Presented by:Jasmine Sandler

CEO|Agent-cyWeb Marketing Consultant

1515 BroadwayNY, NY 10036 347-809-5480

jsandler@agent-cy.com

WEB MARKETING ESSENTIALS:::::

2013 & beyond | OCTOBER 2, 2012

EXPLOSIVE WEB USAGE::::

THE OPPORTUNITIES AND COMPETITION ONLINE ARE STRONGER THAN EVER

SEARCH CHANGES::::

POSTIIVE: Visitor engagement matters more than ever. POSITIVE: Content quality will grow in importance NEGATIVE: Duplicate Anchor Text and Links from Article

Directories/Low Quality Sites NEGATIVE: Target Sites with Duplicate Content

CONTENT CONSUMPTION::

Content consumption increases on tablet and mobile and online video leads the way

APP USAGE:: 1.82 Billion

Iphones and Androids combined expected by 2013

Social & Productivity Apps leading the way: Twitter, Facebook, Linkedin

Google +

App marketplace opens up added revenue streams for in-app ads, subscriptions

BLOGGING’S INFLUENCE::

Looking to drive Online Brand Awareness? Journalist Search the Blogs for Topics. Customers trust Blogs for Real reviews and opinions on products & services

MOBILE USAGE::

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013.

By 2014, 3 billion Smartphones will make Internet transactions

Gartner Predictions

SOCIAL RULES THE WEB::::

This is where customer service lives & client relationships are developed

RESPONSIVE DESIGN::::

Investing in a responsive design to support mobile is crucial

WEB MARKETING 101::

Know Who You Are Targeting

Know How Your Industry Uses the Web & Marketing Channels

Know Your Direct & Indirect Web Competitors

Know Where Your Target Lives Online

Know How Your Audience Digests Web Content

Know How to Reach & Engage Across the Customer Lifecycle

Know Your Online Marketing Goals and How to Track

Know How to Budget for Web Marketing

WEBSITE PLANNING::::

Know Your Audience

Have a website User Plan(UX)

Use Wordpress or similar as a platform

Define Conversion Points and Set Trackable Goals

Produce and use professional copy, imagery and video

Have a Mobile-Friendly Version of your site

Optimize Your Site for SEO and Social

CONTENT PLANNING ESSENTIALS:::: Create Content with Your Target in Mind

Make Content Shareable

Utilize Your Keyword Phrases Effectively in your Content

Have a Content Frequency Plan and Execute

Have a Committed Resource or Team to Manage Your Content Content includes: Website Copy; Blogging; Images; Video; Podcasts,

Press Releases; Webcasts; Webinars; Social Media Status/Commenting

Have Tracking Metrics in Place to Track Your Success in Content

Sharing

SOCIAL MEDIA 101:::: Have a Social Strategy that …..

Makes sense for YOUR business

Addresses YOUR target audience

Is reasonable to YOUR resources

Is Tracked to YOUR success metrics.

SEO 101::::

Have an SEO Strategy that ….. Utilizes quality, relevant content on a frequent

basis

Reviews your current site for any SEO issues

Avoids Duplicate Content, Keyword Stuffing and Cloaking

Has well researched keywords in mind

Addresses YOUR target audience by real search volume

Is reasonable to YOUR resources

Is Tracked to YOUR success metrics.

For ALL SEO resources and tools, visit JasmineSandler.com

GOOGLE+ ON THE UPSWING

170mm+ Google+ Users Personalized SERPs

leading SEO results – affects executives’ brands

Keys to success: Participation High circle counts Delivering Brand

FACEBOOK CONTENT & SHARING

Keywords with Posts/Comments Shareable content – think images and video,

quotes Page setup complete with calls to action Think Fans and friends of fans Connect with topic based FB pages, groups,

people and comment

FACEBOOK EXCELLENCE

TWITTER LINKS & MENTIONS DRIVE SEO

Followers, retweets affect real-time search Keys: Newsworthy content, events, sharing

non-personal valuable information Sharing links Following credible authors, journalists &

engaging in @mentions Asking for retweets Mentioning links/tweets containing “Twitter” Engaging with popular tweets that are

relevant to your personal or corporate brand Using #hashtags/keywords|

#TWITTER EXCELLENCE

LINKEDIN EFFECTIVE PROFILING HELPS SEO

Company Profile Complete Images Products & Services Employees. Partners.Vendors = followers News. Fully Managed Blog Link Managing Job Updates

All Key Employees Have Full Personal Profiles Personal Keywords Full Summary Multimedia content – company

presentations/videos/whitepapers/articles Daily Management

LINKEDIN COMPANY PAGE

PINTEREST : HIGH TAGGED IMAGE ACTIVITY DRIVES SEO

Use your top keywords in your product/service title Use hashtags to categorize subjects Create simple captions with keywords Put a Pinterest icon on your website. Include your website url on all products

PINTEREST : BOARD IT, PIN IT

SOCIAL BOOKMARKING ESSENTIALS

• Necessary component of your SEO Strategy

• Must be frequent and appropriate

• Increases social signals

• Makes your content sharing easier

MEASURING SOCIAL EFFECTIVENESS

TRACK USER REFERENCE/KEYWORD Use Google Analytics http://www.google.com/analytics/

MEASURING YOUR SEO EFFECTIVENESS

ALL YOUR ONLINE MARKETING ANSWERS

JASMINESANDLER.COM

Agent-cy serviceshttp:www.agent-cy.com

Web Marketing Consulting (Hourly and by Project) Web Site Design and Development Online PR & Blogging SEO Strategy SEO Audits SEO Management Social Media Marketing Strategy Social Media Management Social Media Training

AGENT-CY CONTACT INFORMATION

Agent-cy Online Marketing, Inc.1515 Broadway, 11th Floor

NY, NY 10036(347) 809-5480

jsandler@agent-cy.comwww.agent-cy.com

www.jasminesandler.com