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Design FOR CONVERSION AND ANALYTICS IN MIND

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Design FO R CO NVE R SIO N A ND A NA LYT ICS IN MIND

Best Design Practices for Analytics

• Clear goals

• Clear easy to use homepage and navigation

• One or maybe two calls to action

• Color and graphics

• Page load times

Simone Hawthorne Web Analytics

How NOT to do it

CALL TO ACT ION? COLOR

Simone Hawthorne Web Analytics

How to do it

Simone Hawthorne Web Analytics

Simple changes

Simone Hawthorne Web Analytics

Works cited

"How To Design Call to Action Buttons That Convert." Unbounce Latest Posts RSS.

N.p., n.d. Web. 08 July 2013. <http://unbounce.com/conversion-rate-

optimization/design-call-to-action-buttons/>.

"Smashing Magazine." Optimizing Conversion Rates: It's All About Usability. N.p., n.d.

Web. 08 July 2013. <http://uxdesign.smashingmagazine.com/2009/05/15/optimizing-

conversion-rates-its-all-about-usability/>.

Simone Hawthorne Web Analytics

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