web architects the influence of the internet on wholesalers and retailers
TRANSCRIPT
RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
The effect of the Internet and the influence of the “information‐generation” on wholesalers and retailerso o esa e s a d eta e s
RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Jeroen van der GeestThe RightClick software company
RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
The RightClick software companyA d‐ Amsterdam
‐ Since 2001‐ Software‐ E‐business
RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Awards2004 Ri i S‐ 2004 Rising Star
‐ 2007 Deloitte Fast 50‐ 2008 Deloitte Fast 50‐ 2008 Deloitte EMEA 500
RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
E‐business softwareA i b h‐ Attractive web shops
‐ Efficient supply chain integration‐ Intelligent E‐marketing
RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
MissiionD l d d l b h blDevelop and deploy web shops to enable our customers to increase efficiency, lower costs, open new markets and increase conversion.
RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
USP’sM k i d i f i li‐Marketing driven functionality
‐What You See is What You Get‐ Software as a Service (SAAS)‐ Exceptional user friendlyp y‐ Easy integration
GROWTH
WHEN WILL THE ECONOMY
FINALLY GROW UP ?
EVOLUTION OF THE ECONOMY
1. Pre2 C ll b ti2. Collaborative3. Traditional4. New5. Digital5. Digital
EVOLUTION OF THE ECONOMY: PRE ECONOMY
EVOLUTION OF THE ECONOMY: COLLABORATIVE ECONOMY
EVOLUTION OF THE ECONOMY : TRADITIONAL ECONOMY
EVOLUTION OF THE ECONOMY : NEW ECONOMY
EVOLUTION OF THE ECONOMY : DIGITAL ECONOMY
WEBARCHITECTS DEALER CONCEPT
EVOLUTION OF THE ECONOMY : SUPPLY CHAIN INTEGRATION
E‐COMMERCE 2009
“8,8 million (74%) of the Dutch population shops online”
Source: CBS, De digitale economie 2009
E‐COMMERCE 2009
E‐COMMERCE 2009
“In 1999 the internet contributed 3% to the total Dutch corporate revenue”
Source: CBS, De digitale economie 2009
E‐COMMERCE 2009
“In 2009 the annual corporate revenue contribution through the Internet increased to 12%”Internet increased to 12%Source: CBS, De digitale economie 2009
E‐COMMERCE 2009
“In 2009 the total on‐line, consumer d i h h l dgenerated, turnover in The Netherlands
added up to € 6.000.000.000”
Source: CBS, De digitale economie 2009
E‐COMMERCE 2009
E‐COMMERCE 2009
“23% of the Dutch consumers also purchase furniture and household appliances on‐line”appliances on lineSource: CBS, De digitale economie 2009
E‐COMMERCE 2009
E‐COMMERCE 2009
“40% of the Dutch consumers spent between € 100 and € 500 per order”per orderSource: CBS, De digitale economie 2009
E‐COMMERCE 2009
“25% purchased more than € 500 per order”per orderSource: CBS, De digitale economie 2009
E‐COMMERCE 2009
“The average ordervalue in 2009, in The Netherlands, was € 429,00”
Source: CBS, De digitale economie 2009
MARKETING & ORIENTATION 2009
“87% of the Dutch Internet users, in 2009, searched for online information before purchasing.information before purchasing.Source: CBS, De digitale economie 2009
MARKETING & ORIENTATION 2009
“Internet is the most important source of information for todays consumer.”consumer.Source: Blauw research, Multichannel Monitor 2009
MARKETING & ORIENTATION 2009
“Online orientation is an essential part of the consumer’s decision process. “process. Source: Blauw research, Multichannel Monitor 2009
MARKETING & ORIENTATION 2009
“A company without an on‐line presence is not recognized nor found by potential customers”by potential customersSource: CBS, De digitale economie 2009
MARKETING & ORIENTATION 2009
“A company that cannot be found by“A company that cannot be found by Google, does not exist”
Source: Jeroen van der Geest
MOBILE INTERNET 2009
“At the end of 2008, The total of mobile phone subscriptions in The Netherlands was 18,7 Million”The Netherlands was 18,7 MillionSource: CBS, De digitale economie 2009
MOBILE INTERNET 2009
“30% of the Dutch population spends 1 hour per day on mobile internet”internetSource: CBS, De digitale economie 2009
MOBIEL INTERNET 2009
SOCIAL MEDIA
“Social media play an important role in the online purchase process”
Source: Society for New Communications Research, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social MediaCustomer Care and Brand Reputation in the Age of Social Media
SOCIAL MEDIA
“3/4 of the online consumers choose a li b d isupplier based upon Internet reviews,
experiences and other information”
Source: Society for New Communications Research, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social MediaCustomer Care and Brand Reputation in the Age of Social Media
SOCIAL MEDIA
“81% of Internet users state that blogs, price comparison and forums influence customer service ratings ”influence customer service ratings.Source: Society for New Communications Research, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social MediaCustomer Care and Brand Reputation in the Age of Social Media
SOCIAL MEDIA
“Only 33% believes that companies really listen to the voice of the consumer”consumer
Source: Society for New Communications Research, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media
SOCIAL MEDIA
“An exceptional small part of the online community determines the public opinion”public opinionSource: Society for New Communications Research, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social MediaCustomer Care and Brand Reputation in the Age of Social Media
SOCIAL MEDIA
“Social and community sites influence 12% of the E‐shoppers to purchase more than planned”purchase more than plannedSource: Jupiter Research, US Retail Consumer Survey
RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Questions ?
E‐BUSINESS / INTEGRATIE
www.rightclick.nl
RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Thank you!
