web content managers refresher workshop manager workshop 2016.pdfweb content managers refresher...
TRANSCRIPT
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Web Content Managers Refresher Workshop
Presented by
Office of University Rela6ons
Informa6on Technology Services
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• Cascade CMS – h@ps://www.hannonhill.com • Open Source – No need to purchase soHware • Can edit from anywhere • Specifically tailored for higher ed • Ac6ve user community • Content management tools
What’s New?
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• Cascade rollout plan • Currently transi6oning and tes6ng top-‐level sites • Will be more seamless than past redesign process • Will contact units as we prepare to transfer their sites in
order to train content managers to use Cascade • Migra6on is expected to be complete by fall 2016
What’s New?
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• UNCW Guidebook App h@ps://guidebook.com/schools/
• Current Guides • Alumni • Campus Recrea6on • CARE • Family & Alumni Weekend • New Seahawks • Crossroads • OSLE • Seahawk Saturday • UNCWelcome • Student Orienta6on
• Process for geXng a guide
What’s New?
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• Eliminate references to: • “Feel the Teal” • “Dare to Soar” • Previous key values:
• Journey of Learning • Spirit of Innova6on • Love of Place
Messaging Priorities
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• Rankings • Global reach • Diversity
Strategic plan in development
Messaging Priorities
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What’s wrong with this Webpage?
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Top Mistakes in Website Content 1. Broken Links 2. Outdated Informa6on 3. Poor naviga6on 4. Lack of contact informa6on 5. Too many font styles and colors
Best Practices Review
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• Make certain org charts and faculty/staff lists are accurate. • Check weekly for needed updates. • Remove informa6on about events promptly aHer they occur.
• Set a reminder on your calendar to do so. • Remove outdated photos or references to people who have
leH UNCW.
• Make sure content manager is correctly iden6fied
Keep Content Current
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• Keep naviga6on terms simple and intui6ve. • Focus on visitors tasks rather than internal org charts. • Arrange links from most to least important. • Aim for no more than 8 links. • Indicate when linking to a PDF.
Neat Navigation
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• Use short words, sentences and paragraphs. • Write with conversa6onal style in your audience’s tenor. • Ensure there are no spelling or gramma6cal errors.
• Have a colleague proofread. • Use bullet points and white space to organize content. • Make sure all links are correct and ac6ve.
• Do not underline text.
“Write right” for the Web
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• Use quality photos and graphics that illustrate your message. • Check Photo Archive Database (PAD)
• Make sure images provide value, not clu@er. • Size images to fit the space before uploading them.
Graphics and Images
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• Accessing Photo Archive Database (PAD). • Faculty/staff portraits • For special projects, visit OUR website and click on
Need OUR Help?
Photos for the Web
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• Official UNCW videos on Vimeo • Embed video in Contribute • Non-‐UNCW produced videos and ADA compliance • For special projects, visit OUR website and click on
Need OUR Help?
Videos for the Web
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• Don’t plagiarize content. When in doubt, source it! • Get permission to use copyrighted materials. • Get permission to use photos of minors. • Consider implica6ons of photo placement with content. • Be familiar with
Responsible Use of Electronic Resources Policy and
Sensi6ve Informa6on Guide (h@p://www.uncw.edu/web/)
Minimizing Liability
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• Use well-‐craHed page 6tles and descrip6ons. • Choose precise (and appropriate) keywords. • Make sure your keywords are used in headings and text. • Keep heading styles in proper order. • Use accurate, well-‐craHed alterna6ve (alt) text for images.
Improving Search Results
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• Repurpose OUR content
• WE ARE UNCW profiles (h@p://www.uncw.edu/weareuncw) • New faculty bios (h@p://www.uncw.edu/newfaculty/) • Homepage items (h@p://www.uncw.edu/) • Event lis6ngs (h@p://uncw.edu/events/) • In the News items (h@p://uncw.edu/ur/uncwinthenews/)
Working with OUR Office to make your job easier!
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• Submit news to SWOOP Submission Form • Post news and events on your website for your
audiences. • Must have URL (great traffic driver for your site!)
• Official memos should be posted to the responsible
office’s website in html or PDF.
SWOOP Faculty & Staff Newsletter
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• Submit events for pos6ng on the calendar well in advance of event (h@p://uncw.edu/events/).
• Provide a url for event lis6ngs. • Make sure event flyers are posted as PDFs, not low-‐
resolu6on jpegs or Word docs.
Event Listings
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• Brand Iden6ty Guide (BIG) • OUR Menu of Services • Templates • Need OUR Help?
OUR Resources
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• Content Manager Website (www.uncw.edu/web/) • Skillport Online Training Module
Content Manager Resources