Presented by:Jasmine Sandler

CEO Agent-cy Online Marketingjsandler@agent-cy.com

LinkedIn®: Marketing Techniques to Stand out From the Crowd

What is a Personal Brand?

• How An Individual is Perceived in His or Her Industry

• The Act of Packaging Yourself as a Brand

• Your Own Personal Unique Market Position

• A Person’s Compelling Story & Related Character

How Do You Define Your Brand?• Start with developing your own "individual value statement". Consider how

you are different, yet better.

• Review personal brand competitors success tracks – what has made them a brand?

• List three of your strengths. If you are unsure, ask colleagues and friends what they consider to be your strengths.

“Jasmine is smart, articulate and knows her stuff. If you're looking for someone who KNOWS branding....Jasmine is the one to speak to. Ramon Ray, SmallBizTechnology

“Jasmine is…THE QUEEN OF ONLINE MARKETING!“ Devin Cleary, NYXPO

“Jasmine is one of the best digital marketing professionals in the business. Jasmine consistently met and exceeded our expectations. Jasmine is exceptionally knowledgeable and creative. Mark Benson, DoubleRock Corporation

How Do I Create My Brand?

• Choose who specifically who want to serve and what you want to be known for. What type of expert are you?

• Create your own personal style to reflect the message to your intended audience: Powerful, Fun, Entertaining, Comedic…

•Decide how you want to be seen based on your strengths –Books, TV, Videos, Stunts/Promos, Pictures

• Create a personal branding kit: Headshot, articles you’ve had published, one-sheet, appearances in the news, personal video

How Do I Deliver My Message?

•Identify the Interests and Behaviors of Your Target Audience

•Create Specific content: Video, Articles, Blog Post, Audio

•Create a Messaging plan: Frequency, Length, Tracking, Alerts

•Consider Advertising, PR, Promotions, Events, Speeches, Signings

•Use LinkedIn® as Your Personal Branding Platform

= PERSONAL BRANDING PLATFORM

Your LinkedIN Profile Matters, A LOT• Think Search Visibility, Think Engagement, Think Uniqueness• Strong Headline Copy – Your Direct Response Ad• Highlighting summary with experience and results

Your Leadership in LinkedIn Matters Too• Your Own LinkedIn Group to serve your own Community• If Your Profile States A Skill, Back it up – Answers Matter

Your Daily LinkedIn Participation is a MUST• Status Updates – Make it Relevant, Valuable and Short• Answers Gain You Expertise• Update Your Profile When Things Change

= PERSONAL BRANDING PLATFORM

= PERSONAL BRANDING PLATFORM

= PERSONAL BRANDING PLATFORM

= INVALUABLE SALES TOOL

Qualified Lead Generator• LinkedIn Rank helps Search Visibility• Postings of placed articles, blog posts, LinkedInAnswers• Ownership, Management and contribution to Group of Value • Your LinkedIn “Brand”• Event, Award Visibility

Establishes Trust, Credibility and Connection• Know Who You are Talking To Before You Meet• Client Referrals• Client Testimonials Ensure Customer Confidence

Ongoing Sales • LinkedIn Networking• Status Updates• Valuable Group Contributions • Ask for Reference to Display on Your LI profile

-Search for connection

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Answers& Questions

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Publicize your Linkedin profile on your other

profiles

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Connect with me on LinkedIn

http://www.linkedin.com/in/onlinebranding

Websites

http://www.agent-cy.com

http://www.jasminesandler.wordpress.com

http://www.agentcy.wordpress.com

E-mail

jsandler@agent-cy.com

Phone

212-520-1666

Location

1515 Broadway, 11th Floor

NY, NY 10036

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