Contact your Sector Web Team Contact your Sector Web Team

(Central services : BPI/WEB - Field Offices : BFC)(Central services : BPI/WEB - Field Offices : BFC)

2.2. Identify a project manager Identify a project manager (building & (building & maintenance)maintenance)

3.3. Work out structure and content Work out structure and content (multilingual)(multilingual)

4.4. Get trained to use SimplifyGet trained to use Simplify

5.5. Enter contentEnter content

6.6. Discuss “templates” with your Web AdminDiscuss “templates” with your Web Admin

7.7. Maintain, keep it lively and develop Maintain, keep it lively and develop servicesservices

Advice from the guru Advice from the guru of Web page usabilityof Web page usability“The starting point for any Web project should

be a task analysis of the information and features that users need.

The second step is to construct an information architecture for this content.

Only after you know the content and structure should you design navigation and pages.” [1]

[1] Jakob Nielsen's Alertbox, June 2, 2003: http://www.useit.com/alertbox/20030602.html