web marketing -18 mobile marketing
TRANSCRIPT
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WEB MARKETINGLezione #18
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MOBILE MARKETING
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COSA CAMBIA
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SMARTPHONE
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SMARTPHONE STATS
https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
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INTERNET IN TASCA
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GPS
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FOTOCAMERA
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MESSAGGISTICA
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GLOBAL MESSAGING STATS
https://www.statista.com/statistics/437186/mobile-messaging-usage-
worldwide/
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I GRANDI PLAYER
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PIATTAFORME & APP STORE
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APPLE / iOS
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GOOGLE / ANDROID
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AMAZON / KINDLE FIRE
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https://www.statista.com/statistics/250862/
unique-visitors-to-the-most-popular-mobile-
apps-in-the-us/
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IL PIANO MARKETING AL
TEMPODEL MOBILE
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PERSONA MOBILE
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CUSTOMER JOURNEY MOBILE
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LA PERSONA RESTA AL CENTRO
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Testi di riferimento
Conti L. (2016). Web Marketing For Dummies. Hoepli Due testi a scelta tra i seguenti:
*Conti L., Vernelli F. (2016). Blog di successo For Dummies. Conti L., Vernelli F. (2015). Inbound Marketing. *Conti L., Carriero C. (2016). Content Marketing. Meerman Scott D. (2016). Le nuove regole del marketing e delle PR. Di Fraia G. (2015). Social media marketing.