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didn’t have to market
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jonesboro facebook pagewww.facebook.com/ccjpl
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case study
Can we replicate
the success?
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case study
Meet
$10
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the results
7 Libraries
28 Days
$10 Per Day
8413 New Fans +
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the results
San Rafael Public Library
2735 Fans
427% Increase
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the results
Wake County Public Library
7766 Fans
211% Increase
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the results
Topeka & Shawnee CountyPublic Library
8666 Fans
110% Increase
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the results
Chicago Public Library
17335 Fans
101% Increase
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images, images, images
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Facebook Best Practices
flickr.com/photos/birgerking/5600215736/
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flickr.com/photos/emagic/56206868/
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2 goals flickr.com/photos/angietorres/4564135455/
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2 goals flickr.com/photos/angietorres/4564135455/
16%
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Set posting goals
flickr.com/photos/33472412@N00/1696964330/
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What to post flickr.com/photos/72211347@N00/327122302/
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Compelling Content
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Be relevant to your Fans
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Sharing!
flickr.com/photos/74998608@N00/3067514833/
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Be there for customers
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Seasonable & timely flickr.com/photos/94805433@N00/407598475/
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Be human!flickr.com/photos/47494486@N03/5036313154/
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Type like you talk flickr.com/photos/60648084@N00/2462966749/
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Business casual
flickr.com/photos/88913244@N00/1437012378/
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Business casual
flickr.com/photos/88913244@N00/1437012378/
flickr.com/photos/98819513@N00/5658859137/
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Think short. flickr.com/photos/28311604@N00/63694234/
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Be visual. flickr.com/photos/20375052@N00/5681426/
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Audience participation flickr.com/photos/65304769@N05/7403731050/
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Let them participate
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When to post? flickr.com/photos/nomadic_lass/6728580615/
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Facebook at work, too! flickr.com/photos/10687935@N04/3972319375/
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How many posts per day? flickr.com/photos/mentalman1369/2624654120/
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Consistency! flickr.com/photos/71651012@N00/221051561/
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Connect the dots
flickr.com/photos/28992751@N08/3129872662/
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Bigger goals…
flickr.com/photos/32066106@N06/5726853059/
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Best Idea flickr.com/photos/stevensnodgrass/4906011803/
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flickr.com/photos/jenosaur/5461377850/
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