web design is complicated. your design can detract from your message or goal. the simpler the design...
TRANSCRIPT
Web Design is COMPLICATED
Your design can detract from your message or goal. The simpler the design the more ‘message’ gets through
Portfolio of Calm Digital KISS – Keep It Simple Stupid
Nexus 7 website
Video is the immediate future
3D interactive is coming
Spotify
website
SIMPLE
Tips for designing a great site
Arial is still one of the best web fonts
Never More Than Fifteen Words on a Line
link
Use a Scale to Pick Font Sizes
5, 7, 9, 12, 16, 21, 28, 37, 50, 67, 83.
the technical details of arriving at these sizes How to Establish a Modular Typographic Scale.
Begin with a site map no matter how small
At your
competitors sites
LOOK
SketchAnnotateHave FUN with your ideas
Pick One GOOD Colour OR
If you blend use a guide
Blend