web stories - the end of obscurity
DESCRIPTION
This is a helicopter view of corporate online communication strategies we prepared for a multi-national multi-brand group.The idea was not to dig deep into specifics but to simplify the overall strategy into bite-sized chunks that the entire board could easily relate to.TRANSCRIPT
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Web StoriesThe end of obscurity
socialstarter.com
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
How the web shapes a brandVs.
How a brand shapes the web
Part 1
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Every action on the web makes an impact
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Company side
Customer side
Every action in Web 2.0 makes two
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Cus
tom
er s
ide C
ompany side
Blog
Images/Video
Outreach
Insights
Backlinks
Feedback
Previews
Dialogue
Comments
Popularity
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
InfluenceVs.
Equilibrium
Part 2
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Ripples of Influence
Custom
er side
Com
pany side
equilibrium
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Company side
Customer side
Insights
Messaging
Feedback
Brand Perception
equilibrium
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand IdentityVs.
Communication Influence
Part 3
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand Identity
Mktg. strategy
Online
Offline
Web 1.0
Web 2.0
Web 3.0
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
AwarenessVs.
Interest
Part 4
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Web 1.0 Awareness Interest Quantitative Insights
Traditional Website
Mono-directional communication
Passive participation
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
TalkingVs.
Engaging
Part 5
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Web 2.0
Social Media Activities
Bi-directional communication
Active participation
Awareness Interest Reputation Trust Popularity Authority Community Loyalty Following Empathy Immediacy Respect Insights Relevance Quantitative Insights Qualitative Insights
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
ServiceVs.
Solutions
Part 6
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Web 3.0
Web Applications
Personalized Services
Active participation
Personalized Services Reputation Trust Authority Loyalty Immediacy Insights Relevance Quantitative Insights Qualitative Insights
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
SimplicityVs.
Sophistication
Part 7
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand Objectives
Web 1.0 Web 2.0 Web 3.0
Traditional Website Social Media Activities Web Applications
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
SimplicityVs.
Scalability
Part 8
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand Objectives
Web 1.0
Web 2.0
Web 3.0
Traditional Website
Social Media Activities
Web Applications
Brand Objectives
Web 1.0
Web 2.0
Web 3.0
Traditional Website
Social Media Activities
Web Applications
Brand Objectives
Web 1.0
Web 2.0
Web 3.0
Traditional Website
Social Media Activities
Web Applications
Multi-brand Strategy
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
SimplicityVs.ROI
Part 9
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Return on Investment
Web 1.0 Web 2.0 Web 3.0
Awareness Interest Quantitative Insights
Awareness Interest Reputation Trust Popularity Authority Community Loyalty Following Empathy Immediacy Respect Insights Relevance Quantitative Insights Qualitative Insights
Personalized Services Reputation Trust Authority Loyalty Immediacy Insights Relevance Quantitative Insights Qualitative Insights
large mediumsmall
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
ROIVs.
Cost
Part 10
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
ROI
Cost
large
medium
small
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
The web promiseVs.
Added value
Part 11
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Enrich
Simplify
inspiration: Hugh MacLeod
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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
The End.The beginning of clarity
socialstarter.com