web engagement management
DESCRIPTION
Web Engagement Management 1. We are Realmdigital hi there :) 2. We are a super awesome and exciting team sitting in sunny Cape Town, South Africa. We are techies but we are also a fun bunch. Everything we do can be summed up by - Imagine then Build! Through our crazy and ground-breaking ideas we build awesome stuff that people love. Have fun, create and inspire. We love technology 3. Companies already doing better business online with Platform... 4. platform – 80 different modules Email Campaigns - distribute your content using Email Newsletters. Web CMS - Manage you website easily and cost effectively. Mobile - offer a custom experience for mobile users. Facebook Applications - create and share content on your Facebook Fan Page. CRM - An integrated client database allows for categorisation and management of your client data. e –Commerce - Sell your products and services to the world. Analytics- Platform integrates with many web analytic tools like Google Analytics. 5. Web Engagement Management 6. Engagement? What’s that? Huh? 7. It’s a conversation 8. Engagement Communities User generated content Commenting Trackbacks Micro-blogging Social media integration 9.Why should I engage? What’s in it for me? 10. Conversion Registration New customer New order 11. Increase the number & quality of relationships 12. What if they don’t like me? 13. Demand generation Targeted marketing. Demand generation strategies determined by need recognition. 14. Demand generation Content optimisation Relevancy enhancements Personalised experience 15. Hang out in all the right places 16. Multi-channel management Website Intranet Email Facebook Twitter Mobile 17. Consistency Same message Same experience Across all devices Across all channels Online and offline 18. Easier said, than done. 19. Most of us are here Website Content Management Email Campaigns Ecommerce 20. Old engagement model 21. Engagement source Search based Search Engine Optimisation - SEO Pay Per Click – PPC 22. We now need to be social 23. Social model image 24. Don’t be afraid 25. We better on a social platform 26. Social engagement 27. Broad engagement 28. Engagement source Social Media based Facebook Twitter 29. What engagement platform works for you? 30. Fan page vs website Content Management Hosting Tools Galleries Comments Polls User Generated Content 31. ROI on a facebook fan page 32. Audience fragmentation 33. Website, facebook, twitter, email 34. Mobile, PC 35. global unit shipments of desktop PCs + notebook PCs vs. smartphones, 2005 – 2013E 36. Customer, Agent, intranet 37. web engagement management 38. a web engagement platform 39. leverage your content 40. other formats, pdf, eBooks, XML, Flash, Mobile 41. ROI of a common engagement platform 42. Greater reach 43. Familiarity & reduced training 44. Maximise use of existing content 45. CRM, E-Commerce, analytics 46. Monitor and measure Analytics Social Media Monitoring Sentiment analysis / Online Reputation Management 47. What now? Still not sure? Speak to me. Website: www.realmdigital.co.za Follow us on Twitter: http://twitter.com/Realmdigital http://twitter.com/wesleylynch Linked-in Profile: http://za.linkedin.com/in/wesleylynch Mobile Number: +27 82 78 44905TRANSCRIPT
