9 Colors Designers Use and

Psychology Behind Them

Image credit : https://placeit.net/ and Inspired by http://designmodo.com/color-psychology-web-design/

BLUEPopular blue suggests intelligence and serenity Darker Blues are associated with luxury products Light blues fro refreshing products ideasSuppresses appetite so not for food ads

ORANGEOrange is the new Red: warmth without dangerAssociated with energy (drinks, sports, fitness) Kids love it too

YELLOW In-your- face yellow should be used with cautionMen find it “Distasteful”Kids love it

GREEN The color of nature, green promote well-beingIdeal for health products, ethical campaignLighter green denote innovation and fresh ideas

REDPrompts action, increase breathing and pulse

Red symbolizes passion and is ideal for fashion/makeup brands, dating sites and Food

VIOLATELuxury, elegance and femininity Spans a large female demographic and has no negative association

PINKGood old stereo-typical pinkOften overused to attract the attention of female usersPink is anything girly or baby relatedIt’s also known to stimulate the sweet tooth

BLACKClassy, conventional, corporateBlack suggests excellence and formality

WHITEPure, cool, calm

and modern

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